The impact of digital media on real estate marketing: A review

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Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2020. "The impact of digital media on real estate marketing: A review." Sydney International Business Research Conference (SIBRC 2020). Sydney, Australia 13 - 15 Feb 2020 Sydney, Australia.
Paper/Presentation Title

The impact of digital media on real estate marketing: A review

Presentation TypeOther
AuthorsRabby, Fazla (Author), Chimhundu, Ranga (Author) and Hassan, Rumman (Author)
Journal or Proceedings TitleProceedings of Sydney International Business Research Conference 2020
Number of Pages1
Year2020
Place of PublicationSydney, Australia
ISBN9780648167860
Web Address (URL) of Paperhttp://www.sydney-conference.com.au/proceedings/0
Conference/EventSydney International Business Research Conference (SIBRC 2020)
Event Details
Sydney International Business Research Conference (SIBRC 2020)
Event Date
13 to end of 15 Feb 2020
Event Location
Sydney, Australia
Abstract

Generalisations such as ‘the era of the Internet’, ‘the information age’ and ‘the electronic revolution’ assume that the present is part of a defined movement. This ‘age’ and ‘era’ refers to something that began at a time that is generally accepted, and that will continue indefinitely; an epoch of historical validity that stands alongside the Renaissance and the Enlightenment. Developments in information technology (IT) and real estate marketing have often been extensions of practice, however some developments are unexpected and chaotic. From these chaotic developments, clear themes or trends have emerged. Advances in technology and digital media are creating opportunities for real estate companies to connect and interact with consumers. Despite the impact that digital media has made on the real estate industry, it is not being used to its full potential. This review discusses our current understanding of how ICT, specifically digital media, has changed real estate marketing.

KeywordsMarketing, digital media, real estate, review
ANZSRC Field of Research 2020350605. Marketing management (incl. strategy and customer relations)
Byline AffiliationsUniversity of Southern Queensland
Institution of OriginUniversity of Southern Queensland
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