The impact of digital media on real estate marketing: A review
Other
Paper/Presentation Title | The impact of digital media on real estate marketing: A review |
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Presentation Type | Other |
Authors | Rabby, Fazla (Author), Chimhundu, Ranga (Author) and Hassan, Rumman (Author) |
Journal or Proceedings Title | Proceedings of Sydney International Business Research Conference 2020 |
Number of Pages | 1 |
Year | 2020 |
Place of Publication | Sydney, Australia |
ISBN | 9780648167860 |
Web Address (URL) of Paper | http://www.sydney-conference.com.au/proceedings/0 |
Conference/Event | Sydney International Business Research Conference (SIBRC 2020) |
Event Details | Sydney International Business Research Conference (SIBRC 2020) Event Date 13 to end of 15 Feb 2020 Event Location Sydney, Australia |
Abstract | Generalisations such as ‘the era of the Internet’, ‘the information age’ and ‘the electronic revolution’ assume that the present is part of a defined movement. This ‘age’ and ‘era’ refers to something that began at a time that is generally accepted, and that will continue indefinitely; an epoch of historical validity that stands alongside the Renaissance and the Enlightenment. Developments in information technology (IT) and real estate marketing have often been extensions of practice, however some developments are unexpected and chaotic. From these chaotic developments, clear themes or trends have emerged. Advances in technology and digital media are creating opportunities for real estate companies to connect and interact with consumers. Despite the impact that digital media has made on the real estate industry, it is not being used to its full potential. This review discusses our current understanding of how ICT, specifically digital media, has changed real estate marketing. |
Keywords | Marketing, digital media, real estate, review |
ANZSRC Field of Research 2020 | 350605. Marketing management (incl. strategy and customer relations) |
Byline Affiliations | University of Southern Queensland |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q604w/the-impact-of-digital-media-on-real-estate-marketing-a-review
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