An instrument for measuring the influence of consumers’ cultural values on functional food perception
Article
Article Title | An instrument for measuring the influence of consumers’ cultural values on functional food perception |
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ERA Journal ID | 9690 |
Article Category | Article |
Authors | Neupane, Saugat (Author), Chimhundu, Ranga (Author) and Chan, K. C. (Author) |
Journal Title | British Food Journal |
Journal Citation | 123 (7), pp. 2582-2600 |
Number of Pages | 19 |
Year | 2021 |
Place of Publication | United Kingdom |
ISSN | 0007-070X |
1758-4108 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/BFJ-11-2020-0997 |
Web Address (URL) | https://www.emerald.com/insight/content/doi/10.1108/BFJ-11-2020-0997/full/html |
Abstract | Purpose Design/methodology/approach Findings Research limitations/implications Practical implications Originality/value |
Keywords | Functional food, Consumer perception, Cultural values, Consumption, Marketing, Food, Factor analysis, Online survey, Thematic analysis, Multicultural environment, Diversity, Multivariate analysis |
ANZSRC Field of Research 2020 | 350605. Marketing management (incl. strategy and customer relations) |
Byline Affiliations | School of Business |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q6664/an-instrument-for-measuring-the-influence-of-consumers-cultural-values-on-functional-food-perception
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