From Customer Intimacy to Digital Customer Intimacy
Article
Article Title | From Customer Intimacy to Digital Customer Intimacy |
---|---|
ERA Journal ID | 32146 |
Article Category | Article |
Authors | Liu, Qianhua, Chan, Ka-Ching and Chimhundu, Ranga |
Journal Title | Journal of Theoretical and Applied Electronic Commerce Research |
Journal Citation | 19 (4), pp. 3386-3411 |
Number of Pages | 26 |
Year | 2024 |
Publisher | MDPI AG |
Place of Publication | Switzerland |
ISSN | 0718-1876 |
Digital Object Identifier (DOI) | https://doi.org/10.3390/jtaer19040164 |
Web Address (URL) | https://www.mdpi.com/0718-1876/19/4/164 |
Abstract | Customer intimacy plays a crucial role in shaping customer relationships and guiding organizational strategies. As the digital business environment has grown, the concept of customer intimacy has evolved, leading to significant changes in its dimensions and implications. This systematic literature review and synthesis comprehensively analyzes the current research on customer intimacy, reexamines it within the context of e-commerce and digital marketing, and introduces the concept of “Digital Customer Intimacy”. The paper explores the unique characteristics of digital customer intimacy, how it differs from traditional customer intimacy, and identifies areas for future research. By synthesizing insights from various studies, this review deepens our understanding of customer intimacy in both traditional and digital contexts, offering practical insights for modern marketing and laying the groundwork for future research. |
Keywords | customer intimacy; digital customer intimacy; digital technologies |
Article Publishing Charge (APC) Amount Paid | 1740.0 |
Article Publishing Charge (APC) Funding | School/Centre |
Contains Sensitive Content | Does not contain sensitive content |
ANZSRC Field of Research 2020 | 460999. Information systems not elsewhere classified |
350303. Business information systems | |
Byline Affiliations | School of Business |
https://research.usq.edu.au/item/zqv64/from-customer-intimacy-to-digital-customer-intimacy
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