Category captain arrangements in grocery retail marketing
Article
Article Title | Category captain arrangements in grocery retail marketing |
---|---|
ERA Journal ID | 19787 |
Article Category | Article |
Authors | Chimhundu, Ranga (Author), Kong, Eric (Author) and Gururajan, Raj (Author) |
Journal Title | Asia Pacific Journal of Marketing and Logistics |
Journal Citation | 27 (3), pp. 368-384 |
Number of Pages | 17 |
Year | 2015 |
Publisher | Emerald |
Place of Publication | United Kingdom |
ISSN | 1355-5855 |
1758-4248 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/APJML-08-2014-0124 |
Abstract | Purpose: The paper has created a typology termed the ‘category captain arrangement / grocery retail concentration matrix’ and specific directions for further research. |
Keywords | marketing, Asia Pacific, grocery retail, power, category captain, consumer goods |
ANZSRC Field of Research 2020 | 350699. Marketing not elsewhere classified |
350999. Transportation, logistics and supply chains not elsewhere classified | |
350605. Marketing management (incl. strategy and customer relations) | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | School of Management and Enterprise |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q2zq9/category-captain-arrangements-in-grocery-retail-marketing
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