The impact of technological innovation on marketing: Individuals, organizations and environment - A systematic review

Article

Ali, Omar, Osmanaj, Valmira, Alryalat, Mohammad, Chimhundu, Ranga and Dwivedi, Yogesh K.. 2023. "The impact of technological innovation on marketing: Individuals, organizations and environment - A systematic review." Economic Research. 26 (3). https://doi.org/10.1080/1331677X.2023.2210661
Article Title

The impact of technological innovation on marketing: Individuals, organizations and environment - A systematic review

ERA Journal ID212323
Article CategoryArticle
AuthorsAli, Omar, Osmanaj, Valmira, Alryalat, Mohammad, Chimhundu, Ranga and Dwivedi, Yogesh K.
Journal TitleEconomic Research
Journal Citation26 (3)
Article Number2210661
Number of Pages36
Year2023
PublisherTaylor & Francis
Place of PublicationRoutledge
ISSN1331-677X
1848-9664
Digital Object Identifier (DOI)https://doi.org/10.1080/1331677X.2023.2210661
Web Address (URL)https://www.tandfonline.com/doi/full/10.1080/1331677X.2023.2210661
Abstract

Marketing is the cornerstone of an organization as it is vital to both strategic planning and business operations. An organization’s long-run success depends on its ability to create value for its customers, and marketing plays a crucial role in achieving this goal. This review paper attempts to broaden the body of knowledge concerning the impact of technological innovation on the marketing sector by pre-
senting a systematic review along with a set of paths for future research. A total of 93 articles from 716 articles were systematically selected from different academic journals between 1999 and 2019. The articles were reviewed and summarized according to the individual, organizational, and environmental impact of technological innovation on the marketing sector. The study elaborates on different applications of advanced technologies and their impact on the
marketing sector. This will help in conceptualizing the impact of technological innovation on the marketing sector in future studies.

Keywordstechnological innovation; organizational; individual; environmental; impact; marketing sector
Contains Sensitive ContentDoes not contain sensitive content
ANZSRC Field of Research 2020350605. Marketing management (incl. strategy and customer relations)
350607. Marketing technology
359999. Other commerce, management, tourism and services not elsewhere classified
Byline AffiliationsAmerican University of the Middle East, Kuwait
Al-Balqa Applied University, Jordan
University of Southern Queensland
Swansea University, United Kingdom
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Marketing manufacturer and retailer house brands: A study of shelf space in two product categories
Chimhundu, Ranga. 2012. "Marketing manufacturer and retailer house brands: A study of shelf space in two product categories." International Journal of Marketing Studies. 4 (6), pp. 35-43. https://doi.org/10.5539/ijms.v4n6p35
Private label marketing performance: An analysis of historical trends using theories of cumulative change and punctuated equilibrium
Chimhundu, Ranga. 2011. "Private label marketing performance: An analysis of historical trends using theories of cumulative change and punctuated equilibrium." International Journal of Business and Management. 6 (8), pp. 58-65. https://doi.org/10.5539/ijbm.v6n8p58
Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications
Chimhundu, Ranga, Hamlin, Robert P. and McNeill, Lisa. 2011. "Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications." British Food Journal. 113 (3), pp. 391-403. https://doi.org/10.1108/00070701111116455
The coexistence of manufacturer brands and retailer brands in FMCG product categories
Chimhundu, Ranga. 2010. The coexistence of manufacturer brands and retailer brands in FMCG product categories. PhD Thesis Doctor of Philosophy. University of Otago.
Impact of manufacturer brand innovation on retailer brands
Chimhundu, Ranga, Hamlin, Robert P. and McNeill, Lisa. 2010. "Impact of manufacturer brand innovation on retailer brands." International Journal of Business and Management. 5 (9), pp. 10-18.
Manufacturer and retailer brand innovation in grocery packaged goods categories
Chimhundu, Ranga. 2008. "Manufacturer and retailer brand innovation in grocery packaged goods categories." 12th Annual Waikato Management School Student Research Conference. Hamilton, New Zealand 20 Oct 2008 Hamilton, New Zealand.
FMCG brand, supermarket chain and consumer relationships
Chimhundu, Ranga. 2005. "FMCG brand, supermarket chain and consumer relationships." 2005 Otago Marketing Doctoral Colloquium. Dunedin, New Zealand 17 - 18 Oct 2005 Dunedin, New Zealand.
Future of the brand management structure in FMCG: A two-dimensional perspective
Chimhundu, Ranga. 2004. Future of the brand management structure in FMCG: A two-dimensional perspective. Masters Thesis Master of Commerce. University of Otago.
The brand management structure in consumer packaged goods: A research monograph on its current status and future prospects
Chimhundu, Ranga and Hamlin, Robert P.. 2008. The brand management structure in consumer packaged goods: A research monograph on its current status and future prospects. Saarbrucken, Germany. VDM Verlag Dr. Muller.
Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing
Hamlin, Robert P. and Chimhundu, Ranga. 2007. "Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing." Journal of Customer Behavior. 6 (2), pp. 179-194.
Future of the brand management structure in FMCG
Chimhundu, Ranga and Hamlin, Robert P.. 2007. "Future of the brand management structure in FMCG." Journal of Brand Management. 14 (3), pp. 232-239. https://doi.org/10.1057/palgrave.bm.2550064