The impact of technological innovation on marketing: Individuals, organizations and environment - A systematic review
Article
Article Title | The impact of technological innovation on marketing: Individuals, organizations and environment - A systematic review |
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ERA Journal ID | 212323 |
Article Category | Article |
Authors | Ali, Omar, Osmanaj, Valmira, Alryalat, Mohammad, Chimhundu, Ranga and Dwivedi, Yogesh K. |
Journal Title | Economic Research |
Journal Citation | 26 (3) |
Article Number | 2210661 |
Number of Pages | 36 |
Year | 2023 |
Publisher | Taylor & Francis |
Place of Publication | Routledge |
ISSN | 1331-677X |
1848-9664 | |
Digital Object Identifier (DOI) | https://doi.org/10.1080/1331677X.2023.2210661 |
Web Address (URL) | https://www.tandfonline.com/doi/full/10.1080/1331677X.2023.2210661 |
Abstract | Marketing is the cornerstone of an organization as it is vital to both strategic planning and business operations. An organization’s long-run success depends on its ability to create value for its customers, and marketing plays a crucial role in achieving this goal. This review paper attempts to broaden the body of knowledge concerning the impact of technological innovation on the marketing sector by pre- |
Keywords | technological innovation; organizational; individual; environmental; impact; marketing sector |
Contains Sensitive Content | Does not contain sensitive content |
ANZSRC Field of Research 2020 | 350605. Marketing management (incl. strategy and customer relations) |
350607. Marketing technology | |
359999. Other commerce, management, tourism and services not elsewhere classified | |
Byline Affiliations | American University of the Middle East, Kuwait |
Al-Balqa Applied University, Jordan | |
University of Southern Queensland | |
Swansea University, United Kingdom |
https://research.usq.edu.au/item/z00xz/the-impact-of-technological-innovation-on-marketing-individuals-organizations-and-environment-a-systematic-review
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The impact of technological innovation on marketing individuals organizations and environment a systematic review.pdf | ||
License: CC BY 4.0 | ||
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