Private label brand trends in the grocery retail industry

Article


Chimhundu, Ranga and Chadee, Doren. 2013. "Private label brand trends in the grocery retail industry." Journal of Euromarketing. 22 (1/2), pp. 36-47.
Article Title

Private label brand trends in the grocery retail industry

ERA Journal ID19814
Article CategoryArticle
AuthorsChimhundu, Ranga (Author) and Chadee, Doren (Author)
Journal TitleJournal of Euromarketing
Journal Citation22 (1/2), pp. 36-47
Number of Pages12
Year2013
Place of PublicationPhiladelphia, PA. United States
ISSN1049-6483
1528-6967
Abstract

This article investigates aggregate share trends of private label brands in four countries over a fourteen year period, employing the multiple-case study research methodology. The results show two states of equilibrium; termed in this article, mature and premature equilibrium. The state of equilibrium is found to be largely driven by the combination of the degree of exploitation of private label quality spectrum and the concentration level of the grocery retail environment. These results indicate that decisions on private label quality spectrum have a strong influence on the competitive progress of private labels against manufacturer brands.

Keywordsprivate label brands; store brands; manufacturer brands; grocery retail; share trends; multiple-case study
ANZSRC Field of Research 2020350606. Marketing research methodology
520402. Decision making
350605. Marketing management (incl. strategy and customer relations)
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Byline AffiliationsSchool of Management and Marketing
Institution of OriginUniversity of Southern Queensland
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