Private label brand trends in the grocery retail industry
Article
Article Title | Private label brand trends in the grocery retail industry |
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ERA Journal ID | 19814 |
Article Category | Article |
Authors | Chimhundu, Ranga (Author) and Chadee, Doren (Author) |
Journal Title | Journal of Euromarketing |
Journal Citation | 22 (1/2), pp. 36-47 |
Number of Pages | 12 |
Year | 2013 |
Place of Publication | Philadelphia, PA. United States |
ISSN | 1049-6483 |
1528-6967 | |
Abstract | This article investigates aggregate share trends of private label brands in four countries over a fourteen year period, employing the multiple-case study research methodology. The results show two states of equilibrium; termed in this article, mature and premature equilibrium. The state of equilibrium is found to be largely driven by the combination of the degree of exploitation of private label quality spectrum and the concentration level of the grocery retail environment. These results indicate that decisions on private label quality spectrum have a strong influence on the competitive progress of private labels against manufacturer brands. |
Keywords | private label brands; store brands; manufacturer brands; grocery retail; share trends; multiple-case study |
ANZSRC Field of Research 2020 | 350606. Marketing research methodology |
520402. Decision making | |
350605. Marketing management (incl. strategy and customer relations) | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | School of Management and Marketing |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q2179/private-label-brand-trends-in-the-grocery-retail-industry
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