Higher educational services exports: sources of growth of asian students in US and UK

Article

Chadee, Doren and Naidoo, Vikash. 2009. "Higher educational services exports: sources of growth of asian students in US and UK." Service Business: an international journal. 3 (2), pp. 173-187. https://doi.org/10.1007/s11628-008-0041-7
Article Title

Higher educational services exports: sources of growth of asian students in US and UK

ERA Journal ID123245
Article CategoryArticle
AuthorsChadee, Doren (Author) and Naidoo, Vikash (Author)
Journal TitleService Business: an international journal
Journal Citation3 (2), pp. 173-187
Number of Pages15
Year2009
Place of PublicationBerlin, Germany
ISSN1862-8508
1862-8516
Digital Object Identifier (DOI)https://doi.org/10.1007/s11628-008-0041-7
Web Address (URL)http://www.springerlink.com/content/l65np4113244605j/
Abstract

The paper reviews the recent trends and current developments in the global higher education market with a particular focus on growth of Asian students studying in US and UK. Using pool cross section-time series data over the 1985-2003 period, it is found that different factors affect students from different countries differently. This suggests that the marketing strategies of offshore higher education providers need to be tailored to the specific needs of different markets in order to be successful. The emergence of a number of new players in the higher education export market is also rapidly becoming a major threat to the traditional higher education service exporters.

Keywordseducation export; Asia; services trade; education marketing
ANZSRC Field of Research 2020390303. Higher education
350605. Marketing management (incl. strategy and customer relations)
470210. Globalisation and culture
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Byline AffiliationsSchool of Management and Marketing
University of Auckland, New Zealand
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