Growing your wine business: the value of market research

Other

Chadee, Doren and Miller, Karen. 2008. "Growing your wine business: the value of market research ." 2008 Queensland Wine Business Conference. Toowoomba, Australia 29 Jul 2008
Paper/Presentation Title

Growing your wine business: the value of market research

Presentation TypeOther
AuthorsChadee, Doren (Author) and Miller, Karen (Author)
Journal or Proceedings Title2008 Queensland Wine Business Conference
Number of Pages20
Year2008
Conference/Event2008 Queensland Wine Business Conference
Event Details
2008 Queensland Wine Business Conference
Event Date
29 Jul 2008
Event Location
Toowoomba, Australia
Abstract

Market Research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment.onducting marketing research adds value to your business as it can help you improve your bottom line.

Keywordswinewine business; market research
ANZSRC Field of Research 2020350606. Marketing research methodology
Public Notes

Unpublished. 2008 Queensland Wine Business Conference theme was growing regions strenthening industries and Miller and Chadee were invited to present their research to industry.

Byline AffiliationsSchool of Management and Marketing
Permalink -

https://research.usq.edu.au/item/9yww6/growing-your-wine-business-the-value-of-market-research

Log in to edit

Download files

Published Version
Miller_Chadee.pdf
File access level: Anyone

  • 2040
    total views
  • 360
    total downloads
  • 4
    views this month
  • 0
    downloads this month

Export as

Related outputs

Feasibility study for developing an Indigenous branded range of beef products and services (Producer Innovation Fast-track)
Burey, P., Woodhead, A., Kille, T., Zhang, S., Miller, K., Babagolzadeh, M., Pfingst, Jason, Dunrobin, Kelvin, Gorringe, Max, Malone, Johnathon and Perkins, Ian. 2019. Feasibility study for developing an Indigenous branded range of beef products and services (Producer Innovation Fast-track). North Sydney, Australia. Meat & Livestock Australia.
ASEAN high value add red meat opportunities
Woodhead, Alice, Zhang, Shane, Burey, Polly, Earl, Greg and Miller, Karen. 2018. ASEAN high value add red meat opportunities. North Sydney, Australia. Meat & Livestock Australia.
Managing Change Toward Environmental Sustainability: A Conceptual Model in Small and Medium Enterprises
Wiesner, Retha, Chadee, Doren and Best, Peter. 2017. "Managing Change Toward Environmental Sustainability: A Conceptual Model in Small and Medium Enterprises ." Organization and Environment: international journal of ecosocial research. 31 (2), pp. 152-177. https://doi.org/10.1177/1086026616689292
Asia related knowledge and skills: what does the business sector need?
Chadee, Doren and Miller, Karen W.. 2005. "Asia related knowledge and skills: what does the business sector need?" Asia Foundation Workshop. Auckland, New Zealand Nov 2005
Japan’s new trade policy: a free trade agreement with Singapore
Wu, T. and Chadee, D.. 2003. "Japan’s new trade policy: a free trade agreement with Singapore." 45th Annual Meeting of the Academy of International Business. Monterey, United States 05 - 08 Jul 2003 United States.
US apparel market liberalisation: strategic implications for China
Chadee, Doren and Jing, G.. 2003. "US apparel market liberalisation: strategic implications for China." Australia New Zealand International Business Association Conference 2003. Dunedin, New Zealand 07 - 08 Nov 2003 New Zealand.
The effects of affective and utilitarian brand relationships on brand consideration
Leung, Lai Cheung, Bougoure, Ursula S. and Miller, Karen W.. 2014. "The effects of affective and utilitarian brand relationships on brand consideration." Journal of Brand Management. 21 (6), pp. 469-484. https://doi.org/10.1057/bm.2014.15
A research report on developing an initial best practice framework for managing environmental sustainability change in Australian small and medium size enterprises (SMEs)
Wiesner, Retha, Chadee, Doren and Best, Peter. 2010. A research report on developing an initial best practice framework for managing environmental sustainability change in Australian small and medium size enterprises (SMEs). Toowoomba, Australia. University of Southern Queensland.
Managing Indian IT professionals for global competitiveness: the role of human resource practices in developing knowledge and learning capabilities for innovation
Kong, Eric, Chadee, Doren and Raman, Revti. 2013. "Managing Indian IT professionals for global competitiveness: the role of human resource practices in developing knowledge and learning capabilities for innovation." Knowledge Management Research and Practice. 11 (4), pp. 334-345. https://doi.org/10.1057/kmrp.2012.21
Private label brand trends in the grocery retail industry
Chimhundu, Ranga and Chadee, Doren. 2013. "Private label brand trends in the grocery retail industry." Journal of Euromarketing. 22 (1/2), pp. 36-47.
The giant jigsaw puzzle: interview with Professor Peter Williamson
Chadee, Doren. 2005. "The giant jigsaw puzzle: interview with Professor Peter Williamson." University of Auckland Business Review. 7 (2), pp. 21-26.
Hedonic customer responses to fast fashion and replicas
Miller, Karen. 2013. "Hedonic customer responses to fast fashion and replicas." Journal of Fashion Marketing and Management. 17 (2), pp. 160-174. https://doi.org/10.1108/JFMM-10-2011-0072
Using social marketing initiatives to address disconnection in the Lockyer Valley Region
Miller, Karen and Pedersen, Cec. 2012. "Using social marketing initiatives to address disconnection in the Lockyer Valley Region." 2012 International Social Marketing Conference. Brisbane, Australia 27 - 29 Jun 2012 Nathan, Brisbane, Australia.
Starting small and going global: lessons that brand storytelling can teach SMEs.
Miller, Karen. 2012. "Starting small and going global: lessons that brand storytelling can teach SMEs." 4th Global Conference on SME, Entrepreneurship and Service Innovation. Gold Coast, Australia 12 - 13 Jul 2012 Brisbane, Australia.
Community engagement and building connectivity in the Lockyer Valley region
Miller, Karen and Pedersen, Cec. 2012. "Community engagement and building connectivity in the Lockyer Valley region." 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop. Brisbane, Australia 20 Jun 2012 Toowoomba, Australia.
Rethinking market orientation through learning practices
Murray, Peter A., Gray, David M., Carter, Leanne and Miller, Karen W.. 2012. "Rethinking market orientation through learning practices." International Journal of Organisational Behaviour. 17 (3), pp. 8-32.
Probing brand luxury: a multiple lens approach
Miller, Karen W. and Mills, Michael K.. 2012. "Probing brand luxury: a multiple lens approach." Journal of Brand Management. 20 (1), pp. 41-51. https://doi.org/10.1057/bm.2011.64
Effects of rule of law on firm performance in South Africa
Roxas, Banjo, Chadee, Doren and Erwee, Ronel. 2012. "Effects of rule of law on firm performance in South Africa." European Business Review (Bingley). 24 (5), pp. 478-492. https://doi.org/10.1108/09555341211254544
Contributing clarity by examining brand luxury in the fashion market
Miller, Karen W. and Mills, Michael K.. 2012. "Contributing clarity by examining brand luxury in the fashion market." Journal of Business Research. 65 (10), pp. 1471-1479. https://doi.org/10.1016/j.jbusres.2011.10.013
Environmental sustainability orientation and financial resources of small manufacturing firms in the Philippines
Roxas, Banjo and Chadee, Doren. 2012. "Environmental sustainability orientation and financial resources of small manufacturing firms in the Philippines ." Social Responsibility Journal. 8 (2), pp. 208-226. https://doi.org/10.1108/17471111211234842
Social intelligence and top management team: an exploratory study of external knowledge acquisition for strategic change in global IT service providers in India
Kong, Eric, Chadee, Doren and Raman, Revti. 2012. "Social intelligence and top management team: an exploratory study of external knowledge acquisition for strategic change in global IT service providers in India." International Journal of Learning and Change. 6 (1/2), pp. 1-17.
Impact of formal institutional environment on innovativeness and performance
Roxas, Banjo and Chadee, Doren. 2011. "Impact of formal institutional environment on innovativeness and performance." Sohal, Amrik (ed.) QIK 2011: Aligning Innovation in Developed and Emerging Economies. Kuala Lumpur, Malaysia 15 - 18 Feb 2011 Kuala Lumpur, Malaysia.
Does relational capital mediate the effects of export knowledge on firm performance?
Chadee, Doren and Roxas, Banjo. 2011. "Does relational capital mediate the effects of export knowledge on firm performance?" Sohal, Amrik (ed.) QIK 2011: Aligning Innovation in Developed and Emerging Economies. Kuala Lumpur, Malaysia 15 - 18 Feb 2011 Kuala Lumpur, Malaysia.
Environmental sustainability change management in SMEs: learning from sustainability champions
Chadee, Doren, Wiesner, Retha and Roxas, Banjo. 2011. "Environmental sustainability change management in SMEs: learning from sustainability champions." International Journal of Learning and Change. 5 (3/4), pp. 194-207. https://doi.org/10.1504/IJLC.2011.045068
Insights into sustainability change management from an organisational learning perspective: learning from SME sustainability champions
Wiesner, Retha, Chadee, Doren and Best, Peter. 2011. "Insights into sustainability change management from an organisational learning perspective: learning from SME sustainability champions." Sohal, Amrik (ed.) QIK 2011: Aligning Innovation in Developed and Emerging Economies. Kuala Lumpur, Malaysia 15 - 18 Feb 2011 Kuala Lumpur, Malaysia.
Learning behaviour, market orientation and firm performance
Murray, Peter A. and Miller, Karen W.. 2011. "Learning behaviour, market orientation and firm performance." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.
Establishing a conceptual model for the sustainable wine district
Cassidy, Frances, Hume, Margee and Chadee, Doren. 2011. "Establishing a conceptual model for the sustainable wine district." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.
Export knowledge and export performance: the mediating role of relational capital
Roxas, Hernan and Chadee, Doren. 2010. "Export knowledge and export performance: the mediating role of relational capital." Gurd, Bruce (ed.) 24th Australian and New Zealand Academy of Management Conference (ANZAM 2010). Adelaide, Australia 08 - 10 Dec 2010 Adelaide, South Australia.
Effects of culture, product type and price on consumer intention to purchase mass customised products on-line
Moon, Junyean and Chadee, Doren. 2005. "Effects of culture, product type and price on consumer intention to purchase mass customised products on-line." Chakraborty, Chandana, Misra, Ram and Jayachandran, C. (ed.) 9th International Conference on Global Business and Economic Development (SGBED 2005): Management Challenges in Times of Global Change and Uncertainty. Seoul, Korea 25 - 28 May 2005 [Seoul, Korea].
Relationships, the role of individuals and knowledge flows in the internationalisation of service firms
Lindsay, Valerie, Chadee, Doren, Mattsson, Jan, Johnston, Robert and Millett, Bruce. 2003. "Relationships, the role of individuals and knowledge flows in the internationalisation of service firms." International Journal of Service Industry Management. 14 (1), pp. 7-35. https://doi.org/10.1108/09564230310465976
Can Chinese and Indian IT service providers cooperate to compete?
Chadee, Doren and Raman, Revti. 2007. "Can Chinese and Indian IT service providers cooperate to compete?" Parry, Ken (ed.) 21st Australian and New Zealand Academy of Management Conference (ANZAM 2007). Sydney, Australia 04 - 07 Dec 2007
The impact of brand personality on brand-aroused feelings
Miller, Karen. 2008. "The impact of brand personality on brand-aroused feelings." Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge, Western Australia.
Does brand influence wine purchase?
Miller, Karen W. and Chadee, Doren. 2008. "Does brand influence wine purchase?" Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge, Western Australia.
The role of human resource practices in developing knowledge and learning capabilities for innovation: A study of IT service providers in India
Kong, Eric, Chadee, Doren and Raman, Revti. 2011. "The role of human resource practices in developing knowledge and learning capabilities for innovation: A study of IT service providers in India." Sohal, Amrik (ed.) QIK 2011: Aligning Innovation in Developed and Emerging Economies. Kuala Lumpur, Malaysia 15 - 18 Feb 2011 Kuala Lumpur, Malaysia.
Critical pre-implementation elements in engendering change for sustainability in SMEs: insights from SME sustainability leaders
Wiesner, Retha, Chadee, Doren and Best, Peter J.. 2010. "Critical pre-implementation elements in engendering change for sustainability in SMEs: insights from SME sustainability leaders." O'Connor, Christine (ed.) 10th Annual Pacific Employment Relations Association Conference (PERA 2010) : Sustainability, Inclusiveness and Governance: People Management Issues in the Organisation of the Future. Gold Coast, Australia 15 - 18 Nov 2010 Ballarat, Australia.
Managing environmental sustainability in SMEs: learning from the stars: a research report on developing a best practice framework for managing environmental sustain-ability in Australian small and medium size enterprises (SMEs)
Wiesner, Retha, Chadee, Doren, Best, Peter J. and Poole, Nicci. 2010. Managing environmental sustainability in SMEs: learning from the stars: a research report on developing a best practice framework for managing environmental sustain-ability in Australian small and medium size enterprises (SMEs). Toowoomba, Australia. University of Southern Queensland.
The impact of exchange rates strategy on export performance: a study of New Zealand firms exporting to Japan
Chadee, Doren and St George, David W.. 2006. "The impact of exchange rates strategy on export performance: a study of New Zealand firms exporting to Japan." 48th Annual Meeting of the Academy of International Business. Beijing, China 23 - 26 Jun 2006 East Lansing, MI, USA.
Personality and self-concept in relation to mobile phones: what does your phone say about you?
Miller, Karen W.. 2010. "Personality and self-concept in relation to mobile phones: what does your phone say about you?" Schiffman, Leon G., Bednall, David, O'Cass, Aron and Paladino, Angela (ed.) Consumer behaviour, 5th ed.. Frenchs Forest, Australia. Pearson Education Australia. pp. 596-598
Examining fashion brand luxury DNA
Miller, Karen W. and Mills, Michael K.. 2010. "Examining fashion brand luxury DNA." 2010 Global Marketing Conference: Marketing in a Turbulent Environment. Tokyo, Japan 09 - 11 Sep 2010 Seoul, Korea .
A better understanding of Rural Weekly readers
Miller, Karen. 2010. A better understanding of Rural Weekly readers. Unpublished.
Doing more with less: toward a parsimonious approach to examining brand luxury
Miller, Karen W. and Mills, Michael K.. 2010. "Doing more with less: toward a parsimonious approach to examining brand luxury." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Christchurch, New Zealand.
FDI in China: recent trends and emerging patterns
Chadee, Doren and Qiu, Feng. 2003. "FDI in China: recent trends and emerging patterns." Alon, Ilan (ed.) Chinese culture, organisational behavior, and international business management. Westport, USA. Praeger Publishers. pp. 101-117
International outsourcing research: overview of the research landscape
Chadee, Doren and Raman, Revti. 2009. "International outsourcing research: overview of the research landscape." 2009 Australia and New Zealand International Business Academy Conference: The Future of Asia-Pacific Business: Beyond the Crisis (ANZIBA 2009). Brisbane, Australia 16 - 18 Apr 2009 Australia.
The influence of top management global orientation and partnership quality on the performance of offshore information technology service providers in India
Chadee, Doren and Raman, Revti. 2009. "The influence of top management global orientation and partnership quality on the performance of offshore information technology service providers in India." Pedersen, Torben and Kiyak, Tunga (ed.) AIB 2009: Is the World Flat or Spiky? Implications for International Business. San Diego, United States 27 - 30 Jun 2009 East Lansing, MI, USA.
Knowledge flows in international services firms: a conceptual model
Lindsay, Valerie J., Chadee, Doren, Mattsson, Jan and Johnston, Robert. 2003. "Knowledge flows in international services firms: a conceptual model." Mahnke, Volke and Pedersen, Torben (ed.) Knowledge flows, governance and the multinational enterprise: frontiers in international management research . Hampshire, United Kingdom. Palgrave Macmillan. pp. 177-194
The competitive nature of the Chinese textile and apparel industry
Chadee, Doren and Ging, Jerry. 2003. "The competitive nature of the Chinese textile and apparel industry." Alon, Ilan (ed.) Chinese economic transition and international marketing strategy. Abingdon, UK. Praeger Publishers. pp. 222-234
Research on foreign direct investment: introduction to the special issue
Chadee, Doren and Rose, Elizabeth L.. 2003. "Research on foreign direct investment: introduction to the special issue ." Journal of Business Research. 56 (10), pp. 777-778. https://doi.org/10.1016/S0148-2963(02)00465-4
FDI location at the subnational level: a study of EJV's in China
Chadee, Doren, Qiu, Feng and Rose, Elizabeth L.. 2003. "FDI location at the subnational level: a study of EJV's in China." Journal of Business Research. 56 (10), pp. 835-845. https://doi.org/10.1016/S0148-2963(02)00471-X
The determinants of export demand for higher education in Asia
Chadee, Doren and Naidoo, Vikash. 2004. "The determinants of export demand for higher education in Asia." 2004 Annual Meeting of the Australia and New Zealand International Business Academy: Dynamism and Challenges in Internationalisation (ANZIBA 2004). Canberra, Australia 05 - 07 Nov 2004 Canberra, Australia.
Offshoring of IT services: a survey of the literature and towards a new research agenda
Raman, Revti and Chadee, Doren. 2007. "Offshoring of IT services: a survey of the literature and towards a new research agenda." Rose, E. L. and Fisher, G. (ed.) 2007 Australia and New Zealand International Business Academy Conference: Institutions and Organisations in an International Context (ANZIBA 2007). Newcastle, Australia 09 - 10 Nov 2007 Sydney, Australia.
International outsourcing of information technology services: review and future directions
Chadee, Doren and Raman, Revti. 2009. "International outsourcing of information technology services: review and future directions." International Marketing Review. 26 (4), pp. 411-438. https://doi.org/10.1108/02651330910971968
Marketing research: an integrated approach: solving business problems: the value of marketing research
Wilson, Alan, Johns, Raechel, Miller, Karen W. and Pentecost, Robin. 2010. Marketing research: an integrated approach: solving business problems: the value of marketing research. Frenchs Forest, NSW. Pearson Education Australia.
Building brand value: consumer assessment of value
O'Cass, Aron and Miller, Karen. 2006. "Building brand value: consumer assessment of value." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.
Developing positive consumer attitudes: examining attitudes towards mobile phone brands
Miller, Karen and O'Cass, Aron. 2006. "Developing positive consumer attitudes: examining attitudes towards mobile phone brands." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.
How market research can help grow your business
Chadee, Doren and Miller, Karen. 2008. "How market research can help grow your business ." Wine Business Magazine.
The relevance and irrelevance of the brand for small and medium wine enterprises
Miller, Karen and Chadee, Doren. 2008. "The relevance and irrelevance of the brand for small and medium wine enterprises." Small Enterprise Research. 16 (2), pp. 32-44.
Higher educational services exports: sources of growth of asian students in US and UK
Chadee, Doren and Naidoo, Vikash. 2009. "Higher educational services exports: sources of growth of asian students in US and UK." Service Business: an international journal. 3 (2), pp. 173-187. https://doi.org/10.1007/s11628-008-0041-7
Managing people, knowledge and client relations for international competitiveness of offshore information technology services providers
Raman, Revti and Chadee, Doren. 2008. "Managing people, knowledge and client relations for international competitiveness of offshore information technology services providers ." Cantwell, John and Kiyak, Tunga (ed.) 50th Annual Meeting of the Academy of International Business. Milan, Italy 30 Jun - 03 Jul 2008 East Lansing, MI, USA.
Culture, product type, and price influences on consumer purchase intention to buy personalized products online
Moon, Junyean, Chadee, Doren and Tikoo, Surinder. 2008. "Culture, product type, and price influences on consumer purchase intention to buy personalized products online." Journal of Business Research. 61 (1), pp. 31-39. https://doi.org/10.1016/j.jbusres.206.05.012
Technology strategy and performance: a study of information technology service providers from selected Asian countries
Chadee, Doren and Pang, Billy. 2008. "Technology strategy and performance: a study of information technology service providers from selected Asian countries." Service Business: an international journal. 2 (2), pp. 109-126. https://doi.org/10.1007/s11628-007-0027-x
Developing a presence in a mainstream market with a product perceived as offbeat
Miller, Karen, Brown, Les and Chadee, Doren. 2008. "Developing a presence in a mainstream market with a product perceived as offbeat." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.
Investigating the idiosyncratic nature of brand value
Miller, Karen W.. 2007. "Investigating the idiosyncratic nature of brand value." Australasian Marketing Journal. 15 (2), pp. 81-96. https://doi.org/10.1016/S1441-3582(07)70045-9
Analysing brand status' impact on brand value
Miller, Karen. 2007. "Analysing brand status' impact on brand value." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.
Examining the role brand fit plays in generation Y's propensity to purchase
Miller, Karen. 2007. "Examining the role brand fit plays in generation Y's propensity to purchase." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.