Growing your wine business: the value of market research

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Chadee, Doren and Miller, Karen. 2008. "Growing your wine business: the value of market research ." 2008 Queensland Wine Business Conference. Toowoomba, Australia 29 Jul 2008
Paper/Presentation Title

Growing your wine business: the value of market research

Presentation TypeOther
AuthorsChadee, Doren (Author) and Miller, Karen (Author)
Journal or Proceedings Title2008 Queensland Wine Business Conference
Number of Pages20
Year2008
Conference/Event2008 Queensland Wine Business Conference
Event Details
2008 Queensland Wine Business Conference
Event Date
29 Jul 2008
Event Location
Toowoomba, Australia
Abstract

Market Research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment.onducting marketing research adds value to your business as it can help you improve your bottom line.

Keywordswinewine business; market research
ANZSRC Field of Research 2020350606. Marketing research methodology
Public Notes

Unpublished. 2008 Queensland Wine Business Conference theme was growing regions strenthening industries and Miller and Chadee were invited to present their research to industry.

Byline AffiliationsSchool of Management and Marketing
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