Feasibility study for developing an Indigenous branded range of beef products and services (Producer Innovation Fast-track)
Project report
Title | Feasibility study for developing an Indigenous branded range of beef products and services (Producer Innovation Fast-track) |
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Report Type | Project report |
Authors | Burey, P. (Author), Woodhead, A. (Author), Kille, T. (Author), Zhang, S. (Author), Miller, K. (Author), Babagolzadeh, M. (Author), Pfingst, Jason (Author), Dunrobin, Kelvin (Author), Gorringe, Max (Author), Malone, Johnathon (Author) and Perkins, Ian (Author) |
Institution of Origin | University of Southern Queensland |
Number of Pages | 145 |
Year | 2019 |
Publisher | Meat & Livestock Australia |
Place of Publication | North Sydney, Australia |
Web Address (URL) | https://www.mla.com.au/research-and-development/search-rd-reports/final-report-details/Feasibility-study-for-developing-an-Indigenous-branded-range-of-beef-products-and-services-Producer-Innovation-Fast-track/4345# |
Abstract | Western Kangoulu Indigenous Group, University of Southern Queensland (USQ) and Meat & Livestock Australia (MLA) through the MLA Donor Company (MDC) are examining the desirability, feasibility and commercial viability of Indigenous branded beef products and services. The research included assessing the opportunities for new beef products branded as ‘Blackfella Beef’ and the alignment with Indigenous culture, business development and employment across the whole value chain. This research was funded by the producer innovation fast track program. |
Keywords | Indigenous enterprise, Indigenous beef, Indigenous branding |
ANZSRC Field of Research 2020 | 300299. Agriculture, land and farm management not elsewhere classified |
300699. Food sciences not elsewhere classified | |
Public Notes | c. Meat & Livestock Australia. |
Byline Affiliations | School of Sciences |
Rural Economies Centre of Excellence | |
School of Commerce | |
School of Management and Enterprise | |
Western Kangoulu Indigenous Group, Australia |
https://research.usq.edu.au/item/q5854/feasibility-study-for-developing-an-indigenous-branded-range-of-beef-products-and-services-producer-innovation-fast-track
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