Feasibility study for developing an Indigenous branded range of beef products and services (Producer Innovation Fast-track)

Project report


Burey, P., Woodhead, A., Kille, T., Zhang, S., Miller, K., Babagolzadeh, M., Pfingst, Jason, Dunrobin, Kelvin, Gorringe, Max, Malone, Johnathon and Perkins, Ian. 2019. Feasibility study for developing an Indigenous branded range of beef products and services (Producer Innovation Fast-track). North Sydney, Australia. Meat & Livestock Australia.
Title

Feasibility study for developing an Indigenous branded range of beef products and services (Producer Innovation Fast-track)

Report TypeProject report
AuthorsBurey, P. (Author), Woodhead, A. (Author), Kille, T. (Author), Zhang, S. (Author), Miller, K. (Author), Babagolzadeh, M. (Author), Pfingst, Jason (Author), Dunrobin, Kelvin (Author), Gorringe, Max (Author), Malone, Johnathon (Author) and Perkins, Ian (Author)
Institution of OriginUniversity of Southern Queensland
Number of Pages145
Year2019
PublisherMeat & Livestock Australia
Place of PublicationNorth Sydney, Australia
Web Address (URL)https://www.mla.com.au/research-and-development/search-rd-reports/final-report-details/Feasibility-study-for-developing-an-Indigenous-branded-range-of-beef-products-and-services-Producer-Innovation-Fast-track/4345#
Abstract

Western Kangoulu Indigenous Group, University of Southern Queensland (USQ) and Meat & Livestock Australia (MLA) through the MLA Donor Company (MDC) are examining the desirability, feasibility and commercial viability of Indigenous branded beef products and services. The research included assessing the opportunities for new beef products branded as ‘Blackfella Beef’ and the alignment with Indigenous culture, business development and employment across the whole value chain. This research was funded by the producer innovation fast track program.
An integral component of the ‘Blackfella Beef’ vision is to provide support and employment opportunities to the Indigenous communities involved with the ‘Blackfella Beef’ enterprise. This support will come in terms of skills development, employment, infrastructure and improvements to the genetics of Indigenous beef herds. The ‘Blackfella Beef’ project is working with existing organisations and programmes to leverage project resources, to utilise existing services where appropriate and useful and to develop new and innovative approaches where necessary and possible.
The project have identified processing 2000 cattle per annum will deliver an initial $4M sales opportunity for ‘Blackfella Beef’.

KeywordsIndigenous enterprise, Indigenous beef, Indigenous branding
ANZSRC Field of Research 2020300299. Agriculture, land and farm management not elsewhere classified
300699. Food sciences not elsewhere classified
Public Notes

c. Meat & Livestock Australia.

Byline AffiliationsSchool of Sciences
Rural Economies Centre of Excellence
School of Commerce
School of Management and Enterprise
Western Kangoulu Indigenous Group, Australia
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Kille, Tarryn L.. 2016. "Understanding strategies of teacher-student interaction: the impact on student experience and learning outcomes in online education." D'Augustino, Steven (ed.) Creating teacher immediacy in online learning environments. Hershey, PA. United States. IGI Global. pp. 212-234
Key determinants of airline pricing and air travel demand in China and India: policy, ownership, and LCC competition
Wang, Kun, Zhang, Anming and Zhang, Yahua. 2018. "Key determinants of airline pricing and air travel demand in China and India: policy, ownership, and LCC competition." Transport Policy. 63, pp. 80-89. https://doi.org/10.1016/j.tranpol.2017.12.018
Air transport development: a comparative analysis of China and India
Zhang, Yahua and Zhang, Anming. 2017. "Air transport development: a comparative analysis of China and India." Finger, Mattias and Button, Kenneth (ed.) Air transport liberalization: a critical assessment. Cheltenham, United Kingdom. Edward Elgar Publishing. pp. 112-137
Two dimensional accessibility analysis of metro stations in Xi’an, China
Li, Linbo, Ren, Huan, Zhao, Shanshan, Duan, Zhengyu, Zhang, Yahua and Zhang, Anming. 2017. "Two dimensional accessibility analysis of metro stations in Xi’an, China." Transportation Research Part A: Policy and Practice. 106, pp. 414-426. https://doi.org/10.1016/j.tra.2017.10.014
Peer observation in the online learning environment: the case of aviation higher education
Kille, Tarryn, Bates, Paul and Murray, Patrick. 2015. "Peer observation in the online learning environment: the case of aviation higher education." Klopper, Christopher and Drew, Steve (ed.) Teaching for learning and learning for teaching: peer review of teaching in higher education. Rotterdam, Netherlands. Sense Publishers. pp. 79-97
Asia related knowledge and skills: what does the business sector need?
Chadee, Doren and Miller, Karen W.. 2005. "Asia related knowledge and skills: what does the business sector need?" Asia Foundation Workshop. Auckland, New Zealand Nov 2005
Shanghai cold chain logistics
Zhang, Shane. 2016. Shanghai cold chain logistics. Toowoomba, Australia. University of Southern Queensland.
Air transport services in regional Australia: demand pattern, frequency choice and airport entry
Zhang, Yahua, Wang, Kun and Fu, Xiaowen. 2017. "Air transport services in regional Australia: demand pattern, frequency choice and airport entry." Transportation Research Part A: Policy and Practice. 103, pp. 472-489. https://doi.org/10.1016/j.tra.2017.05.028
Integrating Australian agriculture with global value chains and Asian customers
Woodhead, Alice, Earl, Greg and Zhang, Shane. 2017. Integrating Australian agriculture with global value chains and Asian customers. Australia. Committee for Economic Development of Australia.
Toowoomba to China: cold chains and premium food exports by air freight
Zhang, Shane and Woodhead, Alice. 2016. Toowoomba to China: cold chains and premium food exports by air freight. Toowoomba, Australia. University of Southern Queensland.
CEO promotion, relative performance measures, and institutions in an emerging market: evidence from China’s listed state-owned enterprise
Hu, Fang and Zhang, Yahua. 2016. "CEO promotion, relative performance measures, and institutions in an emerging market: evidence from China’s listed state-owned enterprise." Choi, J. Jay, Powers, Michael R. and Zhang, Tina Xiaotian (ed.) The political economy of Chinese finance. United Kingdom. Emerald. pp. 115-148
Determinants of air passenger flows in China and gravity model: deregulation, LCC, and high-speed rail
Zhang, Yahua and Zhang, Anming. 2016. "Determinants of air passenger flows in China and gravity model: deregulation, LCC, and high-speed rail." Journal of Transport Economics and Policy. 50 (3), pp. 287-303.
Applying the five R's to traditional assessment
Kille, Tarryn, Bates, Paul and Murray, Patrick. 2015. "Applying the five R's to traditional assessment." Morgan, Robin K., Olivares, Kimberly T. and Becker, Jon (ed.) Quick hits for adjunct faculty and lecturers: successful strategies from award-winning teachers. Bloomington, Indiana. Indiana University Press. pp. 36-38
An assessment of passenger experience at Melbourne Airport
Jiang, Hongwei and Zhang, Yahua. 2016. "An assessment of passenger experience at Melbourne Airport." Journal of Air Transport Management. 54, pp. 88-92. https://doi.org/10.1016/j.jairtraman.2016.04.002
An investigation of service quality, customer satisfaction and loyalty in China’s airline market
Jiang, Hongwei and Zhang, Yahua. 2016. "An investigation of service quality, customer satisfaction and loyalty in China’s airline market." Journal of Air Transport Management. 57, pp. 80-88. https://doi.org/10.1016/j.jairtraman.2016.07.008
Sideways story: Aboriginal and Torres Strait Islander community art production and markets
Woodhead, Alice and Acker, Tim. 2014. "Sideways story: Aboriginal and Torres Strait Islander community art production and markets." Journal of Australian Indigenous Issues. 17 (4), pp. 108-130.
Does foreign bank entry make Chinese banks stronger?
Yin, Yingkai, Zhang, Yahua, Zhang, Xiaotian Tina and Hu, Fang. 2015. "Does foreign bank entry make Chinese banks stronger?" Global Economic Review. 44 (3), pp. 269-285. https://doi.org/10.1080/1226508X.2015.1055779
Merger between airlines in financial distress: does the merger save them?
Zhang, Yahua. 2015. "Merger between airlines in financial distress: does the merger save them?" Competition and Regulation in Network Industries. 16 (1), pp. 66-81.
International arrivals to Australia: determinants and the role of air transport policy
Zhang, Yahua. 2015. "International arrivals to Australia: determinants and the role of air transport policy." Journal of Air Transport Management. 44-45 (May-June), pp. 21-24. https://doi.org/10.1016/j.jairtraman.2015.02.004
The effects of affective and utilitarian brand relationships on brand consideration
Leung, Lai Cheung, Bougoure, Ursula S. and Miller, Karen W.. 2014. "The effects of affective and utilitarian brand relationships on brand consideration." Journal of Brand Management. 21 (6), pp. 469-484. https://doi.org/10.1057/bm.2014.15
Understanding travel motivations of Chinese tourists visiting Cairns, Australia
Zhang, Yahua and Peng, Yiqian. 2014. "Understanding travel motivations of Chinese tourists visiting Cairns, Australia." Journal of Hospitality and Tourism Management. 21, pp. 44-53. https://doi.org/10.1016/j.jhtm.2014.07.001
Air transport policy and its impacts on passenger traffic and tourist flows
Zhang, Yahua and Findlay, Christopher. 2014. "Air transport policy and its impacts on passenger traffic and tourist flows." Journal of Air Transport Management. 34, pp. 42-48. https://doi.org/10.1016/j.jairtraman.2013.07.010
Low cost carriers in China and its contribution to passenger traffic flow
Zhang, Yahua and Lu, Zhen. 2013. "Low cost carriers in China and its contribution to passenger traffic flow." Journal of China Tourism Research. 9 (2), pp. 207-217. https://doi.org/10.1080/19388160.2013.781972
Hedonic customer responses to fast fashion and replicas
Miller, Karen. 2013. "Hedonic customer responses to fast fashion and replicas." Journal of Fashion Marketing and Management. 17 (2), pp. 160-174. https://doi.org/10.1108/JFMM-10-2011-0072
Using social marketing initiatives to address disconnection in the Lockyer Valley Region
Miller, Karen and Pedersen, Cec. 2012. "Using social marketing initiatives to address disconnection in the Lockyer Valley Region." 2012 International Social Marketing Conference. Brisbane, Australia 27 - 29 Jun 2012 Nathan, Brisbane, Australia.
Starting small and going global: lessons that brand storytelling can teach SMEs.
Miller, Karen. 2012. "Starting small and going global: lessons that brand storytelling can teach SMEs." 4th Global Conference on SME, Entrepreneurship and Service Innovation. Gold Coast, Australia 12 - 13 Jul 2012 Brisbane, Australia.
Community engagement and building connectivity in the Lockyer Valley region
Miller, Karen and Pedersen, Cec. 2012. "Community engagement and building connectivity in the Lockyer Valley region." 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop. Brisbane, Australia 20 Jun 2012 Toowoomba, Australia.
Rethinking market orientation through learning practices
Murray, Peter A., Gray, David M., Carter, Leanne and Miller, Karen W.. 2012. "Rethinking market orientation through learning practices." International Journal of Organisational Behaviour. 17 (3), pp. 8-32.
Competition policy in China and its relevance to SMEs
Zhang, Yahua and Round, David K.. 2012. "Competition policy in China and its relevance to SMEs." Frontiers of Law in China. 7 (1), pp. 21-38. https://doi.org/10.3868/s050-001-012-0002-9
Are Chinese passengers willing to pay more for better air services?
Zhang, Yahua. 2012. "Are Chinese passengers willing to pay more for better air services?" Journal of Air Transport Management. 25, pp. 5-7. https://doi.org/10.1016/j.jairtraman.2012.02.003
Probing brand luxury: a multiple lens approach
Miller, Karen W. and Mills, Michael K.. 2012. "Probing brand luxury: a multiple lens approach." Journal of Brand Management. 20 (1), pp. 41-51. https://doi.org/10.1057/bm.2011.64
A retrospective analysis of the effects of airline mergers on China Eastern's 'lifeline' routes: a difference-in-differences approach
Zhang, Yahua. 2012. "A retrospective analysis of the effects of airline mergers on China Eastern's 'lifeline' routes: a difference-in-differences approach." Journal of the Asia Pacific Economy. 17 (3), pp. 464-475. https://doi.org/10.1080/13547860.2012.694701
Contributing clarity by examining brand luxury in the fashion market
Miller, Karen W. and Mills, Michael K.. 2012. "Contributing clarity by examining brand luxury in the fashion market." Journal of Business Research. 65 (10), pp. 1471-1479. https://doi.org/10.1016/j.jbusres.2011.10.013
What do Chinese passengers expect from domestic airlines?
Zhang, Yahua. 2011. "What do Chinese passengers expect from domestic airlines?" Middleton, Jason (ed.) ATRS 2011: 15th Annual Air Transport Research Society Conference. Sydney, Australia 29 Jun - 02 Jul 2011 Vancouver, BC. Canada.
Learning behaviour, market orientation and firm performance
Murray, Peter A. and Miller, Karen W.. 2011. "Learning behaviour, market orientation and firm performance." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.
The impact of brand personality on brand-aroused feelings
Miller, Karen. 2008. "The impact of brand personality on brand-aroused feelings." Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge, Western Australia.
Does brand influence wine purchase?
Miller, Karen W. and Chadee, Doren. 2008. "Does brand influence wine purchase?" Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge, Western Australia.
The Shanghai Beijing 'Air Express' service model and its impact on the pricing behaviour of airlines
Zhang, Yahua. 2011. "The Shanghai Beijing 'Air Express' service model and its impact on the pricing behaviour of airlines." Asia Pacific Journal of Tourism Research. 16 (4), pp. 433-443. https://doi.org/10.1080/10941665.2011.588876
Price wars and price collusion in China's airline markets
Zhang, Yahua and Round, David K.. 2011. "Price wars and price collusion in China's airline markets." International Journal of Industrial Organization. 29 (4), pp. 361-372. https://doi.org/10.1016/j.ijindorg.2010.07.005
Quantifying the impacts of structural reforms on air traffic flows in APEC economies
Zhang, Yahua and Findlay, Christopher. 2011. Quantifying the impacts of structural reforms on air traffic flows in APEC economies. Singapore. APEC Policy Support Unit.
Personality and self-concept in relation to mobile phones: what does your phone say about you?
Miller, Karen W.. 2010. "Personality and self-concept in relation to mobile phones: what does your phone say about you?" Schiffman, Leon G., Bednall, David, O'Cass, Aron and Paladino, Angela (ed.) Consumer behaviour, 5th ed.. Frenchs Forest, Australia. Pearson Education Australia. pp. 596-598
Examining fashion brand luxury DNA
Miller, Karen W. and Mills, Michael K.. 2010. "Examining fashion brand luxury DNA." 2010 Global Marketing Conference: Marketing in a Turbulent Environment. Tokyo, Japan 09 - 11 Sep 2010 Seoul, Korea .
A better understanding of Rural Weekly readers
Miller, Karen. 2010. A better understanding of Rural Weekly readers. Unpublished.
Air transport liberalization
Zhang, Yahua and Findlay, Christopher. 2010. "Air transport liberalization." Ghani, Ejaz (ed.) The service revolution in South Asia. New York, NY. United States. Oxford University Press. pp. 347-380
Doing more with less: toward a parsimonious approach to examining brand luxury
Miller, Karen W. and Mills, Michael K.. 2010. "Doing more with less: toward a parsimonious approach to examining brand luxury." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Christchurch, New Zealand.
Strategies to minimise the impact of challenging times on training: final report
Wiesner, Retha, Millett, Bruce and Zhang, Yahua. 2009. Strategies to minimise the impact of challenging times on training: final report. Brisbane, Australia. Construction Skills Queensland.
Marketing research: an integrated approach: solving business problems: the value of marketing research
Wilson, Alan, Johns, Raechel, Miller, Karen W. and Pentecost, Robin. 2010. Marketing research: an integrated approach: solving business problems: the value of marketing research. Frenchs Forest, NSW. Pearson Education Australia.
Building brand value: consumer assessment of value
O'Cass, Aron and Miller, Karen. 2006. "Building brand value: consumer assessment of value." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.
Developing positive consumer attitudes: examining attitudes towards mobile phone brands
Miller, Karen and O'Cass, Aron. 2006. "Developing positive consumer attitudes: examining attitudes towards mobile phone brands." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.
How market research can help grow your business
Chadee, Doren and Miller, Karen. 2008. "How market research can help grow your business ." Wine Business Magazine.
The relevance and irrelevance of the brand for small and medium wine enterprises
Miller, Karen and Chadee, Doren. 2008. "The relevance and irrelevance of the brand for small and medium wine enterprises." Small Enterprise Research. 16 (2), pp. 32-44.
Airline consolidation and its market power implication on China Eastern's business routes: a simple difference-in-differences analysis
Zhang, Yahua. 2008. "Airline consolidation and its market power implication on China Eastern's business routes: a simple difference-in-differences analysis." Sun, Sizhong, Liu, Hongbo and Zhou, Zhangyue (ed.) 20th Annual Conference of The Association for Chinese Economic Studies Australia (ACESA): 30 Years of Economic Reforms in China: Retrospect and Outlook. Townsville, Australia 10 - 11 Jul 2008 Townsville, Australia.
China's airline deregulation since 1997 and the driving forces behind the 2002 airline consolidations
Zhang, Yahua and Round, David K.. 2008. "China's airline deregulation since 1997 and the driving forces behind the 2002 airline consolidations." Journal of Air Transport Management. 14 (3), pp. 130-142. https://doi.org/10.1016/j.jairtraman.2008.03.001
The effects of China's airline mergers on prices
Zhang, Yahua and Round, David K.. 2009. "The effects of China's airline mergers on prices." Journal of Air Transport Management. 15 (6), pp. 315-323. https://doi.org/10.1016/j.jairtraman.2009.04.005
Policy implications of the effects of concentration and multimarket contact in China's airline market
Zhang, Yahua and Round, David K.. 2009. "Policy implications of the effects of concentration and multimarket contact in China's airline market." Review of Industrial Organization. 34 (4), pp. 307-326. https://doi.org/10.1007/s11151-009-9215-2
Developing a presence in a mainstream market with a product perceived as offbeat
Miller, Karen, Brown, Les and Chadee, Doren. 2008. "Developing a presence in a mainstream market with a product perceived as offbeat." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.
Confectionery Gels: A Review on Formulation, Rheological and Structural Aspects
Burey, P., Bhandari, B.R., Rutgers, R.P.G., Halley, P.J. and Torley, P.J.. 2009. "Confectionery Gels: A Review on Formulation, Rheological and Structural Aspects ." International Journal of Food Properties. 12 (1), pp. 176-210. https://doi.org/10.1080/10942910802223404
Growing your wine business: the value of market research
Chadee, Doren and Miller, Karen. 2008. "Growing your wine business: the value of market research ." 2008 Queensland Wine Business Conference. Toowoomba, Australia 29 Jul 2008
Investigating the idiosyncratic nature of brand value
Miller, Karen W.. 2007. "Investigating the idiosyncratic nature of brand value." Australasian Marketing Journal. 15 (2), pp. 81-96. https://doi.org/10.1016/S1441-3582(07)70045-9
Analysing brand status' impact on brand value
Miller, Karen. 2007. "Analysing brand status' impact on brand value." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.
Examining the role brand fit plays in generation Y's propensity to purchase
Miller, Karen. 2007. "Examining the role brand fit plays in generation Y's propensity to purchase." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.
Hydrocolloid Gel Particles: Formation, Characterization, and Application
Burey, P., Bhandari, B. R., Howes, T. and Gidley, M. J.. 2008. "Hydrocolloid Gel Particles: Formation, Characterization, and Application ." Critical Reviews in Food Science and Nutrition. 48 (5), pp. 361-377. https://doi.org/10.1080/10408390701347801