Capital Factors Influencing Rural, Regional and Remote Women’s Entrepreneurship Development: An Australian Perspective

Article


Kille, Tarryn, Wiesner, Retha, Lee, Seung-Yong, Johnson Morgan, Melissa Johnson, Summers, Jane and Davoodian, Daniel. 2022. "Capital Factors Influencing Rural, Regional and Remote Women’s Entrepreneurship Development: An Australian Perspective." Sustainability. 14 (24). https://doi.org/10.3390/su142416442
Article Title

Capital Factors Influencing Rural, Regional and Remote Women’s Entrepreneurship Development: An Australian Perspective

ERA Journal ID41498
Article CategoryArticle
AuthorsKille, Tarryn, Wiesner, Retha, Lee, Seung-Yong, Johnson Morgan, Melissa Johnson, Summers, Jane and Davoodian, Daniel
Journal TitleSustainability
Journal Citation14 (24)
Article Number16442
Number of Pages25
Year2022
PublisherMDPI AG
Place of PublicationSwitzerland
ISSN2071-1050
Digital Object Identifier (DOI)https://doi.org/10.3390/su142416442
Web Address (URL)https://www.mdpi.com/2071-1050/14/24/16442
Abstract

Insight into the challenges for women entrepreneurship engagement is significantly lacking in the context of Rural, Regional and Remote (RRR) communities. Evidence suggests that a deeper understanding of the role of capital in entrepreneurship engagement for RRR women may shed light on some of the complex issues in this sphere. This paper investigates the impact of economic, social, and cultural capital on RRR women’s entrepreneurship activities. The study surveyed 188 women entrepreneurs located in RRR locations in Queensland, Australia and confirmed the importance of economic, social, and cultural capital, in facilitating and enabling RRR women to engage in entrepreneurial activities. The results further highlighted that regardless of the volume of objectified and institutionalised cultural capital accumulated by these women, accumulation of social capital remained a strong driver for engagement preferences and success indicators. We suggest that this is due to the deeply entrenched values and behaviours relating to the critical formation and maintenance of networks as a survival mechanism when living in RRR locations in Australia. The results of this study provide a deeper understanding of the entrepreneurial practices, circumstances and attitudes of RRR women. Further, the novel application of Bourdieu’s theory of capital in this quantitative study exploring the role of capital factors for RRR women provides a platform for engaging discourse amongst entrepreneurial researchers. The findings will aid governments and policy makers in the development of programs designed to stimulate entrepreneurial engagement for women in rural, regional and remote contexts.

Keywordsentrepreneurship; economic capital; cultural capital; social capital; regional development; women entrepreneurs; rural entrepreneurship
Contains Sensitive ContentDoes not contain sensitive content
ANZSRC Field of Research 2020440406. Rural community development
Byline AffiliationsSchool of Business
University of South Australia
School of Engineering
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Lawson, Romy, Taylor, Tracy, Fallshaw, Eveline, French, Erica, Hall, Cathy, Kinash, Shelley and Summers, Jane. 2011. "Hunters and gatherers: strategies for curriculum mapping and data collection for assurance of learning." Yorke, J. D. (ed.) Australian Technology Network Assessment Conference 2011: Meeting the Challenges. Perth, Australia 20 - 21 Oct 2011 Bentley, Australia.
Environmental sustainability change management in SMEs: learning from sustainability champions
Chadee, Doren, Wiesner, Retha and Roxas, Banjo. 2011. "Environmental sustainability change management in SMEs: learning from sustainability champions." International Journal of Learning and Change. 5 (3/4), pp. 194-207. https://doi.org/10.1504/IJLC.2011.045068
Exploring high performance management practices in Pakistani SMEs
Raziq, Abdul and Wiesner, Retha. 2011. "Exploring high performance management practices in Pakistani SMEs." Hunter, Murray (ed.) 1st Annual International Conference on Innovation and Entrepreneurship (IE 2011). Singapore 25 - 26 Jul 2011 Singapore. https://doi.org/10.5716/978-981-08-9493-1_IE50
The role of strategic planning and HR managerial involvement and types and sources of analytic information on SME performance
Innes, Peter and Wiesner, Retha. 2011. "The role of strategic planning and HR managerial involvement and types and sources of analytic information on SME performance." Sohal, Amrik (ed.) QIK 2011: Aligning Innovation in Developed and Emerging Economies. Kuala Lumpur, Malaysia 15 - 18 Feb 2011 Kuala Lumpur, Malaysia.
Organisational change in SMEs: change innovators or laggards?
Wiesner, Retha and Poole, Nicci. 2011. "Organisational change in SMEs: change innovators or laggards?" Sohal, Amrik (ed.) QIK 2011: Aligning Innovation in Developed and Emerging Economies. Kuala Lumpur, Malaysia 15 - 18 Feb 2011 Kuala Lumpur, Malaysia.
Insights into sustainability change management from an organisational learning perspective: learning from SME sustainability champions
Wiesner, Retha, Chadee, Doren and Best, Peter. 2011. "Insights into sustainability change management from an organisational learning perspective: learning from SME sustainability champions." Sohal, Amrik (ed.) QIK 2011: Aligning Innovation in Developed and Emerging Economies. Kuala Lumpur, Malaysia 15 - 18 Feb 2011 Kuala Lumpur, Malaysia.
Conceptualising a framework for sport sustainability analysis in regional local governments
Johnson Morgan, Melissa and Summers, Jane. 2011. "Conceptualising a framework for sport sustainability analysis in regional local governments." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.
Beyond HRM intensity: Exploring intra-function HRM clusters in SMEs
Innes, Peter and Wiesner, Retha. 2012. "Beyond HRM intensity: Exploring intra-function HRM clusters in SMEs ." Small Enterprise Research. 19 (1), pp. 32-51. https://doi.org/10.5172/ser.2012.19.1.32
Australia as a holiday destination: young Americans vs young Chinese Malaysians decision making
Summers, Jane and McColl-Kennedy, Janet. 1998. "Australia as a holiday destination: young Americans vs young Chinese Malaysians decision making." Journal of Hospitality and Leisure Marketing. 5 (4), pp. 33 - 55. https://doi.org/10.1300/J150v05n04_04
Management: 2nd Asia-Pacific ed
Campling, John, Poole, David, Wiesner, Retha and Schermerhorn, John R.. 2006. Management: 2nd Asia-Pacific ed. Brisbane, Queensland. John Wiley & Sons.
Organisational change in small and medium enterprises - a proposed new model
Banham, Heather C. and Wiesner, Retha. 2006. "Organisational change in small and medium enterprises - a proposed new model." Kennedy, Jessica and Di Milia, Lee (ed.) 20rd Australian and New Zealand Academy of Management Conference (ANZAM 2006). Yeppoon, Australia 06 - 09 Dec 2006 Brisbane, Australia.
The dynamics of delayering: changing management structures in three countries
Littler, Craig R., Wiesner, Retha and Dunford, Richard. 2003. "The dynamics of delayering: changing management structures in three countries." Journal of Management Studies. 40 (2), pp. 225-256. https://doi.org/10.1111/1467-6486.00339
Organisational behaviour: core concepts and applications
Wood, Jack, Zeffane, Rachid, Fromholtz, Michele, Wiesner, Retha and Creed, Andrew. 2010. Organisational behaviour: core concepts and applications. Milton, Australia. John Wiley & Sons.
Sponsorship logos on FMCG packaging: what factors impact effectiveness?
Woodside, Frances and Summers, Jane. 2008. "Sponsorship logos on FMCG packaging: what factors impact effectiveness?" Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge. Western Australia.
Australian small and medium sized enterprises (SMEs): a study of high performance management practices
Wiesner, Retha, McDonald, Jim and Banham, Heather C.. 2007. "Australian small and medium sized enterprises (SMEs): a study of high performance management practices." Journal of Management and Organization. 13 (3), pp. 227-248. https://doi.org/10.5172/jmo.2007.13.3.227
Is the current situation of small and medium enterprises (SMEs) conducive to attaining their economic expectations?
Banham, Heather C. and Wiesner, Retha. 2006. "Is the current situation of small and medium enterprises (SMEs) conducive to attaining their economic expectations?" Raymond, Louis (ed.) CCSBE 2006: Entrepreneurship, SMEs, and Local Economic Development. Quebec, Canada 28 - 30 Sep 2006 Canada.
Why some people pay for pleasure when others do not: a preliminary study of skaters
Young, Jared, Summers, Jane and Johnson Morgan, Melissa. 2006. "Why some people pay for pleasure when others do not: a preliminary study of skaters." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2005). Prague, Czech Republic 03 - 07 Aug 2005 Ypsilanti, Michigan , USA.
The relationship between organisational structure and marketing success: an analysis of Australian Rules Football clubs
Johnson Morgan, Melissa, Summers, Jane and West, Kristy. 2007. "The relationship between organisational structure and marketing success: an analysis of Australian Rules Football clubs." Pitts, Brenda G. (ed.) 3rd Annual Sport Marketing Association Conference: Sport Marketing in the New Millennium (SMA 2005). Tempe, Arizona 10 - 12 Nov 2005 Morgantown, WV. United States.
Consumer complaint behaviour in sport consumption: a theoretical model
Volkov, Michael, Summers, Jane and Johnson Morgan, Melissa. 2005. "Consumer complaint behaviour in sport consumption: a theoretical model." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Sponsorship leveraged packaging: an exploratory study in FMCG
Woodside, Frances and Summers, Jane. 2011. "Sponsorship leveraged packaging: an exploratory study in FMCG." Journal of Marketing Communications. 17 (2), pp. 87-105. https://doi.org/10.1080/13527260903194667
Human resource acquisition in small and medium size enterprises (SMEs) [Virtual presentation in English]
Wiesner, Retha and Poole, Nicci. 2006. "Human resource acquisition in small and medium size enterprises (SMEs) [Virtual presentation in English]." 1st International Conference on Interdisciplinary Social Sciences. Rhodes, Greece 18 - 22 Jul 2006 Champaign, IL. United States.
An associate deans' community of practice: rising to the local leadership challenge to enhance learning and teaching quality
Noble, Karen, Lawrence, Jill, Burton, Lorelle J., Summers, Jane and Gibbings, Peter. 2011. "An associate deans' community of practice: rising to the local leadership challenge to enhance learning and teaching quality." DE Quarterly. 7.
Practices and attitudes of female SME managers: training, networking and mentoring [Virtual presentation in english]
Wiesner, Retha and Poole, Nicci. 2006. "Practices and attitudes of female SME managers: training, networking and mentoring [Virtual presentation in english]." 1st International Conference on Interdisciplinary Social Sciences. Rhodes, Greece 18 - 22 Jul 2006 Champaign, IL. United States.
Enhancing customer loyalty to shopping centres through special event entertainment: the mediating role of hedonic value?
Sit, Jason, Johnson Morgan, Melissa and Ekinci, Yuksel. 2010. "Enhancing customer loyalty to shopping centres through special event entertainment: the mediating role of hedonic value?" Garaus, Marion, Weitzl, Wolfgang, Wolfsteiner, Elisabeth and Zimprich, Magdalena (ed.) 4th German French Austrian Conference on Quantitive Marketing (GFA 2010): New Directions New Insights. Vienna, Austria 16 - 18 Sep 2010 Vienna, Austria.
Bleak house or bright prospect?: HRM in Australian SMEs over 1998-2008
Wiesner, Retha and Innes, Peter. 2010. "Bleak house or bright prospect?: HRM in Australian SMEs over 1998-2008." Asia Pacific Journal of Human Resources. 48 (2), pp. 151-184. https://doi.org/10.1177/1038411110368465
Australian consumers' attitudes about sports sponsorship during an economic downturn
Fullerton, Sam, Neale, Larry and Johnson Morgan, Melissa. 2010. "Australian consumers' attitudes about sports sponsorship during an economic downturn." Schwartz, Eric (ed.) 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010). New Orleans, United States 26 - 29 Oct 2010 New Orleans, United States.
The pitfalls of publicizing ethics research
Neale, Larry, Fullerton, Sam and Johnson Morgan, Melissa. 2010. "The pitfalls of publicizing ethics research." Kehoe, W. and Whitten, L. (ed.) 2010 Annual Conference of the Society for Marketing Advances: Going Green - Best Marketing Practices for a Global World. Atlanta, United States of America 03 - 06 Nov 2010 United States.
Scandals, sports and sponsors: what impact do sport celebrity transgressions have on consumer's perceptions of the celebrity's brand image and the brand image of their sponsors?
Sassenberg, Anne-Marie and Johnson Morgan, Melissa. 2010. "Scandals, sports and sponsors: what impact do sport celebrity transgressions have on consumer's perceptions of the celebrity's brand image and the brand image of their sponsors?" Schwartz, Eric (ed.) 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010). New Orleans, United States 26 - 29 Oct 2010 New Orleans, United States.
Critical pre-implementation elements in engendering change for sustainability in SMEs: insights from SME sustainability leaders
Wiesner, Retha, Chadee, Doren and Best, Peter J.. 2010. "Critical pre-implementation elements in engendering change for sustainability in SMEs: insights from SME sustainability leaders." O'Connor, Christine (ed.) 10th Annual Pacific Employment Relations Association Conference (PERA 2010) : Sustainability, Inclusiveness and Governance: People Management Issues in the Organisation of the Future. Gold Coast, Australia 15 - 18 Nov 2010 Ballarat, Australia.
Managing environmental sustainability in SMEs: learning from the stars: a research report on developing a best practice framework for managing environmental sustain-ability in Australian small and medium size enterprises (SMEs)
Wiesner, Retha, Chadee, Doren, Best, Peter J. and Poole, Nicci. 2010. Managing environmental sustainability in SMEs: learning from the stars: a research report on developing a best practice framework for managing environmental sustain-ability in Australian small and medium size enterprises (SMEs). Toowoomba, Australia. University of Southern Queensland.
Communication skills handbook for accounting, 2nd ed.
Fleet, Wendy, Summers, Jane and Smith, Brett. 2006. Communication skills handbook for accounting, 2nd ed. Brisbane, Australia. John Wiley & Sons.
The role of sponsor brand loyalty in sponsorship arrangements: FMCG context
Woodside, Frances M. and Summers, Jane. 2010. "The role of sponsor brand loyalty in sponsorship arrangements: FMCG context." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Canterbury, New Zealand.
Strategies to minimise the impact of challenging times on training: final report
Wiesner, Retha, Millett, Bruce and Zhang, Yahua. 2009. Strategies to minimise the impact of challenging times on training: final report. Brisbane, Australia. Construction Skills Queensland.
Organizational change in small and medium enterprises (SMEs)
Wiesner, Retha, Banham, Heather C. and Poole, Nicci. 2004. "Organizational change in small and medium enterprises (SMEs)." CCSBE 2004: Entrepreneurship and Economic Development: Innovation, Opportunity and Capacity. Saskatchewan, Canada 12 - 13 Nov 2004 Saskatchewan, Canada.
Defining the experiential value of auxiliary special events in shopping centres: a shopper's perspective
Sit, Jason and Johnson Morgan, Melissa. 2009. "Defining the experiential value of auxiliary special events in shopping centres: a shopper's perspective." EAERCD 2009: 15th Annual Conference of European Association for Education and Research in Commercial Distribution. Guildford, United Kingdom 15 - 17 Jul 2009 Surrey, UK.
Contemporary issues and emerging themes in leadership
Wiesner, Retha. 2008. "Contemporary issues and emerging themes in leadership." Parnos, Carmen (ed.) Super leaders of Australia. Melbourne, Australia. Carmen Parnos. pp. 25-41
Rugby League: a game in crisis
Summers, Jane, Johnson Morgan, Melissa and Volkov, Michael. 2005. "Rugby League: a game in crisis." Pitts, Brenda G. (ed.) 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004). Memphis, TN, United States 18 - 20 Nov 2004 Morgantown, WV. United States.
Consumer complaint behaviour in sport consumption
Volkov, Michael, Johnson Morgan, Melissa and Summers, Jane. 2005. "Consumer complaint behaviour in sport consumption." Pitts, Brenda G. (ed.) 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004). Memphis, TN, United States 18 - 20 Nov 2004 Morgantown, WV. United States.
Can regional communities successfully participate in the smart state? The case of Maranoa online regional community portal
Summers, Jane and Lawley, Meredith. 2003. "Can regional communities successfully participate in the smart state? The case of Maranoa online regional community portal." Queensland Review. 10 (1), pp. 123-139.
Experiential consumption behaviour in sport: a suggested methodology
Johnson Morgan, Melissa, Jocumsen, Graham and West, Kristy. 2004. "Experiential consumption behaviour in sport: a suggested methodology." ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.
Understanding the motivations of teenagers for sport related consumption
Kanoyangwa, Ranganai, Summers, Jane and Johnson Morgan, Melissa. 2004. "Understanding the motivations of teenagers for sport related consumption." Wiley, Jim and Thirkell, Peter (ed.) ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.
A cross national analysis of sport consumption
Summers, Jane and Johnson Morgan, Melissa. 2004. "A cross national analysis of sport consumption." Pitts, Brenda G. (ed.) Inaugural Annual Sport Marketing Association Conference: Sharing Best Practices in Sport Marketing (SMA 2003). Florida, United States 13 - 15 Nov 2003 Morgantown, WV. USA.
Sport consumption: exploring the duality of constructs in experiential research
Johnson Morgan, Melissa and Summers, Jane. 2004. "Sport consumption: exploring the duality of constructs in experiential research." Pitts, Brenda G. (ed.) Inaugural Annual Sport Marketing Association Conference: Sharing Best Practices in Sport Marketing (SMA 2003). Florida, United States 13 - 15 Nov 2003 Morgantown, W. Va..
Managing change: mental models of SME managers
Wiesner, Retha and Poole, Nicci. 2009. "Managing change: mental models of SME managers." SEAANZ 2009: Start Small - Think Big. Wellington, New Zealand 31 Aug - 02 Sep 2009 Wellington, New Zealand.
Sports marketing in an economic quagmire
Fullerton, Sam and Johnson Morgan, Melissa. 2009. "Sports marketing in an economic quagmire." 7th Annual Sport Marketing Association Conference (SMA 2009). Cleveland, Ohio 28 - 30 Oct 2009 Memphis, TN, USA.
Communication skills handbook
Summers, Jane and Smith, Brett. 2010. Communication skills handbook. Brisbane, Australia. John Wiley & Sons.
Sports marketing
Johnson Morgan, Melissa and Summers, Jane. 2005. Sports marketing. South Melbourne, Australia. Thomson Nelson Australia Pty Ltd.
Mktg, 1st Asia Pacific ed.
Lamb, Charles, Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2009. Mktg, 1st Asia Pacific ed. South Melbourne, Australia. Cengage Learning Australia.
Essentials of marketing, 2nd ed.
Summers, Jane, Gardiner, Michael, Lamb, Charles W., Hair, Joseph F. and McDaniel, Carl. 2005. Essentials of marketing, 2nd ed. South Melbourne, Australia. Thomson Nelson Australia Pty Ltd.
Essentials of marketing
Summers, Jane, Gardiner, Michael, Lamb, Charles, Hair, Joseph F. and McDaniel, Carl. 2003. Essentials of marketing. Melbourne, Australia. Thomson Nelson Australia Pty Ltd.
Essentials of marketing, 3rd ed.
Summers, Jane, Gardiner, Michael, Lamb, Charles W., Hair, Joseph F. and McDaniel, Carl. 2009. Essentials of marketing, 3rd ed. South Melbourne, Australia. Cengage Learning Australia.
Consumer awareness of sponsorship - a FMCG context
Woodside, Frances M. and Summers, Jane. 2009. "Consumer awareness of sponsorship - a FMCG context." Luxton, Sandra (ed.) ANZMAC 2009: Sustainable Management and Marketing. Melbourne, Australia 30 Nov - 02 Dec 2009 Canning Bridge, Western Australia.
Sports consumption behaviour among generation Y in mainland China
Johnson Morgan, Melissa, Summers, Jane and Jocumsen, Graham. 2008. "Sports consumption behaviour among generation Y in mainland China." Ghose, Amitabha (ed.) Dynamics of sports marketing. Hyderabad, India. Icfai University Press. pp. 118-127
The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners
Johnson Morgan, Melissa, Summers, Jane and Sassenberg, Anne-Marie. 2008. "The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners." James, Jeffrey, Summers, Jane and Johnson Morgan, Melissa (ed.) 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008). Gold Coast, Australia 17 - 19 Jul 2008 Toowoomba, Australia.
The role of nostalgia in determining consumers' sport team identification
Volkov, Michael, Johnson Morgan, Melissa and Summers, Jane. 2008. "The role of nostalgia in determining consumers' sport team identification." James, Jeffrey, Summers, Jane and Johnson Morgan, Melissa (ed.) 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008). Gold Coast, Australia 17 - 19 Jul 2008 Toowoomba, Australia.
Determination of the financial return on marketing investment for sports events in Canada
Johnson Morgan, Melissa, Seaton, Sheilagh and Summers, Jane. 2008. "Determination of the financial return on marketing investment for sports events in Canada." James, Jeffrey, Summers, Jane and Johnson Morgan, Melissa (ed.) 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008). Gold Coast, Australia 17 - 19 Jul 2008 Toowoomba, Australia.
A contemporary snapshot of consumer attitudes to sport sponsorship in Australia
Fullerton, Sam, Johnson Morgan, Melissa and Garland, Ron. 2008. "A contemporary snapshot of consumer attitudes to sport sponsorship in Australia." James, Jeffrey, Summers, Jane and Johnson Morgan, Melissa (ed.) 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008). Gold Coast, Australia 17 - 19 Jul 2008 Toowoomba, Australia.
How do in-mall entertainment events impact on consumers' shopping mall behaviours? a model of special event entertainment
Sit, Jason, Johnson Morgan, Melissa and Woodside, Frances M.. 2008. "How do in-mall entertainment events impact on consumers' shopping mall behaviours? a model of special event entertainment." 2008 Global Marketing Conference: Marketing in the Dynamic Global World. Shanghai, China 20 - 23 Mar 2008 Gyeongnam, Republic of Korea.
Packaging exploitation in fast moving consumer goods:consumer processing of sponsorship messages
Woodside, Frances and Summers, Jane. 2008. "Packaging exploitation in fast moving consumer goods:consumer processing of sponsorship messages." 2008 Global Marketing Conference: Marketing in the Dynamic Global World. Shanghai, China 20 - 23 Mar 2008 Gyeongnam, Republic of Korea.
The effect of the category of sport team on the role of nostalgia in an individual supporter's psychological connection to that sport team
Volkov, Michael, Summers, Jane and Johnson Morgan, Melissa. 2008. "The effect of the category of sport team on the role of nostalgia in an individual supporter's psychological connection to that sport team." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.
I'm not playing anymore: developing a model of why consumers stop playing social sport
Powell, Brendan, Lawley, Meredith and Johnson Morgan, Melissa. 2008. "I'm not playing anymore: developing a model of why consumers stop playing social sport." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.
Roll up, roll up! The effect of social crowding on consumer enjoyment of special event entertainment
Sit, Jason and Johnson Morgan, Melissa. 2008. "Roll up, roll up! The effect of social crowding on consumer enjoyment of special event entertainment." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.
Management: Asia-Pacific
Campling, John, Poole, David, Wiesner, Retha, Ang, Eng Sieng, Chan, Bobbie, Tan, Wee-Liang and Schermerhorn Jr, John R.. 2007. Management: Asia-Pacific. Brisbane, Australia. John Wiley & Sons.
More than just the media: considering the role of public relations in the creation of sporting celebrity and the management of fan expectations
Summers, Jane and Johnson Morgan, Melissa. 2008. "More than just the media: considering the role of public relations in the creation of sporting celebrity and the management of fan expectations." Public Relations Review. 34 (2), pp. 176-182. https://doi.org/10.1016/j.pubrev.2008.03.014
An exploratory study of Australian agribusiness organisations and their selection of e-business models for conducting B2B e-commerce
Ng, Eric, Lawley, Meredith and Summers, Jane. 2004. "An exploratory study of Australian agribusiness organisations and their selection of e-business models for conducting B2B e-commerce." 2004 Inaugural Academy of World Business, Marketing and Management Development Conference: The Challenge of Inter-Disciplinary Perspectives & Globalization in the 21st Century . Gold Coast, Australia 13 - 16 Jul 2004 Perth, Australia.
Which B2B e-business model: the case of Australian agribusiness organisations
Ng, Eric, Lawley, Meredith and Summers, Jane. 2003. "Which B2B e-business model: the case of Australian agribusiness organisations." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.
High performance management practices in owner-managed SMEs
Wiesner, Retha, Poole, Nicci and Banham, Heather C.. 2007. "High performance management practices in owner-managed SMEs." Hall, Margaret (ed.) 30th Annual ISBE Conference: International Entrepreneurship. Glasgow, United Kingdom 07 - 09 Nov 2007 Harrogate, United Kingdom.
Understanding consumer responses to special event entertainment (SEE) in shopping centres
Sit, Jason, Johnson Morgan, Melissa and Summers, Jane. 2006. "Understanding consumer responses to special event entertainment (SEE) in shopping centres." Yu, Chian Son and Wang, Chih Chien (ed.) 2006 International Conference on Business and Information (BAI 2006). Singapore 12 - 14 Jul 2006 Taiwan.
Sponsorship leveraging improves consumer attitudes and purchase intentions towards the sponsoring brand - but is it relevant for FMCG packaging?
Woodside, Frances M., Summers, Jane and Johnson Morgan, Melissa. 2007. "Sponsorship leveraging improves consumer attitudes and purchase intentions towards the sponsoring brand - but is it relevant for FMCG packaging?" Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.
The human side of small and medium enterprises
Wiesner, Retha and McDonald, Jim. 2001. "The human side of small and medium enterprises." Journal of the Australian and New Zealand Academy of Management. 7 (2), pp. 58-69. https://doi.org/10.1017/S1833367200005228
Evoking the past: exploring nostalgia's relevance to sport consumption
McColl-Kennedy, Janet, Summers, Jane and Johnson Morgan, Melissa. 2001. "Evoking the past: exploring nostalgia's relevance to sport consumption." Tidwell, Paula M. and Muller, Thomas E. (ed.) Association for Consumer Research 2000 Asia Pacific Conference. Gold Coast, Australia 16 - 18 Mar 2000 Provo, UT. United States.
Consumer construction of sport consumption experiences through role play: a literature review
Volkov, Michael, Johnson Morgan, Melissa and Summers, Jane. 2007. "Consumer construction of sport consumption experiences through role play: a literature review." James, Jeffrey D. (ed.) 4th Annual Sport Marketing Association Conference: Sport Marketing Across the Spectrum: Research from Emerging, Developing and Established Sholars (SMA 2006). Denver, Colorado 04 - 06 Nov 2006 Morganstown, VA.
E-marketing strategy: an exploratory investigation into Chinese business use of the Internet
Johnson Morgan, Melissa, Lawley, Meredith and Spinks, Wendy. 2006. "E-marketing strategy: an exploratory investigation into Chinese business use of the Internet." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.
The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry
Woodside, Frances M., Summers, Jane and Johnson Morgan, Melissa. 2006. "The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.
The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region
Summers, Jane and Johnson Morgan, Melissa. 2006. "The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region." Asian Journal of Marketing (National University of Singapore). 12 (1), pp. 23-34.
The impact of structure on marketing success in Australian Rules Football clubs
Johnson Morgan, Melissa, Summers, Jane and West, Kristy. 2006. "The impact of structure on marketing success in Australian Rules Football clubs." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2005). Prague, Czech Republic 03 - 07 Aug 2005 Ypsilanti, Michigan, USA.
Sports consumption behaviour among generation Y in mainland China
Johnson Morgan, Melissa, Summers, Jane and Jocumsen, Graham. 2006. "Sports consumption behaviour among generation Y in mainland China." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2006). Munich, Germany 16 - 20 Aug 2006 Ypsilanti, Michigan, USA.
Sponsorship of fast moving consumer goods - does packaging endorsement contribute to brand attitude?
Woodside, Frances M., Summers, Jane and Johnson Morgan, Melissa. 2006. "Sponsorship of fast moving consumer goods - does packaging endorsement contribute to brand attitude?" Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2006). Munich, Germany 16 - 20 Aug 2006 Ypsilanti, Michigan, USA.
Factors influencing consumer intentions to purchase seasonally discounted athletic footware in Thailand
Summers, Jane, Lorterapong, Atasit and Johnson Morgan, Melissa. 2006. "Factors influencing consumer intentions to purchase seasonally discounted athletic footware in Thailand." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2006). Munich, Germany 16 - 20 Aug 2006 Ypsilanti, Michigan, USA.
Defining consumer responses to special event entertainment (SEE): key constructs and propositions
Sit, Jason, Johnson Morgan, Melissa and Summers, Jane. 2006. "Defining consumer responses to special event entertainment (SEE): key constructs and propositions." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.
Teenage motivations for sport related consumption in Australia
Summers, Jane, Johnson Morgan, Melissa and Kanoyangwa, Ranganai. 2007. "Teenage motivations for sport related consumption in Australia." Pitts, Brenda G. (ed.) 3rd Annual Sport Marketing Association Conference: Sport Marketing in the New Millennium (SMA 2005). Tempe, Arizona 10 - 12 Nov 2005 Morgantown, WV. United States.
Organisational change in the food and accommodation industry sector in the Central Okanagan
Banham, Heather C. and Wiesner, Retha. 2005. "Organisational change in the food and accommodation industry sector in the Central Okanagan." TTRA 2005: The New Tourism Realities. Kelowna, Canada 02 - 05 Nov 2005 Kelowna, British Columbia, Canada.