Why some people pay for pleasure when others do not: a preliminary study of skaters
Paper
Paper/Presentation Title | Why some people pay for pleasure when others do not: a preliminary study of skaters |
---|---|
Presentation Type | Paper |
Authors | Young, Jared (Author), Summers, Jane (Author) and Johnson Morgan, Melissa (Author) |
Editors | Fullerton, Sam and Moore, David |
Journal or Proceedings Title | Global Business Trends: Contemporary Readings |
Number of Pages | 7 |
Year | 2006 |
Place of Publication | Ypsilanti, Michigan , USA |
ISBN | 1887676244 |
Conference/Event | International Conference of the Academy of Business Administration (2005) |
Event Details | International Conference of the Academy of Business Administration (2005) Event Date 03 to end of 07 Aug 2005 Event Location Prague, Czech Republic |
Abstract | This study explores why some consumers choose to pay for hedonic consumption instead of consuming for free. Consumer decision making processes, the nature of retailing hedonic consumption and major factors influencing purchase intention literature is reviewed. Common models on the decision-making process tend to outline several broad phases or levels such as problem recognition, information search and evaluation, purchase, and post-purchase behaviour (Craig-Lees, Joy & Browne 1995; Statt 1997). However, hedonic consumption is associated with pleasure, arousal (Holbrook & Gardner 1993), and is primarily characterized by an affective and sensory experience of aesthetic or sensual pleasure, fantasy, and fun (Hirschman and Holbrook 1982). This differs to normal consumption motives because, consumers characterise some products as primarily hedonic and others as primarily utilitarian. Analysis of data from focus groups show that choosing to pay for hedonic consumption might be result of utilitarian value, value adding, perceptions of quality and identity. Further testing is suggested. |
Keywords | Sport marketing, decision criteria, skateboarding |
ANZSRC Field of Research 2020 | 350606. Marketing research methodology |
350405. Sport and leisure management | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | School of Management and Marketing |
Department of Marketing and Tourism |
https://research.usq.edu.au/item/9xz1v/why-some-people-pay-for-pleasure-when-others-do-not-a-preliminary-study-of-skaters
Download files
Submitted Version
prague_2005_paper.doc | ||
File access level: Anyone |
Young_Summers_JohnsonMorgan.pdf | ||
File access level: Anyone |
Other Documentation
2006
total views154
total downloads0
views this month0
downloads this month
Export as
Related outputs
Assessment of Factors Contributing to Consumer Attitudes and Preferences toward Chantenay Carrots using the CHAID Model
Rezazade, Faeze and Summers, Jane. 2024. "Assessment of Factors Contributing to Consumer Attitudes and Preferences toward Chantenay Carrots using the CHAID Model." Journal of International Food and Agribusiness Marketing. 36 (3), pp. 527-549. https://doi.org/10.1080/08974438.2023.2175097Identifying food fraud vulnerability factors in food fraud incidents – a review of global incidents 2000–2018
Rezazade, Faeze, Summers, Jane and Teik, Derek Ong Lai. 2021. "Identifying food fraud vulnerability factors in food fraud incidents – a review of global incidents 2000–2018." British Food Journal. 124 (11), pp. 4122-4142. https://doi.org/10.1108/BFJ-02-2021-0140A holistic approach to food fraud vulnerability assessment
Rezazade, Faeze, Summers, Jane and Ong Lai Teik, Derek. 2022. "A holistic approach to food fraud vulnerability assessment." Food Control. 131, pp. 1-12. https://doi.org/10.1016/j.foodcont.2021.108440The impact of digital communications on consumer perceptions of sport celebrity transgressions
Sassenberg, Anne-Marie, Summers, Jane, Johnson Morgan, Melissa and Hassan, Rumman. 2018. "The impact of digital communications on consumer perceptions of sport celebrity transgressions." Journal of Global Sport Management. 3 (2), pp. 189-207. https://doi.org/10.1080/24704067.2018.1457968Capital Factors Influencing Rural, Regional and Remote Women’s Entrepreneurship Development: An Australian Perspective
Kille, Tarryn, Wiesner, Retha, Lee, Seung-Yong, Johnson Morgan, Melissa Johnson, Summers, Jane and Davoodian, Daniel. 2022. "Capital Factors Influencing Rural, Regional and Remote Women’s Entrepreneurship Development: An Australian Perspective." Sustainability. 14 (24). https://doi.org/10.3390/su142416442Enablers and barriers of tourism as a driver of economic and social‐cultural growth in remote Queensland
Summers, Jane, Cavaye, Jim and Woolcock, Geoffrey. 2019. "Enablers and barriers of tourism as a driver of economic and social‐cultural growth in remote Queensland." Economic Papers: a journal of applied economics and policy. 38 (2), pp. 77-94. https://doi.org/10.1111/1759-3441.12246Australian Muslim women and fitness choices – myths debunked
Summers, Jane, Hassan, Rumman, Ong, Derek and Hossain, Munir. 2018. "Australian Muslim women and fitness choices – myths debunked." Journal of Services Marketing. 32 (5), pp. 605-615. https://doi.org/10.1108/JSM-07-2017-0261Motivating intention to take action on behalf of an out-group: implications for the use of advocacy messages in social marketing strategies
Summers, Jane and Summers, Jessica. 2017. "Motivating intention to take action on behalf of an out-group: implications for the use of advocacy messages in social marketing strategies." Journal of Marketing Management. 33 (11-12), pp. 973-1002. https://doi.org/10.1080/0267257X.2017.1311933The effects of cooperative learning on students’ perceptions of empowerment in accounting course
Zraa, Wahida, Kavanagh, Marie and Johnson Morgan, Melissa. 2012. "The effects of cooperative learning on students’ perceptions of empowerment in accounting course." 16th International Business Research Conference. Dubai, UAE 12 - 13 Apr 2012 Melbourne, Australia.Consumer behaviour: implications for marketing strategy, 5th ed.
Summers, Jane, Johnson Morgan, Melissa and Volkov, Michael. 2007. "Consumer behaviour: implications for marketing strategy, 5th ed." Quester, Pascale, Neal, Cathy, Pettigrew, Simone, Grimmer, Martin, Davis, Teresa and Hawkins, Del I. (ed.) Consumer behaviour: implications for marketing strategy, 5th ed.. Sydney, Australia. McGraw-Hill Australia.Critical success factors for regional community portals: a preliminary model
Lawley, Meredith, Summers, Jane, Koronios, Andy and Gardiner, Michael. 2001. "Critical success factors for regional community portals: a preliminary model." Chetty, Sylvie and Collins, Brett (ed.) ANZMAC 2001: Bridging Marketing Theory and Practice. Auckland, New Zealand 01 - 05 Dec 2001 Auckland, New Zealand.Mood and involvement as dual constructs in experiential research
Johnson Morgan, Melissa and Summers, Jane. 2003. "Mood and involvement as dual constructs in experiential research." 2003 World Marketing Congress: Marketing Across Borders and Boundaries. Perth, Australia United Kindom.Communication skills handbook: how to succeed in written and oral communication
Summers, Jane and Smith, Brett. 2003. Communication skills handbook: how to succeed in written and oral communication. Milton, Qld., Australia. John Wiley & Sons.Communication skills handbook
Summers, Jane and Smith, Brett. 2002. Communication skills handbook. Milton, Qld., Australia. John Wiley & Sons.Building sustainable and effective assurance of learning process in a changing higher education environment
French, Erica, Lawson, Romy, Taylor, Tracy, Herbert, James, Fallshaw, Eveline, Hall, Cathy, Kinash, Shelley and Summers, Jane. 2012. "Building sustainable and effective assurance of learning process in a changing higher education environment." 26th Australian and New Zealand Academy of Management Conference (ANZAM 2012). Perth, Australia 05 - 07 Dec 2012 Perth, Australia.The PIVOTAL leadership model: improving school leaders’ professional capacity and personal vitality through innovative postgraduate course design
Simon, Sue, Christie, Michael, Graham, Wayne and Summers, Jane. 2016. "The PIVOTAL leadership model: improving school leaders’ professional capacity and personal vitality through innovative postgraduate course design." The International Journal of Educational Organization and Leadership. 23 (3), pp. 1-16. https://doi.org/10.18848/2329-1656/CGP