Evoking the past: exploring nostalgia's relevance to sport consumption
Paper
Paper/Presentation Title | Evoking the past: exploring nostalgia's relevance to sport consumption |
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Presentation Type | Paper |
Authors | McColl-Kennedy, Janet (Author), Summers, Jane (Author) and Johnson Morgan, Melissa (Author) |
Editors | Tidwell, Paula M. and Muller, Thomas E. |
Journal or Proceedings Title | Asia Pacific Advances in Consumer Research |
Journal Citation | 4, pp. 108-113 |
Number of Pages | 6 |
Year | 2001 |
Place of Publication | Provo, UT. United States |
ISBN | 0915552450 |
Web Address (URL) of Paper | http://www.acrwebsite.org/volumes/display.asp?id=11333 |
Conference/Event | Association for Consumer Research 2000 Asia Pacific Conference |
Event Details | Association for Consumer Research 2000 Asia Pacific Conference Event Date 16 to end of 18 Mar 2000 Event Location Gold Coast, Australia |
Abstract | The phenomenon of evoking the past is known in marketing research literature as nostalgia and a person who is said to be nostalgia-prone, is someone who constantly uses these earlier memories as a reference point for their enjoyment of experiences or their attitudes towards products. This research explores new ground in examining the relevance of nostalgia-proneness to sport consumption. Specifically, the research examines whether nostalgia is an important concept to sport enthusiasts and is worthy of more detailed investigation. It would appear from the depth interviews that people refer to very specific sport related activities, memories, smells, events rather than general feelings about past times. Further work is suggested to develop a sport specific nostalgia scale. |
Keywords | memories; nostalgia; marketing; sporting sucess |
ANZSRC Field of Research 2020 | 440107. Social and cultural anthropology |
350606. Marketing research methodology | |
520599. Social and personality psychology not elsewhere classified | |
Byline Affiliations | University of Queensland |
Faculty of Business | |
Louisiana State University, United States | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q0494/evoking-the-past-exploring-nostalgia-s-relevance-to-sport-consumption
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