Sports consumption behaviour among generation Y in mainland China

Edited book (chapter)

Johnson Morgan, Melissa, Summers, Jane and Jocumsen, Graham. 2008. "Sports consumption behaviour among generation Y in mainland China." Ghose, Amitabha (ed.) Dynamics of sports marketing. Hyderabad, India. Icfai University Press. pp. 118-127
Chapter Title

Sports consumption behaviour among generation Y in mainland China

Book Chapter CategoryEdited book (chapter)
ERA Publisher ID2168
Book TitleDynamics of sports marketing
AuthorsJohnson Morgan, Melissa (Author), Summers, Jane (Author) and Jocumsen, Graham (Author)
EditorsGhose, Amitabha
Page Range118-127
Number of Pages10
Year2008
PublisherIcfai University Press
Place of PublicationHyderabad, India
ISBN9788131416020
Web Address (URL)http://www.books.iupindia.org/home.asp
Abstract

The Chinese Government has relaxed its tight control over sport (Stensholt 2004), the country is set to host the 2008 Olympic Games and every major sport franchise in the world is making plans for a full assault on the Chinese market. The game is on in mainland China, however despite the excitement about the market there is little understanding of sport consumption in China or the attitudes and behaviours of potential sport consumers. The bulk of the literature in consumer behaviour within sports relates specifically to developed industrialised nations, specifically USA, Canada, Europe and Australia. Of particular interest to academics and practitioners alike should be the potential of the huge generation Y market in China. Generation Y (those born after 1978) represent not only a current lucrative market but also represent the future development of sport and sport consumption in China. This exploratory study has revealed that generation Y consumers in China exhibit sports consumption behaviours which differ in numerous respects from their counterparts in the USA and deserve deeper study.

Keywordssport consumption; sport; consumption; consumers; generation y; China
ANZSRC Field of Research 2020440699. Human geography not elsewhere classified
350405. Sport and leisure management
350605. Marketing management (incl. strategy and customer relations)
Byline AffiliationsDepartment of Marketing and Tourism
School of Management and Marketing
Permalink -

https://research.usq.edu.au/item/9yzzw/sports-consumption-behaviour-among-generation-y-in-mainland-china

Log in to edit

Download files

Accepted Version
Johnson_Morgan_Summers_Jocumsen_AO.pdf
File access level: Anyone

Other Documentation
docs.pdf
File access level: Anyone

  • 2124
    total views
  • 1361
    total downloads
  • 3
    views this month
  • 5
    downloads this month

Export as

Related outputs

Assessment of Factors Contributing to Consumer Attitudes and Preferences toward Chantenay Carrots using the CHAID Model
Rezazade, Faeze and Summers, Jane. 2024. "Assessment of Factors Contributing to Consumer Attitudes and Preferences toward Chantenay Carrots using the CHAID Model." Journal of International Food and Agribusiness Marketing. 36 (3), pp. 527-549. https://doi.org/10.1080/08974438.2023.2175097
Identifying food fraud vulnerability factors in food fraud incidents – a review of global incidents 2000–2018
Rezazade, Faeze, Summers, Jane and Teik, Derek Ong Lai. 2021. "Identifying food fraud vulnerability factors in food fraud incidents – a review of global incidents 2000–2018." British Food Journal. 124 (11), pp. 4122-4142. https://doi.org/10.1108/BFJ-02-2021-0140
A holistic approach to food fraud vulnerability assessment
Rezazade, Faeze, Summers, Jane and Ong Lai Teik, Derek. 2022. "A holistic approach to food fraud vulnerability assessment." Food Control. 131, pp. 1-12. https://doi.org/10.1016/j.foodcont.2021.108440
The impact of digital communications on consumer perceptions of sport celebrity transgressions
Sassenberg, Anne-Marie, Summers, Jane, Johnson Morgan, Melissa and Hassan, Rumman. 2018. "The impact of digital communications on consumer perceptions of sport celebrity transgressions." Journal of Global Sport Management. 3 (2), pp. 189-207. https://doi.org/10.1080/24704067.2018.1457968
Capital Factors Influencing Rural, Regional and Remote Women’s Entrepreneurship Development: An Australian Perspective
Kille, Tarryn, Wiesner, Retha, Lee, Seung-Yong, Johnson Morgan, Melissa Johnson, Summers, Jane and Davoodian, Daniel. 2022. "Capital Factors Influencing Rural, Regional and Remote Women’s Entrepreneurship Development: An Australian Perspective." Sustainability. 14 (24). https://doi.org/10.3390/su142416442
Enablers and barriers of tourism as a driver of economic and social‐cultural growth in remote Queensland
Summers, Jane, Cavaye, Jim and Woolcock, Geoffrey. 2019. "Enablers and barriers of tourism as a driver of economic and social‐cultural growth in remote Queensland." Economic Papers: a journal of applied economics and policy. 38 (2), pp. 77-94. https://doi.org/10.1111/1759-3441.12246
Australian Muslim women and fitness choices – myths debunked
Summers, Jane, Hassan, Rumman, Ong, Derek and Hossain, Munir. 2018. "Australian Muslim women and fitness choices – myths debunked." Journal of Services Marketing. 32 (5), pp. 605-615. https://doi.org/10.1108/JSM-07-2017-0261
Motivating intention to take action on behalf of an out-group: implications for the use of advocacy messages in social marketing strategies
Summers, Jane and Summers, Jessica. 2017. "Motivating intention to take action on behalf of an out-group: implications for the use of advocacy messages in social marketing strategies." Journal of Marketing Management. 33 (11-12), pp. 973-1002. https://doi.org/10.1080/0267257X.2017.1311933
The effects of cooperative learning on students’ perceptions of empowerment in accounting course
Zraa, Wahida, Kavanagh, Marie and Johnson Morgan, Melissa. 2012. "The effects of cooperative learning on students’ perceptions of empowerment in accounting course." 16th International Business Research Conference. Dubai, UAE 12 - 13 Apr 2012 Melbourne, Australia.
Consumer behaviour: implications for marketing strategy, 5th ed.
Summers, Jane, Johnson Morgan, Melissa and Volkov, Michael. 2007. "Consumer behaviour: implications for marketing strategy, 5th ed." Quester, Pascale, Neal, Cathy, Pettigrew, Simone, Grimmer, Martin, Davis, Teresa and Hawkins, Del I. (ed.) Consumer behaviour: implications for marketing strategy, 5th ed.. Sydney, Australia. McGraw-Hill Australia.
Discovering small business strategic marketing decision making behaviour
Gardiner, Michael and Jocumsen, Graham. 2002. "Discovering small business strategic marketing decision making behaviour." ANZMAC 2002. Melbourne, Australia 02 - 04 Dec 2002 Melbourne, Australia.
Critical success factors for regional community portals: a preliminary model
Lawley, Meredith, Summers, Jane, Koronios, Andy and Gardiner, Michael. 2001. "Critical success factors for regional community portals: a preliminary model." Chetty, Sylvie and Collins, Brett (ed.) ANZMAC 2001: Bridging Marketing Theory and Practice. Auckland, New Zealand 01 - 05 Dec 2001 Auckland, New Zealand.
Mood and involvement as dual constructs in experiential research
Johnson Morgan, Melissa and Summers, Jane. 2003. "Mood and involvement as dual constructs in experiential research." 2003 World Marketing Congress: Marketing Across Borders and Boundaries. Perth, Australia United Kindom.
Communication skills handbook: how to succeed in written and oral communication
Summers, Jane and Smith, Brett. 2003. Communication skills handbook: how to succeed in written and oral communication. Milton, Qld., Australia. John Wiley & Sons.
Communication skills handbook
Summers, Jane and Smith, Brett. 2002. Communication skills handbook. Milton, Qld., Australia. John Wiley & Sons.
Building sustainable and effective assurance of learning process in a changing higher education environment
French, Erica, Lawson, Romy, Taylor, Tracy, Herbert, James, Fallshaw, Eveline, Hall, Cathy, Kinash, Shelley and Summers, Jane. 2012. "Building sustainable and effective assurance of learning process in a changing higher education environment." 26th Australian and New Zealand Academy of Management Conference (ANZAM 2012). Perth, Australia 05 - 07 Dec 2012 Perth, Australia.
The PIVOTAL leadership model: improving school leaders’ professional capacity and personal vitality through innovative postgraduate course design
Simon, Sue, Christie, Michael, Graham, Wayne and Summers, Jane. 2016. "The PIVOTAL leadership model: improving school leaders’ professional capacity and personal vitality through innovative postgraduate course design." The International Journal of Educational Organization and Leadership. 23 (3), pp. 1-16. https://doi.org/10.18848/2329-1656/CGP
The relationships between students' empowerment, students' performance, accounting course perceptions and classroom instruction in accounting
Zraa, Wahida, Imran, Sophia, Kavanagh, Marie and Morgan, Melissa. 2011. "The relationships between students' empowerment, students' performance, accounting course perceptions and classroom instruction in accounting." 15th International Business Research Conference. Sydney, Australia 21 - 23 Nov 2011 Melbourne, Australia.
Australian higher education evaluation through assurance of learning
Kinash, Shelley, Mathew, Trishita, Lawson, Romy, Herbert, James, French, Erica, Taylor, Tracy, Hall, Cathy, Fallshaw, Eveline and Summers, Jane. 2012. "Australian higher education evaluation through assurance of learning." Kalliola, Satu, Kettunen, Pekka, Eskelinen, Ossi, Kosonen, Kati-Jasmin, Rostila, Ilmari and Leander, Anu (ed.) 8th International Conference on Evaluation for Practice. Pori, Finland 18 - 20 Jun 2012 Pori, Finland.
A comparison study of Libyan and Australian accounting students in their perceptions of empowerment
Zraa, Wahida, Kavanagh, Marie and Johnson Morgan, Melissa. 2012. "A comparison study of Libyan and Australian accounting students in their perceptions of empowerment." 2012 Accounting and Finance Association of Australia and New Zealand Conference (2012 AFAANZ). Melbourne, Australia 01 - 03 Jul 2012 Melbourne, Australia. Accounting & Finance Association of Australia and New Zealand.
What influences Australians to buy eco-friendly FMCGs? An integrated model
Hassan, Rumman, Summers, Jane, Chimhundu, Ranga and Valenzuela, Fredy. 2016. "What influences Australians to buy eco-friendly FMCGs? An integrated model." ANZMAC 2016: Marketing in a Post-Disciplinary Era. Christchurch, New Zealand 05 - 07 Dec 2016 Christchurch, New Zealand.
The changing status of higher education in the ‘moronic inferno’
Johnson Morgan, Melissa and Finkelstein, Joanne. 2017. "The changing status of higher education in the ‘moronic inferno’." Perspectives: Policy and Practice in Higher Education. 21 (4), pp. 144-149. https://doi.org/10.1080/13603108.2016.1181118
Food festivals, food marketing and the re-invention of a rural community
Johnson Morgan, Melissa. 2015. "Food festivals, food marketing and the re-invention of a rural community." Journal of New Business Ideas and Trends. 13 (2), pp. 57-72.
Consumption
Finkelstein, Joanne and Johnson Morgan, Melissa. 2015. "Consumption." Huppatz, Kate, Matthews, Amie and Hawkins, Mary (ed.) Identity and belonging. Hasmpshire, United Kingdom. Palgrave Macmillan. pp. 168-179
Digital literacy in higher education: the rhetoric and the reality
Burton, Lorelle J., Summers, Jane, Lawrence, Jill, Noble, Karen and Gibbings, Peter. 2015. "Digital literacy in higher education: the rhetoric and the reality." Harmes, Marcus K., Huijser, Henk and Danaher, Patrick Alan (ed.) Myths in education, learning and teaching: policies, practices and principles. United Kingdom. Palgrave Macmillan. pp. 151-172
The impact of cooperative learning and empowerment on the performance of first-year accounting students
Zraa, Wahida, Kavanagh, Marie and Johnson Morgan, Melissa. 2013. "The impact of cooperative learning and empowerment on the performance of first-year accounting students." Journal of Modern Accounting and Auditing. 9 (3), pp. 348-355.
Hunting and gathering: new imperatives in mapping and collecting student learning data to assure quality outcomes
Lawson, Romy, Taylor, Tracy, French, Erica, Fallshaw, Eveline, Hall, Cathy, Kinash, Shelley and Summers, Jane. 2015. "Hunting and gathering: new imperatives in mapping and collecting student learning data to assure quality outcomes." Higher Education Research and Development. 34 (3), pp. 581-595. https://doi.org/10.1080/07294360.2014.911249
A study of marketing implementation in brand portfolio companies
Patrick, Kelly, Chimhundu, Ranga and Summers, Jane. 2014. "A study of marketing implementation in brand portfolio companies." Rundle-Thiele, Sharyn, Kubacki, Krzysztof and Arli, Denni (ed.) ANZMAC 2014: Agents of Change. Brisbane, Australia 01 - 03 Dec 2014 Brisbane, Australia.
An empirical evaluation of information sharing between Australia-Singapore beef organisations in light of trust and ICT diffusion
Al-Hakim, Latif, Johnson Morgan, Melissa and Chau, Roberta. 2014. "An empirical evaluation of information sharing between Australia-Singapore beef organisations in light of trust and ICT diffusion." International Journal of e-Collaboration. 10 (3), pp. 1-29. https://doi.org/10.4018/ijec.2014070101
The practice of quality in assuring learning in higher education
French, Erica, Summers, Jane, Kinash, Shelley, Lawson, Romy, Taylor, Tracy, Herbert, James, Fallshaw, Eveline and Hall, Cathy. 2014. "The practice of quality in assuring learning in higher education." Quality in Higher Education. 20 (1), pp. 24-43. https://doi.org/10.1080/13538322.2014.889432
An associate dean's community of practice: rising to the leadership challenges of engaging distance students using blended models of learning and teaching
Lawrence, Jill, Burton, Lorelle, Summers, Jane, Noble, Karen and Gibbings, Peter. 2013. "An associate dean's community of practice: rising to the leadership challenges of engaging distance students using blended models of learning and teaching." Willems, J., Tynan, B. and James, R. (ed.) Global challenges and perspectives in blended and distance learning. United States. IGI Global. pp. 212-222
MKTG2: 2nd Asia-Pacific edition
Lamb, Charles W., Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2013. MKTG2: 2nd Asia-Pacific edition. Melbourne, Australia. Cengage Learning Australia.
Strategies to engage academics in assuring graduate attributes
Lawson, R., Taylor, T., Herbert, J., Fallshaw, E., French, E., Hall, C., Kinash, S. and Summers, J.. 2012. "Strategies to engage academics in assuring graduate attributes." 8th International Conference on Education (ICE 2012): Educational Leadership and Management. Samos, Greece 05 - 07 Jul 2012 Athens, Greece.
How to implement marketing strategies using database approaches
McClymont, Hoda and Jocumsen, Graham. 2003. "How to implement marketing strategies using database approaches." Journal of Database Marketing and Customer Strategy Management. 11 (2), pp. 135-148. https://doi.org/10.1057/palgrave.dbm.3240214
Developing DART: a digital learning tool to facilitate equity and access in the contemporary higher education context
Burton, Lorelle, Lawrence, Jill, Summers, Jane, Gibbings, Peter and Noble, Karen. 2013. "Developing DART: a digital learning tool to facilitate equity and access in the contemporary higher education context." Sims, Roderick and Kigotho, Mutuota (ed.) Open and Distance Learning Association of Australia Distance Education Summit (ODLAA 2013): Education Across Space and Time: Meeting the Diverse Needs of the Distance Learner. Sydney, Australia 04 - 06 Feb 2013 Sydney, Australia.
Assessing the applicability of the sport fan motivation scale for Australian teenage sport consumers
Summers, Jane. 2010. "Assessing the applicability of the sport fan motivation scale for Australian teenage sport consumers." 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010). New Orleans, United States 26 - 29 Oct 2010 Morgantown, WV. United States.
Conceptualising a framework for sustainable decision making for sport funding in regional government
Johnson Morgan, Melissa and Summers, Jane. 2012. "Conceptualising a framework for sustainable decision making for sport funding in regional government." 10th Annual Sports Marketing Association Conference: Celebrating a Decade of Magic (SMA 2012). Orlando, FL. United States 24 - 27 Oct 2012 Morgantown, WV. United States.
The impact of sponsorship awareness in low involvement settings
Woodside, Frances M. and Summers, Jane. 2012. "The impact of sponsorship awareness in low involvement settings." Contemporary Management Research: an international journal. 8 (3), pp. 205-228.
A comparison of Libyan and Australian students' perceptions of empowerment in accounting courses
Zraa, Wahida, Kavanagh, Marie and Johnson Morgan, Melissa. 2012. "A comparison of Libyan and Australian students' perceptions of empowerment in accounting courses." Journal of Modern Accounting and Auditing. 8 (11), pp. 1611-1622.
The effects of cooperative learning on students' empowerment and professional accounting competencies in introductory accounting course
Zraa, Wahida, Kavanagh, Marie and Johnson Morgan, Melissa. 2012. "The effects of cooperative learning on students' empowerment and professional accounting competencies in introductory accounting course." Jahan, Nuha (ed.) 7th Annual London Business Research Conference: Research for Advancement. London, United Kingdom 09 - 10 Jul 2012 Merlbourne, Australia.
A sport celebrity brand image: a conceptual model
Sassenberg, Anne-Marie, Verreynne, Martie-Louise and Johnson Morgan, Melissa. 2012. "A sport celebrity brand image: a conceptual model." International Journal of Organisational Behaviour. 17 (2), pp. 108-121.
Sustainability of sport in regional Australia: conceptualising a framework for analysis and decision making
Johnson Morgan, Melissa and Summers, Jane. 2012. "Sustainability of sport in regional Australia: conceptualising a framework for analysis and decision making." International Journal of Organisational Behaviour. 17 (2), pp. 49-55.
Hunters and gatherers: strategies for curriculum mapping and data collection for assurance of learning
Lawson, Romy, Taylor, Tracy, Fallshaw, Eveline, French, Erica, Hall, Cathy, Kinash, Shelley and Summers, Jane. 2011. "Hunters and gatherers: strategies for curriculum mapping and data collection for assurance of learning." Yorke, J. D. (ed.) Australian Technology Network Assessment Conference 2011: Meeting the Challenges. Perth, Australia 20 - 21 Oct 2011 Bentley, Australia.
Conceptualising a framework for sport sustainability analysis in regional local governments
Johnson Morgan, Melissa and Summers, Jane. 2011. "Conceptualising a framework for sport sustainability analysis in regional local governments." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.
Australia as a holiday destination: young Americans vs young Chinese Malaysians decision making
Summers, Jane and McColl-Kennedy, Janet. 1998. "Australia as a holiday destination: young Americans vs young Chinese Malaysians decision making." Journal of Hospitality and Leisure Marketing. 5 (4), pp. 33 - 55. https://doi.org/10.1300/J150v05n04_04
Sponsorship logos on FMCG packaging: what factors impact effectiveness?
Woodside, Frances and Summers, Jane. 2008. "Sponsorship logos on FMCG packaging: what factors impact effectiveness?" Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge. Western Australia.
The management consulting profession in Queensland: some issues and perspectives
Millett, Bruce, Jocumsen, Graham, Lennon, Alexia, Neylan, Mark and Pedersen, Cec. 1996. "The management consulting profession in Queensland: some issues and perspectives." Browne, Michael (ed.) 10th Australian and New Zealand Academy of Management Conference (ANZAM 1996). Wollongong, Australia 04 - 07 Dec 1996 Woolongong, Australia.
Why some people pay for pleasure when others do not: a preliminary study of skaters
Young, Jared, Summers, Jane and Johnson Morgan, Melissa. 2006. "Why some people pay for pleasure when others do not: a preliminary study of skaters." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2005). Prague, Czech Republic 03 - 07 Aug 2005 Ypsilanti, Michigan , USA.
The relationship between organisational structure and marketing success: an analysis of Australian Rules Football clubs
Johnson Morgan, Melissa, Summers, Jane and West, Kristy. 2007. "The relationship between organisational structure and marketing success: an analysis of Australian Rules Football clubs." Pitts, Brenda G. (ed.) 3rd Annual Sport Marketing Association Conference: Sport Marketing in the New Millennium (SMA 2005). Tempe, Arizona 10 - 12 Nov 2005 Morgantown, WV. United States.
Consumer complaint behaviour in sport consumption: a theoretical model
Volkov, Michael, Summers, Jane and Johnson Morgan, Melissa. 2005. "Consumer complaint behaviour in sport consumption: a theoretical model." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Sponsorship leveraged packaging: an exploratory study in FMCG
Woodside, Frances and Summers, Jane. 2011. "Sponsorship leveraged packaging: an exploratory study in FMCG." Journal of Marketing Communications. 17 (2), pp. 87-105. https://doi.org/10.1080/13527260903194667
An associate deans' community of practice: rising to the local leadership challenge to enhance learning and teaching quality
Noble, Karen, Lawrence, Jill, Burton, Lorelle J., Summers, Jane and Gibbings, Peter. 2011. "An associate deans' community of practice: rising to the local leadership challenge to enhance learning and teaching quality." DE Quarterly. 7.
Enhancing customer loyalty to shopping centres through special event entertainment: the mediating role of hedonic value?
Sit, Jason, Johnson Morgan, Melissa and Ekinci, Yuksel. 2010. "Enhancing customer loyalty to shopping centres through special event entertainment: the mediating role of hedonic value?" Garaus, Marion, Weitzl, Wolfgang, Wolfsteiner, Elisabeth and Zimprich, Magdalena (ed.) 4th German French Austrian Conference on Quantitive Marketing (GFA 2010): New Directions New Insights. Vienna, Austria 16 - 18 Sep 2010 Vienna, Austria.
Australian consumers' attitudes about sports sponsorship during an economic downturn
Fullerton, Sam, Neale, Larry and Johnson Morgan, Melissa. 2010. "Australian consumers' attitudes about sports sponsorship during an economic downturn." Schwartz, Eric (ed.) 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010). New Orleans, United States 26 - 29 Oct 2010 New Orleans, United States.
The pitfalls of publicizing ethics research
Neale, Larry, Fullerton, Sam and Johnson Morgan, Melissa. 2010. "The pitfalls of publicizing ethics research." Kehoe, W. and Whitten, L. (ed.) 2010 Annual Conference of the Society for Marketing Advances: Going Green - Best Marketing Practices for a Global World. Atlanta, United States of America 03 - 06 Nov 2010 United States.
Scandals, sports and sponsors: what impact do sport celebrity transgressions have on consumer's perceptions of the celebrity's brand image and the brand image of their sponsors?
Sassenberg, Anne-Marie and Johnson Morgan, Melissa. 2010. "Scandals, sports and sponsors: what impact do sport celebrity transgressions have on consumer's perceptions of the celebrity's brand image and the brand image of their sponsors?" Schwartz, Eric (ed.) 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010). New Orleans, United States 26 - 29 Oct 2010 New Orleans, United States.
Communication skills handbook for accounting, 2nd ed.
Fleet, Wendy, Summers, Jane and Smith, Brett. 2006. Communication skills handbook for accounting, 2nd ed. Brisbane, Australia. John Wiley & Sons.
The role of sponsor brand loyalty in sponsorship arrangements: FMCG context
Woodside, Frances M. and Summers, Jane. 2010. "The role of sponsor brand loyalty in sponsorship arrangements: FMCG context." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Canterbury, New Zealand.
Defining the experiential value of auxiliary special events in shopping centres: a shopper's perspective
Sit, Jason and Johnson Morgan, Melissa. 2009. "Defining the experiential value of auxiliary special events in shopping centres: a shopper's perspective." EAERCD 2009: 15th Annual Conference of European Association for Education and Research in Commercial Distribution. Guildford, United Kingdom 15 - 17 Jul 2009 Surrey, UK.
How do small business managers make strategic marketing decisions?: A model of process
Jocumsen, Graham. 2004. "How do small business managers make strategic marketing decisions?: A model of process ." European Journal of Marketing. 38 (5/6), pp. 659-674. https://doi.org/10.1108/03090560410529277
Rugby League: a game in crisis
Summers, Jane, Johnson Morgan, Melissa and Volkov, Michael. 2005. "Rugby League: a game in crisis." Pitts, Brenda G. (ed.) 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004). Memphis, TN, United States 18 - 20 Nov 2004 Morgantown, WV. United States.
Consumer complaint behaviour in sport consumption
Volkov, Michael, Johnson Morgan, Melissa and Summers, Jane. 2005. "Consumer complaint behaviour in sport consumption." Pitts, Brenda G. (ed.) 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004). Memphis, TN, United States 18 - 20 Nov 2004 Morgantown, WV. United States.
Can regional communities successfully participate in the smart state? The case of Maranoa online regional community portal
Summers, Jane and Lawley, Meredith. 2003. "Can regional communities successfully participate in the smart state? The case of Maranoa online regional community portal." Queensland Review. 10 (1), pp. 123-139.
Experiential consumption behaviour in sport: a suggested methodology
Johnson Morgan, Melissa, Jocumsen, Graham and West, Kristy. 2004. "Experiential consumption behaviour in sport: a suggested methodology." ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.
Understanding the motivations of teenagers for sport related consumption
Kanoyangwa, Ranganai, Summers, Jane and Johnson Morgan, Melissa. 2004. "Understanding the motivations of teenagers for sport related consumption." Wiley, Jim and Thirkell, Peter (ed.) ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.
A cross national analysis of sport consumption
Summers, Jane and Johnson Morgan, Melissa. 2004. "A cross national analysis of sport consumption." Pitts, Brenda G. (ed.) Inaugural Annual Sport Marketing Association Conference: Sharing Best Practices in Sport Marketing (SMA 2003). Florida, United States 13 - 15 Nov 2003 Morgantown, WV. USA.
Sport consumption: exploring the duality of constructs in experiential research
Johnson Morgan, Melissa and Summers, Jane. 2004. "Sport consumption: exploring the duality of constructs in experiential research." Pitts, Brenda G. (ed.) Inaugural Annual Sport Marketing Association Conference: Sharing Best Practices in Sport Marketing (SMA 2003). Florida, United States 13 - 15 Nov 2003 Morgantown, W. Va..
Sports marketing in an economic quagmire
Fullerton, Sam and Johnson Morgan, Melissa. 2009. "Sports marketing in an economic quagmire." 7th Annual Sport Marketing Association Conference (SMA 2009). Cleveland, Ohio 28 - 30 Oct 2009 Memphis, TN, USA.
Communication skills handbook
Summers, Jane and Smith, Brett. 2010. Communication skills handbook. Brisbane, Australia. John Wiley & Sons.
Sports marketing
Johnson Morgan, Melissa and Summers, Jane. 2005. Sports marketing. South Melbourne, Australia. Thomson Nelson Australia Pty Ltd.
Mktg, 1st Asia Pacific ed.
Lamb, Charles, Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2009. Mktg, 1st Asia Pacific ed. South Melbourne, Australia. Cengage Learning Australia.
Essentials of marketing, 2nd ed.
Summers, Jane, Gardiner, Michael, Lamb, Charles W., Hair, Joseph F. and McDaniel, Carl. 2005. Essentials of marketing, 2nd ed. South Melbourne, Australia. Thomson Nelson Australia Pty Ltd.
Essentials of marketing
Summers, Jane, Gardiner, Michael, Lamb, Charles, Hair, Joseph F. and McDaniel, Carl. 2003. Essentials of marketing. Melbourne, Australia. Thomson Nelson Australia Pty Ltd.
Essentials of marketing, 3rd ed.
Summers, Jane, Gardiner, Michael, Lamb, Charles W., Hair, Joseph F. and McDaniel, Carl. 2009. Essentials of marketing, 3rd ed. South Melbourne, Australia. Cengage Learning Australia.
Consumer awareness of sponsorship - a FMCG context
Woodside, Frances M. and Summers, Jane. 2009. "Consumer awareness of sponsorship - a FMCG context." Luxton, Sandra (ed.) ANZMAC 2009: Sustainable Management and Marketing. Melbourne, Australia 30 Nov - 02 Dec 2009 Canning Bridge, Western Australia.
The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners
Johnson Morgan, Melissa, Summers, Jane and Sassenberg, Anne-Marie. 2008. "The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners." James, Jeffrey, Summers, Jane and Johnson Morgan, Melissa (ed.) 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008). Gold Coast, Australia 17 - 19 Jul 2008 Toowoomba, Australia.
The role of nostalgia in determining consumers' sport team identification
Volkov, Michael, Johnson Morgan, Melissa and Summers, Jane. 2008. "The role of nostalgia in determining consumers' sport team identification." James, Jeffrey, Summers, Jane and Johnson Morgan, Melissa (ed.) 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008). Gold Coast, Australia 17 - 19 Jul 2008 Toowoomba, Australia.
Determination of the financial return on marketing investment for sports events in Canada
Johnson Morgan, Melissa, Seaton, Sheilagh and Summers, Jane. 2008. "Determination of the financial return on marketing investment for sports events in Canada." James, Jeffrey, Summers, Jane and Johnson Morgan, Melissa (ed.) 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008). Gold Coast, Australia 17 - 19 Jul 2008 Toowoomba, Australia.
A contemporary snapshot of consumer attitudes to sport sponsorship in Australia
Fullerton, Sam, Johnson Morgan, Melissa and Garland, Ron. 2008. "A contemporary snapshot of consumer attitudes to sport sponsorship in Australia." James, Jeffrey, Summers, Jane and Johnson Morgan, Melissa (ed.) 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008). Gold Coast, Australia 17 - 19 Jul 2008 Toowoomba, Australia.
How do in-mall entertainment events impact on consumers' shopping mall behaviours? a model of special event entertainment
Sit, Jason, Johnson Morgan, Melissa and Woodside, Frances M.. 2008. "How do in-mall entertainment events impact on consumers' shopping mall behaviours? a model of special event entertainment." 2008 Global Marketing Conference: Marketing in the Dynamic Global World. Shanghai, China 20 - 23 Mar 2008 Gyeongnam, Republic of Korea.
Packaging exploitation in fast moving consumer goods:consumer processing of sponsorship messages
Woodside, Frances and Summers, Jane. 2008. "Packaging exploitation in fast moving consumer goods:consumer processing of sponsorship messages." 2008 Global Marketing Conference: Marketing in the Dynamic Global World. Shanghai, China 20 - 23 Mar 2008 Gyeongnam, Republic of Korea.
The effect of the category of sport team on the role of nostalgia in an individual supporter's psychological connection to that sport team
Volkov, Michael, Summers, Jane and Johnson Morgan, Melissa. 2008. "The effect of the category of sport team on the role of nostalgia in an individual supporter's psychological connection to that sport team." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.
I'm not playing anymore: developing a model of why consumers stop playing social sport
Powell, Brendan, Lawley, Meredith and Johnson Morgan, Melissa. 2008. "I'm not playing anymore: developing a model of why consumers stop playing social sport." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.
Roll up, roll up! The effect of social crowding on consumer enjoyment of special event entertainment
Sit, Jason and Johnson Morgan, Melissa. 2008. "Roll up, roll up! The effect of social crowding on consumer enjoyment of special event entertainment." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.
More than just the media: considering the role of public relations in the creation of sporting celebrity and the management of fan expectations
Summers, Jane and Johnson Morgan, Melissa. 2008. "More than just the media: considering the role of public relations in the creation of sporting celebrity and the management of fan expectations." Public Relations Review. 34 (2), pp. 176-182. https://doi.org/10.1016/j.pubrev.2008.03.014
An exploratory study of Australian agribusiness organisations and their selection of e-business models for conducting B2B e-commerce
Ng, Eric, Lawley, Meredith and Summers, Jane. 2004. "An exploratory study of Australian agribusiness organisations and their selection of e-business models for conducting B2B e-commerce." 2004 Inaugural Academy of World Business, Marketing and Management Development Conference: The Challenge of Inter-Disciplinary Perspectives & Globalization in the 21st Century . Gold Coast, Australia 13 - 16 Jul 2004 Perth, Australia.
Which B2B e-business model: the case of Australian agribusiness organisations
Ng, Eric, Lawley, Meredith and Summers, Jane. 2003. "Which B2B e-business model: the case of Australian agribusiness organisations." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.
Understanding consumer responses to special event entertainment (SEE) in shopping centres
Sit, Jason, Johnson Morgan, Melissa and Summers, Jane. 2006. "Understanding consumer responses to special event entertainment (SEE) in shopping centres." Yu, Chian Son and Wang, Chih Chien (ed.) 2006 International Conference on Business and Information (BAI 2006). Singapore 12 - 14 Jul 2006 Taiwan.
Sponsorship leveraging improves consumer attitudes and purchase intentions towards the sponsoring brand - but is it relevant for FMCG packaging?
Woodside, Frances M., Summers, Jane and Johnson Morgan, Melissa. 2007. "Sponsorship leveraging improves consumer attitudes and purchase intentions towards the sponsoring brand - but is it relevant for FMCG packaging?" Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.
Evoking the past: exploring nostalgia's relevance to sport consumption
McColl-Kennedy, Janet, Summers, Jane and Johnson Morgan, Melissa. 2001. "Evoking the past: exploring nostalgia's relevance to sport consumption." Tidwell, Paula M. and Muller, Thomas E. (ed.) Association for Consumer Research 2000 Asia Pacific Conference. Gold Coast, Australia 16 - 18 Mar 2000 Provo, UT. United States.
Consumer construction of sport consumption experiences through role play: a literature review
Volkov, Michael, Johnson Morgan, Melissa and Summers, Jane. 2007. "Consumer construction of sport consumption experiences through role play: a literature review." James, Jeffrey D. (ed.) 4th Annual Sport Marketing Association Conference: Sport Marketing Across the Spectrum: Research from Emerging, Developing and Established Sholars (SMA 2006). Denver, Colorado 04 - 06 Nov 2006 Morganstown, VA.
E-marketing strategy: an exploratory investigation into Chinese business use of the Internet
Johnson Morgan, Melissa, Lawley, Meredith and Spinks, Wendy. 2006. "E-marketing strategy: an exploratory investigation into Chinese business use of the Internet." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.
The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry
Woodside, Frances M., Summers, Jane and Johnson Morgan, Melissa. 2006. "The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.
The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region
Summers, Jane and Johnson Morgan, Melissa. 2006. "The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region." Asian Journal of Marketing (National University of Singapore). 12 (1), pp. 23-34.
The impact of structure on marketing success in Australian Rules Football clubs
Johnson Morgan, Melissa, Summers, Jane and West, Kristy. 2006. "The impact of structure on marketing success in Australian Rules Football clubs." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2005). Prague, Czech Republic 03 - 07 Aug 2005 Ypsilanti, Michigan, USA.
Sports consumption behaviour among generation Y in mainland China
Johnson Morgan, Melissa, Summers, Jane and Jocumsen, Graham. 2006. "Sports consumption behaviour among generation Y in mainland China." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2006). Munich, Germany 16 - 20 Aug 2006 Ypsilanti, Michigan, USA.
Sponsorship of fast moving consumer goods - does packaging endorsement contribute to brand attitude?
Woodside, Frances M., Summers, Jane and Johnson Morgan, Melissa. 2006. "Sponsorship of fast moving consumer goods - does packaging endorsement contribute to brand attitude?" Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2006). Munich, Germany 16 - 20 Aug 2006 Ypsilanti, Michigan, USA.
Factors influencing consumer intentions to purchase seasonally discounted athletic footware in Thailand
Summers, Jane, Lorterapong, Atasit and Johnson Morgan, Melissa. 2006. "Factors influencing consumer intentions to purchase seasonally discounted athletic footware in Thailand." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2006). Munich, Germany 16 - 20 Aug 2006 Ypsilanti, Michigan, USA.
Defining consumer responses to special event entertainment (SEE): key constructs and propositions
Sit, Jason, Johnson Morgan, Melissa and Summers, Jane. 2006. "Defining consumer responses to special event entertainment (SEE): key constructs and propositions." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.
Teenage motivations for sport related consumption in Australia
Summers, Jane, Johnson Morgan, Melissa and Kanoyangwa, Ranganai. 2007. "Teenage motivations for sport related consumption in Australia." Pitts, Brenda G. (ed.) 3rd Annual Sport Marketing Association Conference: Sport Marketing in the New Millennium (SMA 2005). Tempe, Arizona 10 - 12 Nov 2005 Morgantown, WV. United States.