Discovering small business strategic marketing decision making behaviour

Paper


Gardiner, Michael and Jocumsen, Graham. 2002. "Discovering small business strategic marketing decision making behaviour." ANZMAC 2002. Melbourne, Australia 02 - 04 Dec 2002 Melbourne, Australia.
Paper/Presentation Title

Discovering small business strategic marketing decision making behaviour

Presentation TypePaper
AuthorsGardiner, Michael (Author) and Jocumsen, Graham (Author)
Number of Pages6
Year2002
Place of PublicationMelbourne, Australia
ISBN0730025624
Web Address (URL) of Paperhttp://pandora.nla.gov.au/pan/25410/20040914-0000/130.195.95.71_8081/WWW/ANZMAC2002/index.htm
Conference/EventANZMAC 2002
Event Details
ANZMAC 2002
Parent
ANZMAC Conference
Event Date
02 to end of 04 Dec 2002
Event Location
Melbourne, Australia
Abstract

The current knowledge about how small businesses make their strategic marketing decisions is inadequate to assist interventionists and advisors to the sector to gain improved acceptance of changes which may produce better strategic marketing decision outcomes. This paper further contributes to our understanding of strategic decision-making practice in small businesses by conducting a survey of small businesses using a structured questionnaire based upon an established research framework.

ANZSRC Field of Research 2020350605. Marketing management (incl. strategy and customer relations)
Byline AffiliationsDepartment of Marketing and Tourism
Faculty of Business
Institution of OriginUniversity of Southern Queensland
Permalink -

https://research.usq.edu.au/item/q0w17/discovering-small-business-strategic-marketing-decision-making-behaviour

Download files


Published Version
2002_ANZMAC_Gardiner.pdf
File access level: Anyone

  • 588
    total views
  • 65
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

Integration of blockchains with management information systems
Chan, Ka Ching, Zhou, Xujuan, Gururajan, Raj, Zhou, Xiong, Ally, Mustafa and Gardiner, Michael. 2020. "Integration of blockchains with management information systems." Tamba, Tua A. (ed.) 2019 International Conference on Mechatronics, Robotics and Systems Engineering (MoRSE 2019). Bali, Indonesia 04 - 06 Dec 2019 https://doi.org/10.1109/MoRSE48060.2019.8998694
How well are Australian business graduates prepared for the workplace?
McClymont, Hoda, Volkov, Michael, Behjat, Nura and Gardiner, Michael. 2006. "How well are Australian business graduates prepared for the workplace?" Ogunmokun, Gabriel and Gabbay, Rony (ed.) AWBMAMD 2006: Academy of World Business, Marketing and Management Development Conference. Paris, France 10 - 13 Jul 2006 Paris, France.
Critical success factors for regional community portals: a preliminary model
Lawley, Meredith, Summers, Jane, Koronios, Andy and Gardiner, Michael. 2001. "Critical success factors for regional community portals: a preliminary model." Chetty, Sylvie and Collins, Brett (ed.) ANZMAC 2001: Bridging Marketing Theory and Practice. Auckland, New Zealand 01 - 05 Dec 2001 Auckland, New Zealand.
Teaching marketing research: preaching what we practice
Lawley, Meredith and Gardiner, Michael. 1999. "Teaching marketing research: preaching what we practice." Cadeaux, Jack and Uncles, Mark (ed.) ANZMAC 1999: Marketing in the Third Millennium. Sydney, Australia 28 Nov - 01 Dec 1999 Sydney.
The potential impact of digital currencies on the Australian economy
Ally, Mustafa, Gardiner, Michael and Lane, Michael. 2015. "The potential impact of digital currencies on the Australian economy." 26th Australasian Conference on Information Systems (ACIS 2015). Adelaide, Australia 30 Nov - 04 Dec 2015 Australia.
The old, the new and the complicated: a trilogy of marketing relationships
Healy, Marilyn, Hastings, Kathleen, Brown, Les and Gardiner, Michael. 2001. "The old, the new and the complicated: a trilogy of marketing relationships." European Journal of Marketing. 35 (1/2), pp. 182-193. https://doi.org/10.1108/03090560110363418
The impact of multiple representations of content using multimedia on learning outcomes
Birch, Dawn, Sankey, Michael and Gardiner, Michael. 2010. "The impact of multiple representations of content using multimedia on learning outcomes." International Journal of Instructional Technology and Distance Learning. 7 (4), pp. 3-19.
MKTG2: 2nd Asia-Pacific edition
Lamb, Charles W., Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2013. MKTG2: 2nd Asia-Pacific edition. Melbourne, Australia. Cengage Learning Australia.
How to implement marketing strategies using database approaches
McClymont, Hoda and Jocumsen, Graham. 2003. "How to implement marketing strategies using database approaches." Journal of Database Marketing and Customer Strategy Management. 11 (2), pp. 135-148. https://doi.org/10.1057/palgrave.dbm.3240214
Application and device characteristics as drivers for smart mobile device adoption and productivity
Ally, Mustafa and Gardiner, Michael. 2012. "Application and device characteristics as drivers for smart mobile device adoption and productivity." International Journal of Organisational Behaviour. 17 (4), pp. 35-47.
The moderating influence of device characteristics and usage on user acceptance of smart mobile devices
Ally, Mustafa and Gardiner, Michael. 2012. "The moderating influence of device characteristics and usage on user acceptance of smart mobile devices." Lamp, John (ed.) 23rd Australasian Conference on Information Systems (ACIS 2012). Geelong, Australia 03 - 05 Dec 2012 Geelong, Australia.
The impact of multiple representations of content using multimedia on learning outcomes across learning styles and modal preferences
Sankey, M. D., Birch, D. and Gardiner, M. W.. 2011. "The impact of multiple representations of content using multimedia on learning outcomes across learning styles and modal preferences." International Journal of Education and Development Using Information and Communication Technology. 7 (3), pp. 18-35.
(MiMDs): giving the mobile phone the finger
Ally, Mustafa and Gardiner, Michael. 2011. "(MiMDs): giving the mobile phone the finger." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.
Sustainable education in the western corridor: the research roadmap ahead
Rose, Denis, Ally, Mustafa, Cassidy, Frances, Gardiner, Michael and Hume, Margee. 2011. "Sustainable education in the western corridor: the research roadmap ahead." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.
Employer (dis)satisfaction with Australian marketing graduates: the development of a research framework
McClymont, Hoda, Volkov, Michael, Gardiner, Michael, Behjat, Nura and Geoghegan, Noel. 2005. "Employer (dis)satisfaction with Australian marketing graduates: the development of a research framework." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Developing a local government marketing model
Gardiner, Michael. 2009. "Developing a local government marketing model." Luxton, Sandra (ed.) 23rd Australian and New Zealand Marketing Academy Conference (ANZMAC 2009). Melbourne, Australia 30 Nov - 02 Dec 2009 Canning Bridge, Western Australia.
The management consulting profession in Queensland: some issues and perspectives
Millett, Bruce, Jocumsen, Graham, Lennon, Alexia, Neylan, Mark and Pedersen, Cec. 1996. "The management consulting profession in Queensland: some issues and perspectives." Browne, Michael (ed.) 10th Australian and New Zealand Academy of Management Conference (ANZAM 1996). Wollongong, Australia 04 - 07 Dec 1996 Woolongong, Australia.
Students' perceptions of technology-based marketing courses
Birch, Dawn and Gardiner, Michael. 2005. "Students' perceptions of technology-based marketing courses." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Engaging students through multimodal learning environments: the journey continues
Sankey, Michael, Birch, Dawn and Gardiner, Michael. 2010. "Engaging students through multimodal learning environments: the journey continues." Steel, Caroline, Keppell, Michael, Gerbic, Philippa and Housego, Simon (ed.) 27th Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education (ASCILITE 2010). Sydney, Australia 05 - 08 Dec 2010 Brisbane, Australia.
Making the twain meet: applying marketing principles to local government activities
Gardiner, Michael and Brown, Les. 1999. "Making the twain meet: applying marketing principles to local government activities." Cadeaux, Jack and Uncles, Mark (ed.) ANZMAC 1999: Marketing in the Third Millennium. Sydney, Australia 28 Nov - 01 Dec 1999 Sydney, Australia.
Adopting educational technology to enhance the marketing curriculum: is it worth the effort?
Birch, Dawn, Sankey, Michael and Gardiner, Michael. 2010. "Adopting educational technology to enhance the marketing curriculum: is it worth the effort?" Ballantine, Paul and Finsterwalder, Jorg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Christchurch, New Zealand.
A case study approach to investigate academic perspective on knowledge and knowledge transfer issues
Gururajan, Vijaya and Gardiner, Michael. 2004. "A case study approach to investigate academic perspective on knowledge and knowledge transfer issues." 1st International Conference on Qualitative Research in IT & IT in Qualitative Research (QualIT 2004). Queensland, Australia 24 - 26 Nov 2004 Australia.
How do small business managers make strategic marketing decisions?: A model of process
Jocumsen, Graham. 2004. "How do small business managers make strategic marketing decisions?: A model of process ." European Journal of Marketing. 38 (5/6), pp. 659-674. https://doi.org/10.1108/03090560410529277
Experiential consumption behaviour in sport: a suggested methodology
Johnson Morgan, Melissa, Jocumsen, Graham and West, Kristy. 2004. "Experiential consumption behaviour in sport: a suggested methodology." ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.
Assessing viability for starting business
Teoh, Wai Sue and Gardiner, Michael W.. 2007. "Assessing viability for starting business." Albion, Majella J. and Collins, Pauline (ed.) 2007 International Women's Conference: Education, Employment and Everything... theTriple Layers of a Woman's Life. Toowoomba, Australia 26 - 29 Sep 2007 Toowoomba, Australia.
Mktg, 1st Asia Pacific ed.
Lamb, Charles, Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2009. Mktg, 1st Asia Pacific ed. South Melbourne, Australia. Cengage Learning Australia.
Essentials of marketing, 2nd ed.
Summers, Jane, Gardiner, Michael, Lamb, Charles W., Hair, Joseph F. and McDaniel, Carl. 2005. Essentials of marketing, 2nd ed. South Melbourne, Australia. Thomson Nelson Australia Pty Ltd.
Essentials of marketing
Summers, Jane, Gardiner, Michael, Lamb, Charles, Hair, Joseph F. and McDaniel, Carl. 2003. Essentials of marketing. Melbourne, Australia. Thomson Nelson Australia Pty Ltd.
Essentials of marketing, 3rd ed.
Summers, Jane, Gardiner, Michael, Lamb, Charles W., Hair, Joseph F. and McDaniel, Carl. 2009. Essentials of marketing, 3rd ed. South Melbourne, Australia. Cengage Learning Australia.
Sports consumption behaviour among generation Y in mainland China
Johnson Morgan, Melissa, Summers, Jane and Jocumsen, Graham. 2008. "Sports consumption behaviour among generation Y in mainland China." Ghose, Amitabha (ed.) Dynamics of sports marketing. Hyderabad, India. Icfai University Press. pp. 118-127
Sports consumption behaviour among generation Y in mainland China
Johnson Morgan, Melissa, Summers, Jane and Jocumsen, Graham. 2006. "Sports consumption behaviour among generation Y in mainland China." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2006). Munich, Germany 16 - 20 Aug 2006 Ypsilanti, Michigan, USA.
Local government marketing model
Gardiner, Michael. 2005. Local government marketing model. Masters Thesis Master of Business (Research). University of Southern Queensland.