Developing a local government marketing model

Paper

Gardiner, Michael. 2009. "Developing a local government marketing model." Luxton, Sandra (ed.) 23rd Australian and New Zealand Marketing Academy Conference (ANZMAC 2009). Melbourne, Australia 30 Nov - 02 Dec 2009 Canning Bridge, Western Australia.

Authors
Paper/Presentation Title	Developing a local government marketing model
Presentation Type	Paper
Author	Gardiner, Michael
Editors	Luxton, Sandra
Journal or Proceedings Title	Proceedings of the 23rd Australian and New Zealand Marketing Academy Conference (ANZMAC 2009)
ERA Conference ID	76596
Number of Pages	10
Year	2009
Place of Publication	Canning Bridge, Western Australia
ISBN	1863081607
Web Address (URL) of Paper	http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-707.pdf
Conference/Event	23rd Australian and New Zealand Marketing Academy Conference (ANZMAC 2009)
	ANZMAC Conference
Event Details	ANZMAC Conference Australian and New Zealand Marketing Academy Conference Rank C C C C
Event Details	23rd Australian and New Zealand Marketing Academy Conference (ANZMAC 2009) Parent ANZMAC Conference Event Date 30 Nov 2009 to end of 02 Dec 2009 Event Location Melbourne, Australia
Abstract	A local government marketing model is apparent in that local government management operates in an environment where the public is increasingly seeking accountability and perceived value from their representatives and the organisation. Most marketing literature recognises this need but fails to provide a holistic approach and instead tends to offer piecemeal applications. This paper develops a local government marketing model based on five themes developed institutively, refined with secondary data and literature and complemented by case analysis of three local governments.
Keywords	rates; Australia; local government spending; transparency
ANZSRC Field of Research 2020	350199. Accounting, auditing and accountability not elsewhere classified
	350604. Marketing communications
	440708. Public administration
Public Notes	File reproduced in accordance with the copyright policy of the publisher/author.
Byline Affiliations	School of Management and Marketing

Permalink -

https://research.usq.edu.au/item/9z744/developing-a-local-government-marketing-model

Download files

Submitted Version

	ANZMAC_2009_-_developing_a_local_government_marketing_model.doc
File access level: Anyone

817
total views
111
total downloads
3
views this month
1
downloads this month

Export as

Related outputs

Integration of blockchains with management information systems

Chan, Ka Ching, Zhou, Xujuan, Gururajan, Raj, Zhou, Xiong, Ally, Mustafa and Gardiner, Michael. 2020. "Integration of blockchains with management information systems." Tamba, Tua A. (ed.) 2019 International Conference on Mechatronics, Robotics and Systems Engineering (MoRSE 2019). Bali, Indonesia 04 - 06 Dec 2019 https://doi.org/10.1109/MoRSE48060.2019.8998694

How well are Australian business graduates prepared for the workplace?

McClymont, Hoda, Volkov, Michael, Behjat, Nura and Gardiner, Michael. 2006. "How well are Australian business graduates prepared for the workplace?" Ogunmokun, Gabriel and Gabbay, Rony (ed.) AWBMAMD 2006: Academy of World Business, Marketing and Management Development Conference. Paris, France 10 - 13 Jul 2006 Paris, France.

Discovering small business strategic marketing decision making behaviour

Gardiner, Michael and Jocumsen, Graham. 2002. "Discovering small business strategic marketing decision making behaviour." ANZMAC 2002. Melbourne, Australia 02 - 04 Dec 2002 Melbourne, Australia.

Critical success factors for regional community portals: a preliminary model

Lawley, Meredith, Summers, Jane, Koronios, Andy and Gardiner, Michael. 2001. "Critical success factors for regional community portals: a preliminary model." Chetty, Sylvie and Collins, Brett (ed.) ANZMAC 2001: Bridging Marketing Theory and Practice. Auckland, New Zealand 01 - 05 Dec 2001 Auckland, New Zealand.

Teaching marketing research: preaching what we practice

Lawley, Meredith and Gardiner, Michael. 1999. "Teaching marketing research: preaching what we practice." Cadeaux, Jack and Uncles, Mark (ed.) ANZMAC 1999: Marketing in the Third Millennium. Sydney, Australia 28 Nov - 01 Dec 1999 Sydney.

The potential impact of digital currencies on the Australian economy

Ally, Mustafa, Gardiner, Michael and Lane, Michael. 2015. "The potential impact of digital currencies on the Australian economy." 26th Australasian Conference on Information Systems (ACIS 2015). Adelaide, Australia 30 Nov - 04 Dec 2015 Australia.

The old, the new and the complicated: a trilogy of marketing relationships

Healy, Marilyn, Hastings, Kathleen, Brown, Les and Gardiner, Michael. 2001. "The old, the new and the complicated: a trilogy of marketing relationships." European Journal of Marketing. 35 (1/2), pp. 182-193. https://doi.org/10.1108/03090560110363418

The impact of multiple representations of content using multimedia on learning outcomes

Birch, Dawn, Sankey, Michael and Gardiner, Michael. 2010. "The impact of multiple representations of content using multimedia on learning outcomes." International Journal of Instructional Technology and Distance Learning. 7 (4), pp. 3-19.

MKTG2: 2nd Asia-Pacific edition

Lamb, Charles W., Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2013. MKTG2: 2nd Asia-Pacific edition. Melbourne, Australia. Cengage Learning Australia.

Application and device characteristics as drivers for smart mobile device adoption and productivity

Ally, Mustafa and Gardiner, Michael. 2012. "Application and device characteristics as drivers for smart mobile device adoption and productivity." International Journal of Organisational Behaviour. 17 (4), pp. 35-47.

The moderating influence of device characteristics and usage on user acceptance of smart mobile devices

Ally, Mustafa and Gardiner, Michael. 2012. "The moderating influence of device characteristics and usage on user acceptance of smart mobile devices." Lamp, John (ed.) 23rd Australasian Conference on Information Systems (ACIS 2012). Geelong, Australia 03 - 05 Dec 2012 Geelong, Australia.

The impact of multiple representations of content using multimedia on learning outcomes across learning styles and modal preferences

Sankey, M. D., Birch, D. and Gardiner, M. W.. 2011. "The impact of multiple representations of content using multimedia on learning outcomes across learning styles and modal preferences." International Journal of Education and Development Using Information and Communication Technology. 7 (3), pp. 18-35.

(MiMDs): giving the mobile phone the finger

Ally, Mustafa and Gardiner, Michael. 2011. "(MiMDs): giving the mobile phone the finger." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.

Sustainable education in the western corridor: the research roadmap ahead

Rose, Denis, Ally, Mustafa, Cassidy, Frances, Gardiner, Michael and Hume, Margee. 2011. "Sustainable education in the western corridor: the research roadmap ahead." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.

Employer (dis)satisfaction with Australian marketing graduates: the development of a research framework

McClymont, Hoda, Volkov, Michael, Gardiner, Michael, Behjat, Nura and Geoghegan, Noel. 2005. "Employer (dis)satisfaction with Australian marketing graduates: the development of a research framework." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.

Students' perceptions of technology-based marketing courses

Birch, Dawn and Gardiner, Michael. 2005. "Students' perceptions of technology-based marketing courses." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.

Engaging students through multimodal learning environments: the journey continues

Sankey, Michael, Birch, Dawn and Gardiner, Michael. 2010. "Engaging students through multimodal learning environments: the journey continues." Steel, Caroline, Keppell, Michael, Gerbic, Philippa and Housego, Simon (ed.) 27th Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education (ASCILITE 2010). Sydney, Australia 05 - 08 Dec 2010 Brisbane, Australia.

Making the twain meet: applying marketing principles to local government activities

Gardiner, Michael and Brown, Les. 1999. "Making the twain meet: applying marketing principles to local government activities." Cadeaux, Jack and Uncles, Mark (ed.) ANZMAC 1999: Marketing in the Third Millennium. Sydney, Australia 28 Nov - 01 Dec 1999 Sydney, Australia.

Adopting educational technology to enhance the marketing curriculum: is it worth the effort?

Birch, Dawn, Sankey, Michael and Gardiner, Michael. 2010. "Adopting educational technology to enhance the marketing curriculum: is it worth the effort?" Ballantine, Paul and Finsterwalder, Jorg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Christchurch, New Zealand.

A case study approach to investigate academic perspective on knowledge and knowledge transfer issues

Gururajan, Vijaya and Gardiner, Michael. 2004. "A case study approach to investigate academic perspective on knowledge and knowledge transfer issues." 1st International Conference on Qualitative Research in IT & IT in Qualitative Research (QualIT 2004). Queensland, Australia 24 - 26 Nov 2004 Australia.

Assessing viability for starting business

Teoh, Wai Sue and Gardiner, Michael W.. 2007. "Assessing viability for starting business." Albion, Majella J. and Collins, Pauline (ed.) 2007 International Women's Conference: Education, Employment and Everything... theTriple Layers of a Woman's Life. Toowoomba, Australia 26 - 29 Sep 2007 Toowoomba, Australia.