Adopting educational technology to enhance the marketing curriculum: is it worth the effort?

Paper

Birch, Dawn, Sankey, Michael and Gardiner, Michael. 2010. "Adopting educational technology to enhance the marketing curriculum: is it worth the effort?" Ballantine, Paul and Finsterwalder, Jorg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Christchurch, New Zealand.

Paper/Presentation Title	Adopting educational technology to enhance the marketing curriculum: is it worth the effort?
Presentation Type	Paper
Authors	Birch, Dawn (Author), Sankey, Michael (Author) and Gardiner, Michael (Author)
Editors	Ballantine, Paul and Finsterwalder, Jorg
Journal or Proceedings Title	Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference (ANZMAC 2010)
ERA Conference ID	76596
Number of Pages	8
Year	2010
Place of Publication	Christchurch, New Zealand
ISBN	9780473178208
Web Address (URL) of Paper	http://anzmac2010.org/proceedings/pdf/anzmac10Final00029.pdf
Conference/Event	ANZMAC 2010: Doing More With Less
	ANZMAC Conference
Event Details	ANZMAC Conference Australian and New Zealand Marketing Academy Conference Rank C C C C C C C
Event Details	ANZMAC 2010: Doing More With Less Parent ANZMAC Conference Event Date 29 Nov 2010 to end of 01 Dec 2010 Event Location Christchurch, New Zealand
Abstract	A key driver for adopting educational technologies is the desire to enhance the curriculum and improve learning outcomes. Providing multiple representations of key content areas using multimedia (text, visual, aural, interactive) is purported to cater more effectively for different learning styles. However, the learning styles 'meshing' hypothesis, which proposes that delivering content in modes that match students' learning styles will lead to improved learning outcomes, has recently been challenged. This paper presents the findings of an experiment which measured the impact of multiple representations of content on learning outcomes. While multiple representations of content did not lead to actual improvements in learning performance, students reported favourably on multimodal learning elements, in terms of improved engagement, comprehension and retention of content.
Keywords	educational technology; multiple representations; multimodal; learning styles
ANZSRC Field of Research 2020	390405. Educational technology and computing
	390103. Economics, business and management curriculum and pedagogy
	390409. Learning sciences
Public Notes	File reproduced in accordance with the copyright policy of the publisher/author.
Byline Affiliations	University of the Sunshine Coast
	Learning and Teaching Support Unit
	School of Management and Marketing

Permalink -

https://research.usq.edu.au/item/q03z7/adopting-educational-technology-to-enhance-the-marketing-curriculum-is-it-worth-the-effort

Download files

Published Version

	Birch_Sankey_Gardiner_ANZMAC_2010_PV.pdf
File access level: Anyone

Export as

Related outputs

Integration of blockchains with management information systems

Chan, Ka Ching, Zhou, Xujuan, Gururajan, Raj, Zhou, Xiong, Ally, Mustafa and Gardiner, Michael. 2020. "Integration of blockchains with management information systems." Tamba, Tua A. (ed.) 2019 International Conference on Mechatronics, Robotics and Systems Engineering (MoRSE 2019). Bali, Indonesia 04 - 06 Dec 2019 https://doi.org/10.1109/MoRSE48060.2019.8998694

Longer-term benefits for those benchmarking technology enhanced learning: Facilitating excellence slowly but surely

Sankey, Michael and Padro, Fernando F.. 2018. "Longer-term benefits for those benchmarking technology enhanced learning: Facilitating excellence slowly but surely ." Innovation, Excellence, Diversity: Third Annual TEQSA Conference (2018). Melbourne, Australia 28 - 30 Nov 2018

Benchmarking as an instrument for continuous improvement in a regulated higher education quality assurance environment

Padro, Fernando F. and Sankey, Michael. 2018. "Benchmarking as an instrument for continuous improvement in a regulated higher education quality assurance environment." Krishnan, Archana (ed.) Cases on quality initiatives for organizational longevity. Hershey, PA, USA. IGI Global. pp. 35-73

Benchmarking for technology enhanced learning: taking the next step in the journey

Sankey, Michael. 2014. "Benchmarking for technology enhanced learning: taking the next step in the journey." Hegarty, Bronwyn, McDonald, Jenny and Loke, Swee-Kin (ed.) 31st Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education (ASCILITE 2014). Dunedin, New Zealand 23 - 26 Nov 2014 Sydney, Australia.

How well are Australian business graduates prepared for the workplace?

McClymont, Hoda, Volkov, Michael, Behjat, Nura and Gardiner, Michael. 2006. "How well are Australian business graduates prepared for the workplace?" Ogunmokun, Gabriel and Gabbay, Rony (ed.) AWBMAMD 2006: Academy of World Business, Marketing and Management Development Conference. Paris, France 10 - 13 Jul 2006 Paris, France.

Discovering small business strategic marketing decision making behaviour

Gardiner, Michael and Jocumsen, Graham. 2002. "Discovering small business strategic marketing decision making behaviour." ANZMAC 2002. Melbourne, Australia 02 - 04 Dec 2002 Melbourne, Australia.

Critical success factors for regional community portals: a preliminary model

Lawley, Meredith, Summers, Jane, Koronios, Andy and Gardiner, Michael. 2001. "Critical success factors for regional community portals: a preliminary model." Chetty, Sylvie and Collins, Brett (ed.) ANZMAC 2001: Bridging Marketing Theory and Practice. Auckland, New Zealand 01 - 05 Dec 2001 Auckland, New Zealand.

Teaching marketing research: preaching what we practice

Lawley, Meredith and Gardiner, Michael. 1999. "Teaching marketing research: preaching what we practice." Cadeaux, Jack and Uncles, Mark (ed.) ANZMAC 1999: Marketing in the Third Millennium. Sydney, Australia 28 Nov - 01 Dec 1999 Sydney.

The potential impact of digital currencies on the Australian economy

Ally, Mustafa, Gardiner, Michael and Lane, Michael. 2015. "The potential impact of digital currencies on the Australian economy." 26th Australasian Conference on Information Systems (ACIS 2015). Adelaide, Australia 30 Nov - 04 Dec 2015 Australia.

Do the ACODE benchmarks still cut the mustard or is eLearning maturity just a dream? There is light at the end of the tunnel

Sankey, Michael, Brown, Mark and Uys, Philip. 2011. "Do the ACODE benchmarks still cut the mustard or is eLearning maturity just a dream? There is light at the end of the tunnel." Williams, Gary, Statham, Peta, Brown, Noel and Cleland, B. (ed.) 28th Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education (ASCILITE 2011). Hobart, Australia 04 - 07 Dec 2011 Australia.

Evidencing the development of distributed leadership capacity in the quality management of online learning environments (OLEs) in Australian higher education

Holt, Dale, Palmer, Stuart, Munro, Judy, Quealy, James, Solomonides, Ian, Gosper, Maree, Hicks, Margaret, Sankey, Michael, Louka, Amgad and Hollenbeck, Robert. 2011. "Evidencing the development of distributed leadership capacity in the quality management of online learning environments (OLEs) in Australian higher education." Williams, Gary, Statham, Peta, Brown, Noel and Cleland, B. (ed.) 28th Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education (ASCILITE 2011). Hobart, Australia 04 - 07 Dec 2011 Australia.

From rags to riches: democratisation of the photographic art

Sankey, Michael D.. 2014. "From rags to riches: democratisation of the photographic art." Garnons-Williams, Victoria (ed.) Queensland Festival of Photography 5 Conference (QFP 2014): Photography and Fictions: Locating Dynamics of Practice. Brisbane, Australia 23 - 25 Apr 2014 Brisbane, Australia.

Reboot your course – from Beta to better

Lynch, Zoe and Sankey, Michael. 2016. "Reboot your course – from Beta to better." Dyson, Laurel Evelyn, Ng, Wan and Fergusson, Jennifer (ed.) 15th World Conference on Mobile and Contextual Learning (mLearn 2016). Sydney, Australia 24 - 26 Oct 2016 Sydney, Australia.

Student experiences and expectations of technology

Sankey, Michael D.. 2013. "Student experiences and expectations of technology." Carter, H. and Betts, P. (ed.) 30th Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education (ASCILITE 2013). Sydney, Australia 01 - 04 Dec 2013 Sydney, Australia.

ACODE benchmarking: plotting a bright future

Sankey, Michael D., Carter, Helen, Marshall, Stephen, Suddaby, Gordon and Phillips, Rob. 2013. "ACODE benchmarking: plotting a bright future." Carter, Helen, Gosper, Maree and Hedberg, John (ed.) 30th Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education (ASCILITE 2013). Sydney, Australia 01 - 04 Dec 2013 Sydney, Australia.

The old, the new and the complicated: a trilogy of marketing relationships

Healy, Marilyn, Hastings, Kathleen, Brown, Les and Gardiner, Michael. 2001. "The old, the new and the complicated: a trilogy of marketing relationships." European Journal of Marketing. 35 (1/2), pp. 182-193. https://doi.org/10.1108/03090560110363418

ACODE Benchmarks for technology enhanced learning (TEL): findings from a 24 university benchmarking exercise regarding the benchmarks’ fitness for purpose

Sankey, Michael and Padro, Fernando. 2016. "ACODE Benchmarks for technology enhanced learning (TEL): findings from a 24 university benchmarking exercise regarding the benchmarks’ fitness for purpose." International Journal of Quality and Service Sciences. 8 (3), pp. 345-362. https://doi.org/10.1108/IJQSS-04-2016-0033

Benchmarking for technology enhanced learning: longer term benefits

Sankey, Michael. 2015. "Benchmarking for technology enhanced learning: longer term benefits." Reiners, T., Von Konsky, B. R., Gibson, D., Chang, V., Irving, L. and Clarke, K. (ed.) 32nd Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education (ASCILITE 2015) . Perth, Australia 29 Nov - 02 Dec 2015 Perth, Australia.

Designing for relatedness: learning design at the virtual cultural interface

Reedy, Alison and Sankey, Michael. 2015. "Designing for relatedness: learning design at the virtual cultural interface." Reiners, T., Von Konsky, B. R., Gibson, D., Chang, V., Irving, L. and Clarke, K. (ed.) 32nd Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education (ASCILITE 2015) . Perth, Australia 29 Nov - 02 Dec 2015 Perth, Western Australia.

ACODE benchmarks for Technology Enhanced Learning (TEL): findings from a 24 university benchmarking exercise regarding the benchmarks' fitness for purpose and capacity to generate useful quality assurance information

Sankey, Michael and Padro, Fernando. 2015. "ACODE benchmarks for Technology Enhanced Learning (TEL): findings from a 24 university benchmarking exercise regarding the benchmarks' fitness for purpose and capacity to generate useful quality assurance information." International Network for Quality Assurance Agencies in Higher Education Biennial Conference (INQAAHE 2015): Changing Landscape of higher Education: New Demands on Quality Assurance. Chicago, United States 30 Mar - 03 Apr 2015 Barcelona, Spain.

ACODE benchmarks for Technology Enhanced Learning (TEL): findings from a 24 university benchmarking exercise regarding the benchmarks’ fitness for purpose and capacity to generate useful quality assurance information

Sankey, Michael and Padro, Fernando F.. 2015. "ACODE benchmarks for Technology Enhanced Learning (TEL): findings from a 24 university benchmarking exercise regarding the benchmarks’ fitness for purpose and capacity to generate useful quality assurance information." Dahlgaard-Park, Su Mi and Dahlgaard, Jens J. (ed.) 18th International Conference on Quality Management and Organisational Development (QMOD 2015) and International Conference Quality and Service Sciences (ICQSS 2015). Seoul, Republic of Korea 12 - 14 Oct 2015 Sweden.

Benchmarks for technology enhanced learning

Sankey, Michael, Carter, Helen, Marshall, Stephen, Obexer, Regina, Russell, Carol and Lawson, Romy. 2014. Benchmarks for technology enhanced learning. Australasian Council on Online Distance and e-Learning (ACODE).

The application of technology enhanced learning to enhance the student learning journey

Sankey, Michael. 2014. "The application of technology enhanced learning to enhance the student learning journey." The Institute for Open and Distance Learning (IODL 2014) Occasional Lecture. Pretoria, South Africa 16 Sep 2014 Pretoria, South Africa.

Flipped university classrooms: using technology to enable sound pedagogy

Sankey, Michael and Hunt, Lynne. 2014. "Flipped university classrooms: using technology to enable sound pedagogy." Journal of Cases on Information Technology. 16 (2), pp. 26-38. https://doi.org/10.4018/jcit.2014040103

Framing and enhancing distributed leadership in the quality management of online learning environments in higher education

Holt, Dale, Palmer, Stuart, Gosper, Maree, Sankey, Michael and Allan, Garry. 2014. "Framing and enhancing distributed leadership in the quality management of online learning environments in higher education." Distance Education. 35 (3), pp. 382-399. https://doi.org/10.1080/01587919.2015.955261

The impact of multiple representations of content using multimedia on learning outcomes

Birch, Dawn, Sankey, Michael and Gardiner, Michael. 2010. "The impact of multiple representations of content using multimedia on learning outcomes." International Journal of Instructional Technology and Distance Learning. 7 (4), pp. 3-19.

Benchmarks for technology enhanced learning: report on the refresh project 2014 and Inter-Institutional Benchmarking Summit

Sankey, Michael. 2014. Benchmarks for technology enhanced learning: report on the refresh project 2014 and Inter-Institutional Benchmarking Summit . Canberra, Australia. Australasian Council on Online Distance and e-Learning (ACODE).

Findings from the USQ students' experiences and expectations of technologies survey 2012

Sankey, Michael, Tynan, Belinda and McKeon, Christine. 2013. Findings from the USQ students' experiences and expectations of technologies survey 2012. Toowoomba, Australia. University of Southern Queensland.

Quality management of online learning environments: an evidence-based approach to implementing the 6EOLE quality management framework

Holt, Dale, Palmer, Stuart, Munro, Judy, Louka, Amgad, Allan, Garry, Hollenbeck, Robert, Solomonides, Ian, Gosper, Maree, Sankey, Michael, Hicks, Margaret and Quealy, James. 2014. Quality management of online learning environments: an evidence-based approach to implementing the 6EOLE quality management framework. Sydney, Australia. Australian Government Office for Learning and Teaching.

Quality management of online learning environments: a condensed guide to building distributed leadership for the quality management of online learning environments

Holt, Dale, Palmer, Stuart, Munro, Judy, Louka, Amgad, Allan, Garry, Hollenbeck, Robert, Solomonides, Ian, Gosper, Maree, Sankey, Michael, Hicks, Margaret and Quealy, James. 2014. Quality management of online learning environments: a condensed guide to building distributed leadership for the quality management of online learning environments. Sydney, Australia. Australian Government Office for Learning and Teaching.

Quality management of online learning environments. Final report

Holt, Dale, Palmer, Stuart, Munro, Judy, Louka, Amgad, Allan, Garry, Hollenbeck, Robert, Solomonides, Ian, Gosper, Maree, Sankey, Michael and Hicks, Margaret. 2014. Quality management of online learning environments. Final report. Sydney, Australia. Australian Government Office for Learning and Teaching.

Using technology to enable flipped classrooms whilst sustaining sound pedagogy

Sankey, Michael D. and Hunt, Lynne. 2013. "Using technology to enable flipped classrooms whilst sustaining sound pedagogy." Carter, Helen, Gosper, Maree and Hedberg, John (ed.) 30th Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education (ASCILITE 2013). Sydney, Australia 01 - 04 Dec 2013 Sydney, Australia.

Aligning your ducks for the student learning journey: stories from the pond of distance ed

Sankey, Michael D.. 2012. "Aligning your ducks for the student learning journey: stories from the pond of distance ed." Resta, Paul and Rose, Raymond (ed.) 23rd International Conference of the Society for Information Technology and Teacher Education (SITE 2012). Austin, United States 05 - 09 Mar 2012 Chesapeake, VA. United States.

Exploring distributed leadership for the quality management of online learning environments

Palmer, Stuart, Holt, Dale, Gosper, Maree, Sankey, Michael and Allan, Garry. 2013. "Exploring distributed leadership for the quality management of online learning environments." European Journal of Open, Distance and E-Learning. 16 (2), pp. 61-75.

Using distributed learning as a measure to capture additional data on the quality of technology enhanced learning (TEL)

Sankey, Michael. and Padro, Fernando F.. 2013. "Using distributed learning as a measure to capture additional data on the quality of technology enhanced learning (TEL)." International Network for Quality Assurance Agencies in Higher Education Biennial Conference (INQAAHE 2013): Managing Diversity: Sustainable Quality Assurance Processes. Taipei, Taiwan 08 - 12 Apr 2013 Taipei, Taiwan.

Getting the context right for quality teaching and learning

Hunt, Lynne and Sankey, Michael. 2013. "Getting the context right for quality teaching and learning." Salter, Diane J. (ed.) Cases on quality teaching practices in higher education. Hershey, PA. United States. IGI Global. pp. 261-279

Strategies to improve retention of postgraduate business students in distance education courses: an Australian case

Carroll, David, Ng, Eric and Birch, Dawn. 2013. "Strategies to improve retention of postgraduate business students in distance education courses: an Australian case." Turkish Online Journal of Distance Education. 14 (1), pp. 140-153.

MKTG2: 2nd Asia-Pacific edition

Lamb, Charles W., Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2013. MKTG2: 2nd Asia-Pacific edition. Melbourne, Australia. Cengage Learning Australia.

Leading the quality management of online learning environments in Australian higher education

Holt, Dale, Palmer, Stuart, Munro, Judy, Solomonides, Ian, Gosper, Maree, Hicks, Margaret, Sankey, Michael, Allan, Garry and Hollenbeck, Robert. 2013. "Leading the quality management of online learning environments in Australian higher education." Australasian Journal of Educational Technology. 29 (3), pp. 387-402.

Getting the context right for good assessment practice

Hunt, Lynne, Hammer, Sara and Sankey, Michael. 2012. "Getting the context right for good assessment practice." Clouder, Lynn, Broughan, Christine, Jewell, Steve and Steventon, Graham (ed.) Improving student engagement and development through assessment: theory and practice in higher education. London, United Kingdom. Routledge. pp. 166-180

Application and device characteristics as drivers for smart mobile device adoption and productivity

Ally, Mustafa and Gardiner, Michael. 2012. "Application and device characteristics as drivers for smart mobile device adoption and productivity." International Journal of Organisational Behaviour. 17 (4), pp. 35-47.

The moderating influence of device characteristics and usage on user acceptance of smart mobile devices

Ally, Mustafa and Gardiner, Michael. 2012. "The moderating influence of device characteristics and usage on user acceptance of smart mobile devices." Lamp, John (ed.) 23rd Australasian Conference on Information Systems (ACIS 2012). Geelong, Australia 03 - 05 Dec 2012 Geelong, Australia.

Leading the evaluation of institutional online learning environments for quality enhancement in times of change

Gosper, Maree, Holt, Dale, Palmer, Stuart, Allan, G., Hicks, M., Hollenbeck, R., Munro, Judy, Sankey, Michael and Solmonides, I.. 2012. "Leading the evaluation of institutional online learning environments for quality enhancement in times of change." Brown, M., Hartnett, M. and Stewart, T. (ed.) 29th Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education (ASCILITE 2012). Wellington, New Zealand 25 - 28 Nov 2012 Gold Coast, Australia.

The impact of multiple representations of content using multimedia on learning outcomes across learning styles and modal preferences

Sankey, M. D., Birch, D. and Gardiner, M. W.. 2011. "The impact of multiple representations of content using multimedia on learning outcomes across learning styles and modal preferences." International Journal of Education and Development Using Information and Communication Technology. 7 (3), pp. 18-35.

(MiMDs): giving the mobile phone the finger

Ally, Mustafa and Gardiner, Michael. 2011. "(MiMDs): giving the mobile phone the finger." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.

Sustainable education in the western corridor: the research roadmap ahead

Rose, Denis, Ally, Mustafa, Cassidy, Frances, Gardiner, Michael and Hume, Margee. 2011. "Sustainable education in the western corridor: the research roadmap ahead." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.

Multiple representations in multimedia and e-learning materials: an issue of literacy

Sankey, Michael D. and Nooriafshar, Mehryar. 2003. "Multiple representations in multimedia and e-learning materials: an issue of literacy." Son, Jeong-Bae and O'Neill, Shirley (ed.) 1st International Conference on Pedagogies and Learning: New Meanings for a New Millennium. Toowoomba, Australia 01 - 04 Oct 2003 Toowoomba, Australia.

Employer (dis)satisfaction with Australian marketing graduates: the development of a research framework

McClymont, Hoda, Volkov, Michael, Gardiner, Michael, Behjat, Nura and Geoghegan, Noel. 2005. "Employer (dis)satisfaction with Australian marketing graduates: the development of a research framework." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.

Developing a local government marketing model

Gardiner, Michael. 2009. "Developing a local government marketing model." Luxton, Sandra (ed.) 23rd Australian and New Zealand Marketing Academy Conference (ANZMAC 2009). Melbourne, Australia 30 Nov - 02 Dec 2009 Canning Bridge, Western Australia.

A 'likely benefit' from aligning Web 2.0 technologies with an institutions learning and teaching agenda

Sankey, Michael D. and Huijser, Hendrik. 2009. "A 'likely benefit' from aligning Web 2.0 technologies with an institutions learning and teaching agenda." Bastiaens, Theo, Dron, Jon and Xin, Cindy (ed.) 2009 World Conference on E-Learning in Corporate, Government, Healthcare & Higher Education (E-Learn 2009). Vancouver, Canada 26 - 30 Oct 2009 Chesapeake, VA .

Factors influencing academics' development of interactive multimodal technology-mediated distance higher education courses

Birch, Dawn. 2008. Factors influencing academics' development of interactive multimodal technology-mediated distance higher education courses. Doctorate other than PhD Doctor of Education. Queensland University of Technology.

Factors influencing academics' development of e-learning environments: an Australian case study

Birch, Dawn. 2009. Factors influencing academics' development of e-learning environments: an Australian case study. Berlin, Germany. VDM Verlag Dr. Muller.

Still one size does not fit all: even using a multimodal approach to teaching a core communications course

Sankey, Michael and Kiernan, Eleanor. 2007. "Still one size does not fit all: even using a multimodal approach to teaching a core communications course." Kift, Sally (ed.) 10th Pacific Rim First Year in Higher Education Conference (FYHE 2007). Brisbane, Australia 04 - 06 Jul 2007 Brisbane, Australia.

Maintaining a balance whilst building momentum: designing for millennial learners and everyone else

Sankey, Michael. 2005. "Maintaining a balance whilst building momentum: designing for millennial learners and everyone else ." Goss, Halima (ed.) 22nd Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education (ASCILITE 2005). Brisbane, Australia 04 - 07 Dec 2005 Brisbane, Australia. Australasian Society for Computers in Learning in Tertiary Education (ASCILITE).

Students' perceptions of technology-based marketing courses

Birch, Dawn and Gardiner, Michael. 2005. "Students' perceptions of technology-based marketing courses." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.

Engaging students through multimodal learning environments: the journey continues

Sankey, Michael, Birch, Dawn and Gardiner, Michael. 2010. "Engaging students through multimodal learning environments: the journey continues." Steel, Caroline, Keppell, Michael, Gerbic, Philippa and Housego, Simon (ed.) 27th Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education (ASCILITE 2010). Sydney, Australia 05 - 08 Dec 2010 Brisbane, Australia.

Multimodal design for blended course delivery: developing and evaluating design heuristics for a new paradigm in student engagement

Sankey, Michael D.. 2010. Multimodal design for blended course delivery: developing and evaluating design heuristics for a new paradigm in student engagement. Saarbruchen, Germany. VDM Verlag Dr. Muller.

Learning spaces for the digital age: blending space with pedagogy

Hunt, Lynne, Huijser, Henk and Sankey, Michael. 2011. "Learning spaces for the digital age: blending space with pedagogy ." Keppell, Mike, Souter, Kay and Riddle, Matthew (ed.) Physical and virtual learning spaces in higher education: concepts for the modern learning environment. Hershey, PA. United States. IGI Global. pp. 182-197

Making the twain meet: applying marketing principles to local government activities

Gardiner, Michael and Brown, Les. 1999. "Making the twain meet: applying marketing principles to local government activities." Cadeaux, Jack and Uncles, Mark (ed.) ANZMAC 1999: Marketing in the Third Millennium. Sydney, Australia 28 Nov - 01 Dec 1999 Sydney, Australia.

Aligning a futures oriented higher education context with an institutional learning and teaching agenda

Sankey, Michael D.. 2010. "Aligning a futures oriented higher education context with an institutional learning and teaching agenda." Learning Futures Festival 2010. Leicester, United Kingdom 07 - 14 Jan 2010 Leicester, UK.

You can lead the horse to water, but: aligning learning and teaching in a Web 2.0 context and beyond

Huijser, Henk and Sankey, Michael. 2011. "You can lead the horse to water, but: aligning learning and teaching in a Web 2.0 context and beyond." Lee, Mark J. W. and McLoughlin, Catherine (ed.) Web 2.0-based e-learning: applying social informatics for tertiary teaching. Hershey, PA. United States. IGI Global. pp. 267-283

A case study approach to investigate academic perspective on knowledge and knowledge transfer issues

Gururajan, Vijaya and Gardiner, Michael. 2004. "A case study approach to investigate academic perspective on knowledge and knowledge transfer issues." 1st International Conference on Qualitative Research in IT & IT in Qualitative Research (QualIT 2004). Queensland, Australia 24 - 26 Nov 2004 Australia.

Assessing viability for starting business

Teoh, Wai Sue and Gardiner, Michael W.. 2007. "Assessing viability for starting business." Albion, Majella J. and Collins, Pauline (ed.) 2007 International Women's Conference: Education, Employment and Everything... theTriple Layers of a Woman's Life. Toowoomba, Australia 26 - 29 Sep 2007 Toowoomba, Australia.

Retention and progression of postgraduate business students: An Australian perspective

Carroll, David, Ng, Eric and Birch, Dawn. 2009. "Retention and progression of postgraduate business students: An Australian perspective." Open Learning: The Journal of Open, Distance and e-Learning. 24 (3), pp. 197-209.

Mktg, 1st Asia Pacific ed.

Lamb, Charles, Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2009. Mktg, 1st Asia Pacific ed. South Melbourne, Australia. Cengage Learning Australia.

Essentials of marketing, 2nd ed.

Summers, Jane, Gardiner, Michael, Lamb, Charles W., Hair, Joseph F. and McDaniel, Carl. 2005. Essentials of marketing, 2nd ed. South Melbourne, Australia. Thomson Nelson Australia Pty Ltd.

Essentials of marketing

Summers, Jane, Gardiner, Michael, Lamb, Charles, Hair, Joseph F. and McDaniel, Carl. 2003. Essentials of marketing. Melbourne, Australia. Thomson Nelson Australia Pty Ltd.

Essentials of marketing, 3rd ed.

Summers, Jane, Gardiner, Michael, Lamb, Charles W., Hair, Joseph F. and McDaniel, Carl. 2009. Essentials of marketing, 3rd ed. South Melbourne, Australia. Cengage Learning Australia.

Closing the loop: a case study of a post-evaluation strategy

Kek, Megan Yih Chyn Alexandria, Hunt, Lynne and Sankey, Michael D.. 2009. "Closing the loop: a case study of a post-evaluation strategy." AUQF2009: Internal & External Quality Assurance: Tensions & Synergies. Alice Springs, Australia 01 - 03 Jul 2009 Australia.

PowerPoint with audio: a breeze to enhance the student learning experience

Birch, Dawn. 2009. "PowerPoint with audio: a breeze to enhance the student learning experience." e-Journal of Business Education and Scholarship of Teaching. 3 (1), pp. 36-42.

Impact of entertainment on regional shopping centre image: implications for youth shopper segmentation

Sit, Jason and Birch, Dawn. 2003. "Impact of entertainment on regional shopping centre image: implications for youth shopper segmentation." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.

Teaching narrative journalism and the APN News and Media Professional Development Program

Little, Janine and Sankey, Michael. 2007. "Teaching narrative journalism and the APN News and Media Professional Development Program." Asia Pacific Media Educator.

Bringing academics on board: encouraging institution-wide diffusion of e-learning environments

Birch, Dawn and Burnett, Bruce. 2009. "Bringing academics on board: encouraging institution-wide diffusion of e-learning environments." Australasian Journal of Educational Technology. 25 (1), pp. 117-134.

Advancing e-learning policy and practice: influences on academics' adoption, integration and development of multimodal e-learning courses

Birch, Dawn and Burnett, Bruce. 2009. "Advancing e-learning policy and practice: influences on academics' adoption, integration and development of multimodal e-learning courses." Stansfield, Mark and Connolly, Thomas (ed.) Institutional transformation through best practices in virtual campus development: advancing e-learning policies. Hershey, PA, United States. IGI Global. pp. 65-80

Interactive multimodal technology-mediated distance education courses: the academic's perspective

Birch, Dawn and Burnett, Bruce. 2008. "Interactive multimodal technology-mediated distance education courses: the academic's perspective." Japanese Journal of Educational Media Research. 15 (1), pp. 43-60.

The ethics of designing for multimodality: empowering non traditional learners

Sankey, Michael D. and St Hill, Rod. 2008. "The ethics of designing for multimodality: empowering non traditional learners." Demiray, Ugur and Sharma, Ramesh C. (ed.) Ethical practices and implications in distance learning. Hershey, PA. USA. IGI Global. pp. 126-154

Interactive multimodal technology-mediated distance education courses: the academic's perspective

Birch, Dawn. 2008. "Interactive multimodal technology-mediated distance education courses: the academic's perspective." Donaldson, Bill and Turnbull, Andrew (ed.) 2008 Academy of Marketing Annual Conference. Aberdeen, Scotland 08 - 10 Jul 2008 Aberdeen, Scotland, UK.

Communities of practice: a sphere of influence enhancing teaching and learning in higher education

Lawrence, Jill and Sankey, Michael. 2008. "Communities of practice: a sphere of influence enhancing teaching and learning in higher education." Tilley, Elspeth (ed.) 2008 Australian and New Zealand Communication Association Conference: Power and Place (ANZCA 2008). Wellington, New Zealand 09 - 11 Jul 2008 Wellington, New Zealand.

Ethical considerations in providing distance education in the light of massification

Sankey, Michael and St Hill, Rod. 2008. "Ethical considerations in providing distance education in the light of massification." Orr, Debbie, Danaher, Patrick Alan, Danaher, Geoff and Harreveld, R. E. (Bobby) (ed.) 5th International Lifelong Learning Conference: Reflecting on Successes and Framing Futures. Yeppoon, Australia 16 - 19 Jun 2008 Rockhampton, Australia.

I'm not alone: first year course leaders helped through communities of practice

Sankey, Michael D. and Lawrence, Jill. 2008. "I'm not alone: first year course leaders helped through communities of practice." Orr, Debbie, Danaher, Patrick Alan, Danaher, Geoff and Harreveld, R. E. (Bobby) (ed.) 5th International Lifelong Learning Conference: Reflecting on Successes and Framing Futures. Yeppoon, Australia 16 - 19 Jun 2008 Rockhampton, Australia.

Comparing Writely and Moodle online assignment submission and assessment

Petrus, Khaleel and Sankey, Michael. 2007. "Comparing Writely and Moodle online assignment submission and assessment." Fogarty, Roderick (ed.) 3rd International Conference on Pedagogies and Learning. Brisbane, Australia 26 - 28 Sep 2007 Toowoomba, Australia.

Drivers for and obstacles to the development of interactive multimodal technology-mediated distance higher education courses

Birch, Dawn and Sankey, Michael D.. 2008. "Drivers for and obstacles to the development of interactive multimodal technology-mediated distance higher education courses ." International Journal of Education and Development Using Information and Communication Technology. 4 (1), pp. 1-10.

Attitudes of distance education students towards compulsory virtual teamwork in an undergraduate business course

Birch, Dawn and McDonald, Jacquelin. 2007. "Attitudes of distance education students towards compulsory virtual teamwork in an undergraduate business course." e-Journal of Business Education and Scholarship of Teaching. 1 (1), pp. 14-23.

An exploratory study to determine students' perceptions of the value of interaction in an Australian classroom context and the perceived impact on learning outcomes

McDonald, Jacquelin, Birch, Dawn, Gray, Anthony, Gururajan, Raj, Hingst, Raymond D. and Maguire, Michael. 2005. "An exploratory study to determine students' perceptions of the value of interaction in an Australian classroom context and the perceived impact on learning outcomes." CRLL 2005: What a Difference a Pedagogy Makes: Researching Lifelong Learning and Teaching. Glasgow, Scotland 24 - 26 Jun 2005 London, United Kingdom.

Designing pedagogies for cadet journalists on the ground and doing it

Little, Janine and Sankey, Michael D.. 2007. "Designing pedagogies for cadet journalists on the ground and doing it." 3rd International Conference on Pedagogies and Learning. Brisbane, Australia 26 - 28 Sep 2007

Entertainment-seeking shopping centre patrons: the missing segments

Sit, Jason, Merrilees, Bill and Birch, Dawn. 2003. "Entertainment-seeking shopping centre patrons: the missing segments." International Journal of Retail and Distribution Management. 31 (2), pp. 80-94. https://doi.org/10.1108/09590550310461985

How to develop 15 multimodal design heuristics in 3 easy (not) lessons

Sankey, Michael D.. 2007. "How to develop 15 multimodal design heuristics in 3 easy (not) lessons." International Journal of Pedagogies and Learning. 3 (2), pp. 60-73.

Assessment of online reflections: engaging english second language (ESL) students

Birch, Dawn and Volkov, Michael. 2007. "Assessment of online reflections: engaging english second language (ESL) students." Australasian Journal of Educational Technology. 23 (3), pp. 291-306.

An exploratory study on service dimensions of regional shopping centres: A segmentation approach’

Sit, Jason, Wong, Ho Yin and Birch, Dawn. 2002. "An exploratory study on service dimensions of regional shopping centres: A segmentation approach’." Shaw, Robin N., Adam, Stewart and McDonald, Heath (ed.) ANZMAC 2002. Melbourne, Australia 02 - 04 Dec 2002 Melbourne, Australia.

An exploratory study on performance dimensions of sub-regional shopping centers

Sit, Jason and Birch, Dawn. 2001. "An exploratory study on performance dimensions of sub-regional shopping centers." Chetty, Sylvie and Collins, Brett (ed.) ANZMAC 2001: Bridging Marketing Theory and Practice. Auckland, New Zealand 01 - 05 Dec 2001 Auckland, New Zealand.

The impact of tangible rewards on empowerment in the hotel sector

Birch, Dawn. 2002. "The impact of tangible rewards on empowerment in the hotel sector." ServSIG 2001: New Horizons in Services Marketing. Sydney, Australia 26 - 28 May 2001

Participation in asynchronous online discussions for student assessment

Birch, Dawn. 2004. "Participation in asynchronous online discussions for student assessment." ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.

Student’s attitudes towards technology-enhanced learning resources for an introductory marketing course

McPhail, Janelle and Birch, Dawn. 2004. "Student’s attitudes towards technology-enhanced learning resources for an introductory marketing course." ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.

Local government marketing model

Gardiner, Michael. 2005. Local government marketing model. Masters Thesis Master of Business (Research). University of Southern Queensland.

Pedagogical motivations and barriers for developing multi-modal distance education courses

Birch, Dawn. 2006. "Pedagogical motivations and barriers for developing multi-modal distance education courses." Ogunmokun, Gabriel, Gabbay, Rony and Rose, Janelle (ed.) 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century. Paris, France 10 - 13 Jul 2006 Perth, Western Australia.

Demystifying assessment with 'bells and whistles' in a first year communication course

Sankey, Michael and Kiernan, Eleanor. 2006. "Demystifying assessment with 'bells and whistles' in a first year communication course." 5th Evaluations and Assessment Conference. Perth, Australia 30 Nov - 01 Dec 2006 Perth, Australia.

A neomillennial learning approach: helping non-traditional learners studying at a distance

Sankey, M. D.. 2006. "A neomillennial learning approach: helping non-traditional learners studying at a distance." International Journal of Education and Development Using Information and Communication Technology. 2 (4), pp. 82-99.

Preliminary essay plans: assisting students to engage academic literacy in a first year communication course

Kiernan, Eleanor, Lawrence, Jill and Sankey, Michael D.. 2006. "Preliminary essay plans: assisting students to engage academic literacy in a first year communication course." Nulty, Duncan (ed.) 9th Pacific Rim First Year in Higher Education Conference (FYHE 2006). Gold Coast, Australia 12 - 14 Jul 2006 Brisbane, Australia.

Transmodal delivery and neomillennial learning approaches

Sankey, Michael. 2006. "Transmodal delivery and neomillennial learning approaches." Orr, Debbie, Nouwens, Fons, Macpherson, Colin, Harreveld, R. E. (Bobby) and Danaher, Patrick Alan (ed.) 4th International Lifelong Learning Conference: Lifelong Learning: Partners, Pathways and Pedagogies. Yeppoon, Australia 13 - 16 Jun 2006 Rockhampton, Australia.

Multiple representations in instructional material: an issue of literacy

Sankey, Michael D.. 2003. "Multiple representations in instructional material: an issue of literacy." Educause in Australia 2003 Conference. Adelaide, Australia 06 - 09 May 2003

Multimodal design and hybrid course materials: developing a new paradigm for course delivery at USQ

Sankey, Michael D. and Smith, Alan. 2004. "Multimodal design and hybrid course materials: developing a new paradigm for course delivery at USQ." International Conference on Computers in Education (ICCE 2004): Acquiring and Constructing Knowledge Through Human-Computer Interaction Creating New Visions for the Future of Learning. Melbourne, Australia 30 Nov - 03 Dec 2004

Students' perceptions of a virtual team assessment item (VTAI): An Australian case study

Birch, Dawn and McDonald, Jacquelin. 2005. "Students' perceptions of a virtual team assessment item (VTAI): An Australian case study." 7th ODLAA Conference. Adelaide, Australia 09 - 11 Nov 2005

Multiple representations in multimedia materials: an issue of literacy

Sankey, Michael. 2005. "Multiple representations in multimedia materials: an issue of literacy." Mishra, Sanjaya and Sharma, Ramesh C. (ed.) Interactive multimedia in education and training. Hershey, PA, United States. Idea Group Publishing . pp. 135-157

Researching transmodal delivery at USQ: different horses for different courses

Sankey, Michael D. and Birch, Dawn. 2005. "Researching transmodal delivery at USQ: different horses for different courses." New Researchers for New Times: Conference for Postgraduate Students and Early Career Researchers (2005). Brisbane, Australia 28 - 29 Oct 2005

Multimodal design and the neomillenial learner

Sankey, Michael D.. 2005. "Multimodal design and the neomillenial learner." OLT 2005 Conference: Beyond Delivery. Brisbane, Australia 27 Sep 2005 Brisbane, Australia.

Students' perceptions of compulsory asynchronous online discussion

Birch, Dawn and Volkov, Michael. 2005. "Students' perceptions of compulsory asynchronous online discussion." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.

Multimodal design for hybrid learning materials in a second level economics course

Sankey, Michael D. and St Hill, Rod. 2005. "Multimodal design for hybrid learning materials in a second level economics course." Cheung, Stephen L. (ed.) 11th Australasian Teaching Economics Conference. Sydney, Australia 11 - 12 Jul 2005 Sydney, Australia.

Multiple representations in multimedia and e-learning materials: an issue of literacy

Sankey, Michael and Nooriafshar, Mehryar. 2005. "Multiple representations in multimedia and e-learning materials: an issue of literacy." Son, Jeong-Bae and O'Neill, Shirley (ed.) Enhancing learning and teaching: pedagogy, technology and language. Flaxton, Australia. Post Pressed. pp. 149-172

Adopting educational technology to enhance the marketing curriculum: is it worth the effort?

Download files

Published Version

Other Documentation

2095

2431

0

0

Export as

Related outputs