Adopting educational technology to enhance the marketing curriculum: is it worth the effort?
Paper
Paper/Presentation Title | Adopting educational technology to enhance the marketing curriculum: is it worth the effort? |
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Presentation Type | Paper |
Authors | Birch, Dawn (Author), Sankey, Michael (Author) and Gardiner, Michael (Author) |
Editors | Ballantine, Paul and Finsterwalder, Jorg |
Journal or Proceedings Title | Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference (ANZMAC 2010) |
ERA Conference ID | 76596 |
Number of Pages | 8 |
Year | 2010 |
Place of Publication | Christchurch, New Zealand |
ISBN | 9780473178208 |
Web Address (URL) of Paper | http://anzmac2010.org/proceedings/pdf/anzmac10Final00029.pdf |
Conference/Event | ANZMAC 2010: Doing More With Less |
ANZMAC Conference | |
Event Details | ANZMAC Conference Australian and New Zealand Marketing Academy Conference Rank C C C C C C C |
Event Details | ANZMAC 2010: Doing More With Less Parent ANZMAC Conference Event Date 29 Nov 2010 to end of 01 Dec 2010 Event Location Christchurch, New Zealand |
Abstract | A key driver for adopting educational technologies is the desire to enhance the curriculum and improve learning outcomes. Providing multiple representations of key content areas using multimedia (text, visual, aural, interactive) is purported to cater more effectively for different learning styles. However, the learning styles 'meshing' hypothesis, which proposes that delivering content in modes that match students' learning styles will lead to improved learning outcomes, has recently been challenged. This paper presents the findings of an experiment which measured the impact of multiple representations of content on learning outcomes. While multiple representations of content did not lead to actual improvements in learning performance, students reported favourably on multimodal learning elements, in terms of improved engagement, comprehension and retention of content. |
Keywords | educational technology; multiple representations; multimodal; learning styles |
ANZSRC Field of Research 2020 | 390405. Educational technology and computing |
390103. Economics, business and management curriculum and pedagogy | |
390409. Learning sciences | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | University of the Sunshine Coast |
Learning and Teaching Support Unit | |
School of Management and Marketing |
https://research.usq.edu.au/item/q03z7/adopting-educational-technology-to-enhance-the-marketing-curriculum-is-it-worth-the-effort
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