Students' perceptions of technology-based marketing courses

Paper

Birch, Dawn and Gardiner, Michael. 2005. "Students' perceptions of technology-based marketing courses." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Paper/Presentation Title

Students' perceptions of technology-based marketing courses

Presentation TypePaper
AuthorsBirch, Dawn (Author) and Gardiner, Michael (Author)
EditorsPurchase, Sharon
Journal or Proceedings TitleProceedings of the 2005 Australian and New Zealand Marketing Academy Conference (ANZMAC 2005)
Number of Pages7
Year2005
Place of PublicationFremantle, Western Australia
ISBN064645546X
Web Address (URL) of Paperhttp://smib.vuw.ac.nz:8081/WWW/ANZMAC2005/cd-site/pdfs/8-Mktg-Edn/8-Birch_Gardiner.pdf
Web Address (URL) of Conference Proceedingshttp://anzmac2005.conf.uwa.edu.au/e_submission.htm
Conference/EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries
Event Details
Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries
Parent
ANZMAC Conference
Event Date
05 to end of 07 Dec 2005
Event Location
Fremantle, Australia
Abstract

Distance education courses have been traditionally delivered via static print-based packages. However, advances in technology and greater use of multimedia in education have provided an opportunity for course designers to enrich students' learning experiences by providing
technology-based learning resources that comprise a range of multimedia and online components. Driving forces including pedagogical, opportunistic, pragmatic, and
psychological motivations have encouraged educators to adopt educational technologies for designing and delivering their courses. In this paper, the findings of two electronic surveys used to determine distance education students' perceptions of two marketing undergraduate courses that have recently been converted from a print-based to a technology-based course (comprising an interactive CD and a course homepage) are presented. The findings indicate that respondents enjoyed using the course CD, found the course CD to be easy to use and navigate, and agreed that the course CD had assisted their performance in the course. The findings also indicated that respondents perceived the multimedia elements that were housed on the course resources to be valuable in terms of achieving desired learning outcomes.

Keywordsdistance education; technology-based learning resources; educational technology
ANZSRC Field of Research 2020460806. Human-computer interaction
390405. Educational technology and computing
390103. Economics, business and management curriculum and pedagogy
Public Notes

Copyright retained by author, Authors assign a non-exclusive, royalty-free copyright licence to ANZMAC

Byline AffiliationsSchool of Management and Marketing
Permalink -

https://research.usq.edu.au/item/9x8qq/students-perceptions-of-technology-based-marketing-courses

Log in to edit

Download files

Submitted Version
EDUCATION_21.pdf
File access level: Anyone

  • 2371
    total views
  • 471
    total downloads
  • 10
    views this month
  • 1
    downloads this month

Export as

Related outputs

Integration of blockchains with management information systems
Chan, Ka Ching, Zhou, Xujuan, Gururajan, Raj, Zhou, Xiong, Ally, Mustafa and Gardiner, Michael. 2020. "Integration of blockchains with management information systems." Tamba, Tua A. (ed.) 2019 International Conference on Mechatronics, Robotics and Systems Engineering (MoRSE 2019). Bali, Indonesia 04 - 06 Dec 2019 https://doi.org/10.1109/MoRSE48060.2019.8998694
How well are Australian business graduates prepared for the workplace?
McClymont, Hoda, Volkov, Michael, Behjat, Nura and Gardiner, Michael. 2006. "How well are Australian business graduates prepared for the workplace?" Ogunmokun, Gabriel and Gabbay, Rony (ed.) AWBMAMD 2006: Academy of World Business, Marketing and Management Development Conference. Paris, France 10 - 13 Jul 2006 Paris, France.
Discovering small business strategic marketing decision making behaviour
Gardiner, Michael and Jocumsen, Graham. 2002. "Discovering small business strategic marketing decision making behaviour." ANZMAC 2002. Melbourne, Australia 02 - 04 Dec 2002 Melbourne, Australia.
Critical success factors for regional community portals: a preliminary model
Lawley, Meredith, Summers, Jane, Koronios, Andy and Gardiner, Michael. 2001. "Critical success factors for regional community portals: a preliminary model." Chetty, Sylvie and Collins, Brett (ed.) ANZMAC 2001: Bridging Marketing Theory and Practice. Auckland, New Zealand 01 - 05 Dec 2001 Auckland, New Zealand.
Teaching marketing research: preaching what we practice
Lawley, Meredith and Gardiner, Michael. 1999. "Teaching marketing research: preaching what we practice." Cadeaux, Jack and Uncles, Mark (ed.) ANZMAC 1999: Marketing in the Third Millennium. Sydney, Australia 28 Nov - 01 Dec 1999 Sydney.
The potential impact of digital currencies on the Australian economy
Ally, Mustafa, Gardiner, Michael and Lane, Michael. 2015. "The potential impact of digital currencies on the Australian economy." 26th Australasian Conference on Information Systems (ACIS 2015). Adelaide, Australia 30 Nov - 04 Dec 2015 Australia.
The old, the new and the complicated: a trilogy of marketing relationships
Healy, Marilyn, Hastings, Kathleen, Brown, Les and Gardiner, Michael. 2001. "The old, the new and the complicated: a trilogy of marketing relationships." European Journal of Marketing. 35 (1/2), pp. 182-193. https://doi.org/10.1108/03090560110363418
The impact of multiple representations of content using multimedia on learning outcomes
Birch, Dawn, Sankey, Michael and Gardiner, Michael. 2010. "The impact of multiple representations of content using multimedia on learning outcomes." International Journal of Instructional Technology and Distance Learning. 7 (4), pp. 3-19.
Strategies to improve retention of postgraduate business students in distance education courses: an Australian case
Carroll, David, Ng, Eric and Birch, Dawn. 2013. "Strategies to improve retention of postgraduate business students in distance education courses: an Australian case." Turkish Online Journal of Distance Education. 14 (1), pp. 140-153.
MKTG2: 2nd Asia-Pacific edition
Lamb, Charles W., Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2013. MKTG2: 2nd Asia-Pacific edition. Melbourne, Australia. Cengage Learning Australia.
Application and device characteristics as drivers for smart mobile device adoption and productivity
Ally, Mustafa and Gardiner, Michael. 2012. "Application and device characteristics as drivers for smart mobile device adoption and productivity." International Journal of Organisational Behaviour. 17 (4), pp. 35-47.
The moderating influence of device characteristics and usage on user acceptance of smart mobile devices
Ally, Mustafa and Gardiner, Michael. 2012. "The moderating influence of device characteristics and usage on user acceptance of smart mobile devices." Lamp, John (ed.) 23rd Australasian Conference on Information Systems (ACIS 2012). Geelong, Australia 03 - 05 Dec 2012 Geelong, Australia.
The impact of multiple representations of content using multimedia on learning outcomes across learning styles and modal preferences
Sankey, M. D., Birch, D. and Gardiner, M. W.. 2011. "The impact of multiple representations of content using multimedia on learning outcomes across learning styles and modal preferences." International Journal of Education and Development Using Information and Communication Technology. 7 (3), pp. 18-35.
(MiMDs): giving the mobile phone the finger
Ally, Mustafa and Gardiner, Michael. 2011. "(MiMDs): giving the mobile phone the finger." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.
Sustainable education in the western corridor: the research roadmap ahead
Rose, Denis, Ally, Mustafa, Cassidy, Frances, Gardiner, Michael and Hume, Margee. 2011. "Sustainable education in the western corridor: the research roadmap ahead." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.
Employer (dis)satisfaction with Australian marketing graduates: the development of a research framework
McClymont, Hoda, Volkov, Michael, Gardiner, Michael, Behjat, Nura and Geoghegan, Noel. 2005. "Employer (dis)satisfaction with Australian marketing graduates: the development of a research framework." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Developing a local government marketing model
Gardiner, Michael. 2009. "Developing a local government marketing model." Luxton, Sandra (ed.) 23rd Australian and New Zealand Marketing Academy Conference (ANZMAC 2009). Melbourne, Australia 30 Nov - 02 Dec 2009 Canning Bridge, Western Australia.
Factors influencing academics' development of interactive multimodal technology-mediated distance higher education courses
Birch, Dawn. 2008. Factors influencing academics' development of interactive multimodal technology-mediated distance higher education courses. Doctorate other than PhD Doctor of Education. Queensland University of Technology.
Factors influencing academics' development of e-learning environments: an Australian case study
Birch, Dawn. 2009. Factors influencing academics' development of e-learning environments: an Australian case study. Berlin, Germany. VDM Verlag Dr. Muller.
Engaging students through multimodal learning environments: the journey continues
Sankey, Michael, Birch, Dawn and Gardiner, Michael. 2010. "Engaging students through multimodal learning environments: the journey continues." Steel, Caroline, Keppell, Michael, Gerbic, Philippa and Housego, Simon (ed.) 27th Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education (ASCILITE 2010). Sydney, Australia 05 - 08 Dec 2010 Brisbane, Australia.
Making the twain meet: applying marketing principles to local government activities
Gardiner, Michael and Brown, Les. 1999. "Making the twain meet: applying marketing principles to local government activities." Cadeaux, Jack and Uncles, Mark (ed.) ANZMAC 1999: Marketing in the Third Millennium. Sydney, Australia 28 Nov - 01 Dec 1999 Sydney, Australia.
Adopting educational technology to enhance the marketing curriculum: is it worth the effort?
Birch, Dawn, Sankey, Michael and Gardiner, Michael. 2010. "Adopting educational technology to enhance the marketing curriculum: is it worth the effort?" Ballantine, Paul and Finsterwalder, Jorg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Christchurch, New Zealand.
A case study approach to investigate academic perspective on knowledge and knowledge transfer issues
Gururajan, Vijaya and Gardiner, Michael. 2004. "A case study approach to investigate academic perspective on knowledge and knowledge transfer issues." 1st International Conference on Qualitative Research in IT & IT in Qualitative Research (QualIT 2004). Queensland, Australia 24 - 26 Nov 2004 Australia.
Assessing viability for starting business
Teoh, Wai Sue and Gardiner, Michael W.. 2007. "Assessing viability for starting business." Albion, Majella J. and Collins, Pauline (ed.) 2007 International Women's Conference: Education, Employment and Everything... theTriple Layers of a Woman's Life. Toowoomba, Australia 26 - 29 Sep 2007 Toowoomba, Australia.
Retention and progression of postgraduate business students: An Australian perspective
Carroll, David, Ng, Eric and Birch, Dawn. 2009. "Retention and progression of postgraduate business students: An Australian perspective." Open Learning: The Journal of Open, Distance and e-Learning. 24 (3), pp. 197-209.
Mktg, 1st Asia Pacific ed.
Lamb, Charles, Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2009. Mktg, 1st Asia Pacific ed. South Melbourne, Australia. Cengage Learning Australia.
Essentials of marketing, 2nd ed.
Summers, Jane, Gardiner, Michael, Lamb, Charles W., Hair, Joseph F. and McDaniel, Carl. 2005. Essentials of marketing, 2nd ed. South Melbourne, Australia. Thomson Nelson Australia Pty Ltd.
Essentials of marketing
Summers, Jane, Gardiner, Michael, Lamb, Charles, Hair, Joseph F. and McDaniel, Carl. 2003. Essentials of marketing. Melbourne, Australia. Thomson Nelson Australia Pty Ltd.
Essentials of marketing, 3rd ed.
Summers, Jane, Gardiner, Michael, Lamb, Charles W., Hair, Joseph F. and McDaniel, Carl. 2009. Essentials of marketing, 3rd ed. South Melbourne, Australia. Cengage Learning Australia.
PowerPoint with audio: a breeze to enhance the student learning experience
Birch, Dawn. 2009. "PowerPoint with audio: a breeze to enhance the student learning experience." e-Journal of Business Education and Scholarship of Teaching. 3 (1), pp. 36-42.
Impact of entertainment on regional shopping centre image: implications for youth shopper segmentation
Sit, Jason and Birch, Dawn. 2003. "Impact of entertainment on regional shopping centre image: implications for youth shopper segmentation." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.
Bringing academics on board: encouraging institution-wide diffusion of e-learning environments
Birch, Dawn and Burnett, Bruce. 2009. "Bringing academics on board: encouraging institution-wide diffusion of e-learning environments." Australasian Journal of Educational Technology. 25 (1), pp. 117-134.
Advancing e-learning policy and practice: influences on academics' adoption, integration and development of multimodal e-learning courses
Birch, Dawn and Burnett, Bruce. 2009. "Advancing e-learning policy and practice: influences on academics' adoption, integration and development of multimodal e-learning courses." Stansfield, Mark and Connolly, Thomas (ed.) Institutional transformation through best practices in virtual campus development: advancing e-learning policies. Hershey, PA, United States. IGI Global. pp. 65-80
Interactive multimodal technology-mediated distance education courses: the academic's perspective
Birch, Dawn and Burnett, Bruce. 2008. "Interactive multimodal technology-mediated distance education courses: the academic's perspective." Japanese Journal of Educational Media Research. 15 (1), pp. 43-60.
Interactive multimodal technology-mediated distance education courses: the academic's perspective
Birch, Dawn. 2008. "Interactive multimodal technology-mediated distance education courses: the academic's perspective." Donaldson, Bill and Turnbull, Andrew (ed.) 2008 Academy of Marketing Annual Conference. Aberdeen, Scotland 08 - 10 Jul 2008 Aberdeen, Scotland, UK.
Drivers for and obstacles to the development of interactive multimodal technology-mediated distance higher education courses
Birch, Dawn and Sankey, Michael D.. 2008. "Drivers for and obstacles to the development of interactive multimodal technology-mediated distance higher education courses ." International Journal of Education and Development Using Information and Communication Technology. 4 (1), pp. 1-10.
Attitudes of distance education students towards compulsory virtual teamwork in an undergraduate business course
Birch, Dawn and McDonald, Jacquelin. 2007. "Attitudes of distance education students towards compulsory virtual teamwork in an undergraduate business course." e-Journal of Business Education and Scholarship of Teaching. 1 (1), pp. 14-23.
An exploratory study to determine students' perceptions of the value of interaction in an Australian classroom context and the perceived impact on learning outcomes
McDonald, Jacquelin, Birch, Dawn, Gray, Anthony, Gururajan, Raj, Hingst, Raymond D. and Maguire, Michael. 2005. "An exploratory study to determine students' perceptions of the value of interaction in an Australian classroom context and the perceived impact on learning outcomes." CRLL 2005: What a Difference a Pedagogy Makes: Researching Lifelong Learning and Teaching. Glasgow, Scotland 24 - 26 Jun 2005 London, United Kingdom.
Entertainment-seeking shopping centre patrons: the missing segments
Sit, Jason, Merrilees, Bill and Birch, Dawn. 2003. "Entertainment-seeking shopping centre patrons: the missing segments." International Journal of Retail and Distribution Management. 31 (2), pp. 80-94. https://doi.org/10.1108/09590550310461985
Assessment of online reflections: engaging english second language (ESL) students
Birch, Dawn and Volkov, Michael. 2007. "Assessment of online reflections: engaging english second language (ESL) students." Australasian Journal of Educational Technology. 23 (3), pp. 291-306.
An exploratory study on service dimensions of regional shopping centres: A segmentation approach’
Sit, Jason, Wong, Ho Yin and Birch, Dawn. 2002. "An exploratory study on service dimensions of regional shopping centres: A segmentation approach’." Shaw, Robin N., Adam, Stewart and McDonald, Heath (ed.) ANZMAC 2002. Melbourne, Australia 02 - 04 Dec 2002 Melbourne, Australia.
An exploratory study on performance dimensions of sub-regional shopping centers
Sit, Jason and Birch, Dawn. 2001. "An exploratory study on performance dimensions of sub-regional shopping centers." Chetty, Sylvie and Collins, Brett (ed.) ANZMAC 2001: Bridging Marketing Theory and Practice. Auckland, New Zealand 01 - 05 Dec 2001 Auckland, New Zealand.
The impact of tangible rewards on empowerment in the hotel sector
Birch, Dawn. 2002. "The impact of tangible rewards on empowerment in the hotel sector." ServSIG 2001: New Horizons in Services Marketing. Sydney, Australia 26 - 28 May 2001
Participation in asynchronous online discussions for student assessment
Birch, Dawn. 2004. "Participation in asynchronous online discussions for student assessment." ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.
Student’s attitudes towards technology-enhanced learning resources for an introductory marketing course
McPhail, Janelle and Birch, Dawn. 2004. "Student’s attitudes towards technology-enhanced learning resources for an introductory marketing course." ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.
Local government marketing model
Gardiner, Michael. 2005. Local government marketing model. Masters Thesis Master of Business (Research). University of Southern Queensland.
Pedagogical motivations and barriers for developing multi-modal distance education courses
Birch, Dawn. 2006. "Pedagogical motivations and barriers for developing multi-modal distance education courses." Ogunmokun, Gabriel, Gabbay, Rony and Rose, Janelle (ed.) 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century. Paris, France 10 - 13 Jul 2006 Perth, Western Australia.
Students' perceptions of a virtual team assessment item (VTAI): An Australian case study
Birch, Dawn and McDonald, Jacquelin. 2005. "Students' perceptions of a virtual team assessment item (VTAI): An Australian case study." 7th ODLAA Conference. Adelaide, Australia 09 - 11 Nov 2005
Researching transmodal delivery at USQ: different horses for different courses
Sankey, Michael D. and Birch, Dawn. 2005. "Researching transmodal delivery at USQ: different horses for different courses." New Researchers for New Times: Conference for Postgraduate Students and Early Career Researchers (2005). Brisbane, Australia 28 - 29 Oct 2005
Students' perceptions of compulsory asynchronous online discussion
Birch, Dawn and Volkov, Michael. 2005. "Students' perceptions of compulsory asynchronous online discussion." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.