Students' perceptions of technology-based marketing courses

Paper

Birch, Dawn and Gardiner, Michael. 2005. "Students' perceptions of technology-based marketing courses." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Paper/Presentation Title

Students' perceptions of technology-based marketing courses

Presentation TypePaper
AuthorsBirch, Dawn (Author) and Gardiner, Michael (Author)
EditorsPurchase, Sharon
Journal or Proceedings TitleProceedings of the 2005 Australian and New Zealand Marketing Academy Conference (ANZMAC 2005)
Number of Pages7
Year2005
Place of PublicationFremantle, Western Australia
ISBN064645546X
Web Address (URL) of Paperhttp://smib.vuw.ac.nz:8081/WWW/ANZMAC2005/cd-site/pdfs/8-Mktg-Edn/8-Birch_Gardiner.pdf
Web Address (URL) of Conference Proceedingshttp://anzmac2005.conf.uwa.edu.au/e_submission.htm
Conference/EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries
Event Details
Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries
Parent
ANZMAC Conference
Event Date
05 to end of 07 Dec 2005
Event Location
Fremantle, Australia
Abstract

Distance education courses have been traditionally delivered via static print-based packages. However, advances in technology and greater use of multimedia in education have provided an opportunity for course designers to enrich students' learning experiences by providing
technology-based learning resources that comprise a range of multimedia and online components. Driving forces including pedagogical, opportunistic, pragmatic, and
psychological motivations have encouraged educators to adopt educational technologies for designing and delivering their courses. In this paper, the findings of two electronic surveys used to determine distance education students' perceptions of two marketing undergraduate courses that have recently been converted from a print-based to a technology-based course (comprising an interactive CD and a course homepage) are presented. The findings indicate that respondents enjoyed using the course CD, found the course CD to be easy to use and navigate, and agreed that the course CD had assisted their performance in the course. The findings also indicated that respondents perceived the multimedia elements that were housed on the course resources to be valuable in terms of achieving desired learning outcomes.

Keywordsdistance education; technology-based learning resources; educational technology
ANZSRC Field of Research 2020460806. Human-computer interaction
390405. Educational technology and computing
390103. Economics, business and management curriculum and pedagogy
Public Notes

Copyright retained by author, Authors assign a non-exclusive, royalty-free copyright licence to ANZMAC

Byline AffiliationsSchool of Management and Marketing
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