Assessing viability for starting business
Paper
Paper/Presentation Title | Assessing viability for starting business |
---|---|
Presentation Type | Paper |
Authors | Teoh, Wai Sue (Author) and Gardiner, Michael W. (Author) |
Editors | Albion, Majella J. and Collins, Pauline |
Journal or Proceedings Title | Refereed Proceedings of the 2007 International Women’s Conference: Education, Employment and Everything... the Triple Layers of a Woman's Life |
Number of Pages | 4 |
Year | 2007 |
Place of Publication | Toowoomba, Australia |
ISBN | 9781921420009 |
Conference/Event | 2007 International Women's Conference: Education, Employment and Everything... theTriple Layers of a Woman's Life |
Event Details | 2007 International Women's Conference: Education, Employment and Everything... theTriple Layers of a Woman's Life Event Date 26 to end of 29 Sep 2007 Event Location Toowoomba, Australia |
Abstract | Owning a business, becoming a boss is the dream of most employees, but not all are living this dream. Traditionally, new business advisers focus on hard components of planning including marketing; financial and legal aspects; aligning the idea with the business opportunity and the possible markets. Although it is essential to understand this hard side of starting a business, it is equally important to appreciate the soft side (of starting a business) by recognising and appreciating the motives, values and drives a potential entrepreneur has to offer. This paper considers the question – is entrepreneurship the right path for a given individual? |
Keywords | entrepreneurship; business start-up; marketing |
ANZSRC Field of Research 2020 | 520402. Decision making |
529999. Other psychology not elsewhere classified | |
350704. Entrepreneurship | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | No affiliation |
School of Management and Marketing | |
Department of Psychology | |
University of Southern Queensland |
https://research.usq.edu.au/item/9z8qq/assessing-viability-for-starting-business
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