Assessing viability for starting business

Paper


Teoh, Wai Sue and Gardiner, Michael W.. 2007. "Assessing viability for starting business." Albion, Majella J. and Collins, Pauline (ed.) 2007 International Women's Conference: Education, Employment and Everything... theTriple Layers of a Woman's Life. Toowoomba, Australia 26 - 29 Sep 2007 Toowoomba, Australia.
Paper/Presentation Title

Assessing viability for starting business

Presentation TypePaper
AuthorsTeoh, Wai Sue (Author) and Gardiner, Michael W. (Author)
EditorsAlbion, Majella J. and Collins, Pauline
Journal or Proceedings TitleRefereed Proceedings of the 2007 International Women’s Conference: Education, Employment and Everything... the Triple Layers of a Woman's Life
Number of Pages4
Year2007
Place of PublicationToowoomba, Australia
ISBN9781921420009
Conference/Event2007 International Women's Conference: Education, Employment and Everything... theTriple Layers of a Woman's Life
Event Details
2007 International Women's Conference: Education, Employment and Everything... theTriple Layers of a Woman's Life
Event Date
26 to end of 29 Sep 2007
Event Location
Toowoomba, Australia
Abstract

Owning a business, becoming a boss is the dream of most employees, but not all are living this dream. Traditionally, new business advisers focus on hard components of planning including marketing; financial and legal aspects; aligning the idea with the business opportunity and the possible markets. Although it is essential to understand this hard side of starting a business, it is equally important to appreciate the soft side (of starting a business) by recognising and appreciating the motives, values and drives a potential entrepreneur has to offer. This paper considers the question – is entrepreneurship the right path for a given individual?

Keywordsentrepreneurship; business start-up; marketing
ANZSRC Field of Research 2020520402. Decision making
529999. Other psychology not elsewhere classified
350704. Entrepreneurship
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsNo affiliation
School of Management and Marketing
Department of Psychology
University of Southern Queensland
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