Assessing viability for starting business

Paper

Teoh, Wai Sue and Gardiner, Michael W.. 2007. "Assessing viability for starting business." Albion, Majella J. and Collins, Pauline (ed.) 2007 International Women's Conference: Education, Employment and Everything... theTriple Layers of a Woman's Life. Toowoomba, Australia 26 - 29 Sep 2007 Toowoomba, Australia.

Paper/Presentation Title	Assessing viability for starting business
Presentation Type	Paper
Authors	Teoh, Wai Sue (Author) and Gardiner, Michael W. (Author)
Editors	Albion, Majella J. and Collins, Pauline
Journal or Proceedings Title	Refereed Proceedings of the 2007 International Women’s Conference: Education, Employment and Everything... the Triple Layers of a Woman's Life
Number of Pages	4
Year	2007
Place of Publication	Toowoomba, Australia
ISBN	9781921420009
Conference/Event	2007 International Women's Conference: Education, Employment and Everything... theTriple Layers of a Woman's Life
Event Details	2007 International Women's Conference: Education, Employment and Everything... theTriple Layers of a Woman's Life Event Date 26 to end of 29 Sep 2007 Event Location Toowoomba, Australia
Abstract	Owning a business, becoming a boss is the dream of most employees, but not all are living this dream. Traditionally, new business advisers focus on hard components of planning including marketing; financial and legal aspects; aligning the idea with the business opportunity and the possible markets. Although it is essential to understand this hard side of starting a business, it is equally important to appreciate the soft side (of starting a business) by recognising and appreciating the motives, values and drives a potential entrepreneur has to offer. This paper considers the question – is entrepreneurship the right path for a given individual?
Keywords	entrepreneurship; business start-up; marketing
ANZSRC Field of Research 2020	520402. Decision making
	529999. Other psychology not elsewhere classified
	350704. Entrepreneurship
Public Notes	File reproduced in accordance with the copyright policy of the publisher/author.
Byline Affiliations	No affiliation
	School of Management and Marketing
	Department of Psychology
	University of Southern Queensland

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