How well are Australian business graduates prepared for the workplace?

Paper


McClymont, Hoda, Volkov, Michael, Behjat, Nura and Gardiner, Michael. 2006. "How well are Australian business graduates prepared for the workplace?" Ogunmokun, Gabriel and Gabbay, Rony (ed.) AWBMAMD 2006: Academy of World Business, Marketing and Management Development Conference. Paris, France 10 - 13 Jul 2006 Paris, France.
Paper/Presentation Title

How well are Australian business graduates prepared for the workplace?

Presentation TypePaper
AuthorsMcClymont, Hoda (Author), Volkov, Michael (Author), Behjat, Nura (Author) and Gardiner, Michael (Author)
EditorsOgunmokun, Gabriel and Gabbay, Rony
Journal or Proceedings TitleProceedings of the Academy of World Business, Marketing and Management Development Conference (AWBMAMD 2006)
Journal Citation2 (178), pp. 2045-2054
Number of Pages10
Year2006
Place of PublicationParis, France
ISBN9780975227213
Web Address (URL) of Paperhttp://hdl.handle.net/10536/DRO/DU:30009795
Conference/EventAWBMAMD 2006: Academy of World Business, Marketing and Management Development Conference
Event Details
AWBMAMD 2006: Academy of World Business, Marketing and Management Development Conference
Event Date
10 to end of 13 Jul 2006
Event Location
Paris, France
Abstract

The gap between business graduates' skills and competencies, and the graduates' needs in the workplace has been well researched and documented. However, no comprehensive model appears to have been developed on which to base curriculum decisions in this field. The current paper contributes to this area by investigating Australian graduates' skills needs in terms of the importance of nominated skills and satisfaction with the education received for those developed skills as perceived by graduates. Analysis of a survey shows that generic marketing skills are valued at a lower level than general attribute skills. Thus, university marketing programs may need to focus more on general skills and personal attributes.

Keywordsgraduate skills; competencies; Australia; business graduates; workplace skills
ANZSRC Field of Research 2020520104. Industrial and organisational psychology (incl. human factors)
390402. Education assessment and evaluation
390103. Economics, business and management curriculum and pedagogy
Byline AffiliationsDepartment of Marketing and Tourism
School of Management and Marketing
Kumbari Ngurpai Lag
Institution of OriginUniversity of Southern Queensland
Permalink -

https://research.usq.edu.au/item/q0q41/how-well-are-australian-business-graduates-prepared-for-the-workplace

Download files


Published Version
volkov-howwell-2006.pdf
File access level: Anyone

  • 602
    total views
  • 111
    total downloads
  • 1
    views this month
  • 1
    downloads this month

Export as

Related outputs

Integration of blockchains with management information systems
Chan, Ka Ching, Zhou, Xujuan, Gururajan, Raj, Zhou, Xiong, Ally, Mustafa and Gardiner, Michael. 2020. "Integration of blockchains with management information systems." Tamba, Tua A. (ed.) 2019 International Conference on Mechatronics, Robotics and Systems Engineering (MoRSE 2019). Bali, Indonesia 04 - 06 Dec 2019 https://doi.org/10.1109/MoRSE48060.2019.8998694
Level of policy for cloud computing adoption in Australian regional municipal governments: an exploratory study
Ali, Omar, Yong, Jianming, Soar, Jeffrey and McClymont, Hoda. 2015. "Level of policy for cloud computing adoption in Australian regional municipal governments: an exploratory study." Arabnia, Hamid R., Gravvanis, George A., Solo, Ashu M. G. and Tinetti, Fernando G. (ed.) 2015 International Conference on Grid & Cloud Computing and Applications (GCA'15). Las Vegas, United States 27 - 30 Jul 2015 United States.
Consumer behaviour: implications for marketing strategy, 5th ed.
Summers, Jane, Johnson Morgan, Melissa and Volkov, Michael. 2007. "Consumer behaviour: implications for marketing strategy, 5th ed." Quester, Pascale, Neal, Cathy, Pettigrew, Simone, Grimmer, Martin, Davis, Teresa and Hawkins, Del I. (ed.) Consumer behaviour: implications for marketing strategy, 5th ed.. Sydney, Australia. McGraw-Hill Australia.
Discovering small business strategic marketing decision making behaviour
Gardiner, Michael and Jocumsen, Graham. 2002. "Discovering small business strategic marketing decision making behaviour." ANZMAC 2002. Melbourne, Australia 02 - 04 Dec 2002 Melbourne, Australia.
Critical success factors for regional community portals: a preliminary model
Lawley, Meredith, Summers, Jane, Koronios, Andy and Gardiner, Michael. 2001. "Critical success factors for regional community portals: a preliminary model." Chetty, Sylvie and Collins, Brett (ed.) ANZMAC 2001: Bridging Marketing Theory and Practice. Auckland, New Zealand 01 - 05 Dec 2001 Auckland, New Zealand.
Teaching marketing research: preaching what we practice
Lawley, Meredith and Gardiner, Michael. 1999. "Teaching marketing research: preaching what we practice." Cadeaux, Jack and Uncles, Mark (ed.) ANZMAC 1999: Marketing in the Third Millennium. Sydney, Australia 28 Nov - 01 Dec 1999 Sydney.
The potential impact of digital currencies on the Australian economy
Ally, Mustafa, Gardiner, Michael and Lane, Michael. 2015. "The potential impact of digital currencies on the Australian economy." 26th Australasian Conference on Information Systems (ACIS 2015). Adelaide, Australia 30 Nov - 04 Dec 2015 Australia.
The old, the new and the complicated: a trilogy of marketing relationships
Healy, Marilyn, Hastings, Kathleen, Brown, Les and Gardiner, Michael. 2001. "The old, the new and the complicated: a trilogy of marketing relationships." European Journal of Marketing. 35 (1/2), pp. 182-193. https://doi.org/10.1108/03090560110363418
Factors influencing back pain treatment behaviour change
McClymont, Hoda, Gow, Jeff, Hume, Margee and Perry, Chad. 2015. "Factors influencing back pain treatment behaviour change." Journal of Service Theory and Practice. 25 (5), pp. 592-620. https://doi.org/10.1108/JSTP-04-2014-0065
Collaborative cloud computing adoption in Australian regional municipal government: an exploratory study
Ali, Omar, Soar, Jeffrey, Yong, Jianming, McClymont, Hoda and Angus, Daniel. 2015. "Collaborative cloud computing adoption in Australian regional municipal government: an exploratory study." Fortino, Giancarlo, Shen, Weiming, Barthès, Jean-Paul A., Luo, Junzhou, Li, Wenfeng, Ochoa, Sergio F., Abel, Marie-Hélène, Guerrieri, Antonio and Ramos, Milton Pires (ed.) 19th IEEE International Conference on Computer Supported Cooperative Work in Design (CSCWD 2015). Calabria, Italy 06 - 08 May 2015 United States. https://doi.org/10.1109/CSCWD.2015.7231017
Anticipated benefits of cloud computing adoption in Australian regional municipal governments: an exploratory study
Ali, Omar, Soar, Jeffrey, McClymont, Hoda, Yong, Jianming and Biswas, Jit. 2015. "Anticipated benefits of cloud computing adoption in Australian regional municipal governments: an exploratory study." 19th Pacific Asia Conference on Information Systems (PACIS 2015). Singapore 05 - 09 Jul 2015
Exploratory study to investigate the factors influencing the adoption of cloud computing in Australian regional municipal governments
Ali, Omar, Soar, Jeffrey, Yong, Jianming and McClymont, Hoda. 2015. "Exploratory study to investigate the factors influencing the adoption of cloud computing in Australian regional municipal governments." Journal of Art Media and Technology. 1 (1), pp. 1-13.
The role of information search in seeking alternative treatment for back pain: a qualitative analysis
McClymont, Hoda, Gow, Jeff and Perry, Chad. 2014. "The role of information search in seeking alternative treatment for back pain: a qualitative analysis." Chiropractic and Manual Therapies. 22 (16). https://doi.org/10.1186/2045-709X-22-16
The impact of multiple representations of content using multimedia on learning outcomes
Birch, Dawn, Sankey, Michael and Gardiner, Michael. 2010. "The impact of multiple representations of content using multimedia on learning outcomes." International Journal of Instructional Technology and Distance Learning. 7 (4), pp. 3-19.
Attributes used by regional Australian back pain sufferers to evaluate treatment types and service providers
McClymont, Hoda. 2013. "Attributes used by regional Australian back pain sufferers to evaluate treatment types and service providers." ANZMAC 2013: Engaging With Our Future. Auckland, New Zealand 01 - 04 Dec 2013 Auckland, New Zealand.
Understanding changes in the caravanning sector: a case study
McClymont, Hoda, Carson, Michelle and Prideaux, Bruce. 2011. "Understanding changes in the caravanning sector: a case study." Prideaux, Bruce and Carson, Dean (ed.) Drive tourism: trends and emerging markets. Abingdon, Oxon. United Kingdom. Routledge. pp. 210-223
MKTG2: 2nd Asia-Pacific edition
Lamb, Charles W., Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2013. MKTG2: 2nd Asia-Pacific edition. Melbourne, Australia. Cengage Learning Australia.
How to implement marketing strategies using database approaches
McClymont, Hoda and Jocumsen, Graham. 2003. "How to implement marketing strategies using database approaches." Journal of Database Marketing and Customer Strategy Management. 11 (2), pp. 135-148. https://doi.org/10.1057/palgrave.dbm.3240214
The changing profile of caravanners in Australia
Prideaux, Bruce and McClymont, Hoda. 2006. "The changing profile of caravanners in Australia." International Journal of Tourism Research. 8 (1), pp. 45-58. https://doi.org/10.1002/jtr.546
Application and device characteristics as drivers for smart mobile device adoption and productivity
Ally, Mustafa and Gardiner, Michael. 2012. "Application and device characteristics as drivers for smart mobile device adoption and productivity." International Journal of Organisational Behaviour. 17 (4), pp. 35-47.
The moderating influence of device characteristics and usage on user acceptance of smart mobile devices
Ally, Mustafa and Gardiner, Michael. 2012. "The moderating influence of device characteristics and usage on user acceptance of smart mobile devices." Lamp, John (ed.) 23rd Australasian Conference on Information Systems (ACIS 2012). Geelong, Australia 03 - 05 Dec 2012 Geelong, Australia.
The impact of multiple representations of content using multimedia on learning outcomes across learning styles and modal preferences
Sankey, M. D., Birch, D. and Gardiner, M. W.. 2011. "The impact of multiple representations of content using multimedia on learning outcomes across learning styles and modal preferences." International Journal of Education and Development Using Information and Communication Technology. 7 (3), pp. 18-35.
(MiMDs): giving the mobile phone the finger
Ally, Mustafa and Gardiner, Michael. 2011. "(MiMDs): giving the mobile phone the finger." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.
Sustainable education in the western corridor: the research roadmap ahead
Rose, Denis, Ally, Mustafa, Cassidy, Frances, Gardiner, Michael and Hume, Margee. 2011. "Sustainable education in the western corridor: the research roadmap ahead." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.
Employer (dis)satisfaction with Australian marketing graduates: the development of a research framework
McClymont, Hoda, Volkov, Michael, Gardiner, Michael, Behjat, Nura and Geoghegan, Noel. 2005. "Employer (dis)satisfaction with Australian marketing graduates: the development of a research framework." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Developing a local government marketing model
Gardiner, Michael. 2009. "Developing a local government marketing model." Luxton, Sandra (ed.) 23rd Australian and New Zealand Marketing Academy Conference (ANZMAC 2009). Melbourne, Australia 30 Nov - 02 Dec 2009 Canning Bridge, Western Australia.
Consumer complaint behaviour in sport consumption: a theoretical model
Volkov, Michael, Summers, Jane and Johnson Morgan, Melissa. 2005. "Consumer complaint behaviour in sport consumption: a theoretical model." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Students' perceptions of technology-based marketing courses
Birch, Dawn and Gardiner, Michael. 2005. "Students' perceptions of technology-based marketing courses." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Engaging students through multimodal learning environments: the journey continues
Sankey, Michael, Birch, Dawn and Gardiner, Michael. 2010. "Engaging students through multimodal learning environments: the journey continues." Steel, Caroline, Keppell, Michael, Gerbic, Philippa and Housego, Simon (ed.) 27th Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education (ASCILITE 2010). Sydney, Australia 05 - 08 Dec 2010 Brisbane, Australia.
Cultural impacts upon the learning processes of indigenous students in adult bridging courses
Behjat, Nura. 2006. "Cultural impacts upon the learning processes of indigenous students in adult bridging courses." New Horizons in Education.
Making the twain meet: applying marketing principles to local government activities
Gardiner, Michael and Brown, Les. 1999. "Making the twain meet: applying marketing principles to local government activities." Cadeaux, Jack and Uncles, Mark (ed.) ANZMAC 1999: Marketing in the Third Millennium. Sydney, Australia 28 Nov - 01 Dec 1999 Sydney, Australia.
Adopting educational technology to enhance the marketing curriculum: is it worth the effort?
Birch, Dawn, Sankey, Michael and Gardiner, Michael. 2010. "Adopting educational technology to enhance the marketing curriculum: is it worth the effort?" Ballantine, Paul and Finsterwalder, Jorg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Christchurch, New Zealand.
A case study approach to investigate academic perspective on knowledge and knowledge transfer issues
Gururajan, Vijaya and Gardiner, Michael. 2004. "A case study approach to investigate academic perspective on knowledge and knowledge transfer issues." 1st International Conference on Qualitative Research in IT & IT in Qualitative Research (QualIT 2004). Queensland, Australia 24 - 26 Nov 2004 Australia.
Rugby League: a game in crisis
Summers, Jane, Johnson Morgan, Melissa and Volkov, Michael. 2005. "Rugby League: a game in crisis." Pitts, Brenda G. (ed.) 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004). Memphis, TN, United States 18 - 20 Nov 2004 Morgantown, WV. United States.
Consumer complaint behaviour in sport consumption
Volkov, Michael, Johnson Morgan, Melissa and Summers, Jane. 2005. "Consumer complaint behaviour in sport consumption." Pitts, Brenda G. (ed.) 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004). Memphis, TN, United States 18 - 20 Nov 2004 Morgantown, WV. United States.
Assessing viability for starting business
Teoh, Wai Sue and Gardiner, Michael W.. 2007. "Assessing viability for starting business." Albion, Majella J. and Collins, Pauline (ed.) 2007 International Women's Conference: Education, Employment and Everything... theTriple Layers of a Woman's Life. Toowoomba, Australia 26 - 29 Sep 2007 Toowoomba, Australia.
Promoting to the drive tourists: an exploratory Queensland study
Prideaux, Bruce, McClymont, Hoda and Cassidy, Frances. 2005. "Promoting to the drive tourists: an exploratory Queensland study." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Mktg, 1st Asia Pacific ed.
Lamb, Charles, Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2009. Mktg, 1st Asia Pacific ed. South Melbourne, Australia. Cengage Learning Australia.
Essentials of marketing, 2nd ed.
Summers, Jane, Gardiner, Michael, Lamb, Charles W., Hair, Joseph F. and McDaniel, Carl. 2005. Essentials of marketing, 2nd ed. South Melbourne, Australia. Thomson Nelson Australia Pty Ltd.
Essentials of marketing
Summers, Jane, Gardiner, Michael, Lamb, Charles, Hair, Joseph F. and McDaniel, Carl. 2003. Essentials of marketing. Melbourne, Australia. Thomson Nelson Australia Pty Ltd.
Essentials of marketing, 3rd ed.
Summers, Jane, Gardiner, Michael, Lamb, Charles W., Hair, Joseph F. and McDaniel, Carl. 2009. Essentials of marketing, 3rd ed. South Melbourne, Australia. Cengage Learning Australia.
The role of nostalgia in determining consumers' sport team identification
Volkov, Michael, Johnson Morgan, Melissa and Summers, Jane. 2008. "The role of nostalgia in determining consumers' sport team identification." James, Jeffrey, Summers, Jane and Johnson Morgan, Melissa (ed.) 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008). Gold Coast, Australia 17 - 19 Jul 2008 Toowoomba, Australia.
The effect of the category of sport team on the role of nostalgia in an individual supporter's psychological connection to that sport team
Volkov, Michael, Summers, Jane and Johnson Morgan, Melissa. 2008. "The effect of the category of sport team on the role of nostalgia in an individual supporter's psychological connection to that sport team." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.
Drive tourists: who are they, what do they do and how do we attract them?
Prideaux, Bruce and McClymont, Hoda. 2007. "Drive tourists: who are they, what do they do and how do we attract them?" ASEAN Journal on Hospitality and Tourism. 6 (2), pp. 23-30.
People who complain about advertising: the aficionados, guardians, activists and seekers
Volkov, Michael, Harker, Michael and Harker, Debra. 2006. "People who complain about advertising: the aficionados, guardians, activists and seekers." Journal of Marketing Management. 22 (3-4), pp. 379-405. https://doi.org/10.1362/026725706776861154
An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia
McClymont, Hoda, Ogunmokun, Gabriel and Ali Akbari, Judith. 2004. "An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia." Problems and Perspectives in Management.
Consumer complaint actions: a conceptual model based on complainants about advertising in Australia
Volkov, Michael. 2003. "Consumer complaint actions: a conceptual model based on complainants about advertising in Australia." Journal of New Business Ideas and Trends. 1 (1), pp. 50-60.
Profiling the caravanning market: an exploratory Australian study
McClymont, Hoda, Prideaux, Bruce and McMahon, David. 2004. "Profiling the caravanning market: an exploratory Australian study." Chon, K. S. and Tan, Amy (ed.) 2nd Asia Pacific CHRIE Conference and 6th Biennial Conference on Tourism in Asia (APacCHRIE 2004): Hospitality, Tourism and Foodservice Industry in Asia: Development, Marketing andSustainability. Phuket, Thailand 27 - 29 May 2004 Hong Kong.
Developing database marketing strategies for consumer markets: a cross-industry, theory-building study
McClymont, Hoda. 2003. "Developing database marketing strategies for consumer markets: a cross-industry, theory-building study." Tolo, M., Geursen, G. and Kennedy, R. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.
Database segmentation for product strategy development
McClymont, Hoda and Young, Jared. 2003. "Database segmentation for product strategy development." Tolo, M., Kennedy, R. and Geursen, G. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.
Consumer construction of sport consumption experiences through role play: a literature review
Volkov, Michael, Johnson Morgan, Melissa and Summers, Jane. 2007. "Consumer construction of sport consumption experiences through role play: a literature review." James, Jeffrey D. (ed.) 4th Annual Sport Marketing Association Conference: Sport Marketing Across the Spectrum: Research from Emerging, Developing and Established Sholars (SMA 2006). Denver, Colorado 04 - 06 Nov 2006 Morganstown, VA.
Assessment of online reflections: engaging english second language (ESL) students
Birch, Dawn and Volkov, Michael. 2007. "Assessment of online reflections: engaging english second language (ESL) students." Australasian Journal of Educational Technology. 23 (3), pp. 291-306.
Hospital search and evaluation behaviours of rural Australian health consumers - an exploratory study
McClymont, Hoda. 2005. "Hospital search and evaluation behaviours of rural Australian health consumers - an exploratory study ." Asian Journal of Marketing (National University of Singapore). 11 (1), pp. 81-91.
Local government marketing model
Gardiner, Michael. 2005. Local government marketing model. Masters Thesis Master of Business (Research). University of Southern Queensland.
Students' perceptions of compulsory asynchronous online discussion
Birch, Dawn and Volkov, Michael. 2005. "Students' perceptions of compulsory asynchronous online discussion." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Who's complaining? Using MOSAIC to identify the profile of complainants
Volkov, Michael, Harker, Debra and Harker, Michael. 2005. "Who's complaining? Using MOSAIC to identify the profile of complainants." Marketing Intelligence and Planning. 23 (3), pp. 296-312.
The effect of strategic marketing planning practices on performance: a study of Australian private hospitals
Hopper, Tiana, Ogunmokun, Gabriel and McClymont, Hoda. 2005. "The effect of strategic marketing planning practices on performance: a study of Australian private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.
Strategy implementation and organizational performance: a study of private hospitals
Ogunmokun, Gabriel, Hopper, Tiana and McClymont, Hoda. 2005. "Strategy implementation and organizational performance: a study of private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.