Consumer complaint actions: a conceptual model based on complainants about advertising in Australia

Article


Volkov, Michael. 2003. "Consumer complaint actions: a conceptual model based on complainants about advertising in Australia." Journal of New Business Ideas and Trends. 1 (1), pp. 50-60.
Article Title

Consumer complaint actions: a conceptual model based on complainants about advertising in Australia

ERA Journal ID40840
Article CategoryArticle
Authors
AuthorVolkov, Michael
Journal TitleJournal of New Business Ideas and Trends
Journal Citation1 (1), pp. 50-60
Number of Pages11
Year2003
Place of PublicationBallarat, Australia
ISSN1446-8719
1447-9184
Web Address (URL)http://www.jnbit.org/upload/Volkov-1-1-2003.pdf
Byline AffiliationsSchool of Management and Marketing
Institution of OriginUniversity of Southern Queensland
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