Consumer complaint actions: a conceptual model based on complainants about advertising in Australia
Article
Volkov, Michael. 2003. "Consumer complaint actions: a conceptual model based on complainants about advertising in Australia." Journal of New Business Ideas and Trends. 1 (1), pp. 50-60.
Article Title | Consumer complaint actions: a conceptual model based on complainants about advertising in Australia |
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ERA Journal ID | 40840 |
Article Category | Article |
Authors | |
Author | Volkov, Michael |
Journal Title | Journal of New Business Ideas and Trends |
Journal Citation | 1 (1), pp. 50-60 |
Number of Pages | 11 |
Year | 2003 |
Place of Publication | Ballarat, Australia |
ISSN | 1446-8719 |
1447-9184 | |
Web Address (URL) | http://www.jnbit.org/upload/Volkov-1-1-2003.pdf |
Byline Affiliations | School of Management and Marketing |
Institution of Origin | University of Southern Queensland |
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