People who complain about advertising: the aficionados, guardians, activists and seekers
Article
Article Title | People who complain about advertising: the aficionados, guardians, activists and seekers |
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ERA Journal ID | 19828 |
Article Category | Article |
Authors | Volkov, Michael (Author), Harker, Michael (Author) and Harker, Debra (Author) |
Journal Title | Journal of Marketing Management |
Journal Citation | 22 (3-4), pp. 379-405 |
Number of Pages | 27 |
Year | 2006 |
Place of Publication | Abingdon, Oxon. United Kingdom |
ISSN | 0267-257X |
1472-1376 | |
Digital Object Identifier (DOI) | https://doi.org/10.1362/026725706776861154 |
Abstract | Globally, the five countries who have the highest annual advertising expenditure have seen their expenditure almost double in the last 10 years even though some advertisements may be ‘unacceptable’(that is, unfair, misleading, deceptive, offensive, false or socially irresponsible) to consumers. We investigated consumer complaint responses |
Keywords | advertising; consumer complaint behaviour; Australia; typology; survey |
ANZSRC Field of Research 2020 | 440701. Communications and media policy |
520599. Social and personality psychology not elsewhere classified | |
350605. Marketing management (incl. strategy and customer relations) | |
Byline Affiliations | School of Management and Marketing |
University of the Sunshine Coast | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q0683/people-who-complain-about-advertising-the-aficionados-guardians-activists-and-seekers
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