Who's complaining? Using MOSAIC to identify the profile of complainants
Article
Article Title | Who's complaining? Using MOSAIC to identify the profile of complainants |
---|---|
ERA Journal ID | 19845 |
Article Category | Article |
Authors | Volkov, Michael (Author), Harker, Debra (Author) and Harker, Michael (Author) |
Journal Title | Marketing Intelligence and Planning |
Journal Citation | 23 (3), pp. 296-312 |
Number of Pages | 17 |
Year | 2005 |
Publisher | Emerald |
Place of Publication | United Kingdom |
ISSN | 0263-4503 |
1355-2538 | |
1758-8049 | |
Abstract | Purpose - The purpose of this article is to bring together established research in the field of consumer complaint responses: to contextualise this research into the area of complaints about advertising in Australia; and to empirically test the proposition that it is possible to construct a profile of complainants about advertising in Australia. ---- |
Keywords | consumer behaviour, advertising, Australia, computer software |
ANZSRC Field of Research 2020 | 350604. Marketing communications |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | School of Management and Marketing |
University of the Sunshine Coast |
https://research.usq.edu.au/item/9x7x9/who-s-complaining-using-mosaic-to-identify-the-profile-of-complainants
2001
total views44
total downloads0
views this month0
downloads this month