Employer (dis)satisfaction with Australian marketing graduates: the development of a research framework
Paper
Paper/Presentation Title | Employer (dis)satisfaction with Australian marketing graduates: the development of a research framework |
---|---|
Presentation Type | Paper |
Authors | McClymont, Hoda (Author), Volkov, Michael (Author), Gardiner, Michael (Author), Behjat, Nura (Author) and Geoghegan, Noel (Author) |
Editors | Purchase, Sharon |
Journal or Proceedings Title | Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2005) |
Number of Pages | 6 |
Year | 2005 |
Place of Publication | Fremantle, Western Australia |
ISBN | 064645546X |
Web Address (URL) of Paper | http://www.anzmac.org/conf2005 |
Web Address (URL) of Conference Proceedings | http://anzmac2005.conf.uwa.edu.au |
Conference/Event | Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries |
Event Details | Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries Parent ANZMAC Conference Event Date 05 to end of 07 Dec 2005 Event Location Fremantle, Australia |
Abstract | The gap between the skills and competencies of graduates on finishing their degrees and those required by employers is well documented in the literature with the development of educational curricula in business, and particularly marketing, being the subject of much research and debate over the past two decades. Nevertheless no comprehensive model appears to have been developed or tested within the Australian education sector to ensure the provision of adequate information on which to base decisions in this field. This paper attempts to contribute to this research area by presenting preliminary investigations into the |
Keywords | graduates; marketing; skills; |
ANZSRC Field of Research 2020 | 390103. Economics, business and management curriculum and pedagogy |
390402. Education assessment and evaluation | |
350503. Human resources management | |
Public Notes | Copyright retained by author. |
Byline Affiliations | Department of Marketing and Tourism |
School of Management and Marketing | |
Kumbari Ngurpai Lag | |
Faculty of Education |
https://research.usq.edu.au/item/9z8wv/employer-dis-satisfaction-with-australian-marketing-graduates-the-development-of-a-research-framework
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