Making the twain meet: applying marketing principles to local government activities
Paper
Paper/Presentation Title | Making the twain meet: applying marketing principles to local government activities |
---|---|
Presentation Type | Paper |
Authors | Gardiner, Michael (Author) and Brown, Les (Author) |
Editors | Cadeaux, Jack and Uncles, Mark |
Journal or Proceedings Title | Proceedings of the 1999 Australian and New Zealand Marketing Academy Conference (ANZMAC 1999) |
Number of Pages | 6 |
Year | 1999 |
Place of Publication | Sydney, Australia |
ISBN | 073340572X |
Web Address (URL) of Paper | http://pandora.nla.gov.au/pan/25410/20020805-0000/130.195.95.71_8081/www/ANZMAC1999/Site/G/Gardiner.pdf |
Conference/Event | ANZMAC 1999: Marketing in the Third Millennium |
Event Details | ANZMAC 1999: Marketing in the Third Millennium Parent ANZMAC Conference Event Date 28 Nov 1999 to end of 01 Dec 1999 Event Location Sydney, Australia |
Abstract | This paper presents a local government marketing model developed from marketing principles. Although local government has met the general needs of corporatisation by |
Keywords | local government; government marketing; marketing principles |
ANZSRC Field of Research 2020 | 350608. Marketing theory |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | School of Management and Marketing |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q0w12/making-the-twain-meet-applying-marketing-principles-to-local-government-activities
Download files
1902
total views408
total downloads1
views this month0
downloads this month