Which B2B e-business model to adopt: the case of Taiwan agribusiness firms

Paper

Ng, Eric and Brown, Les. 2005. "Which B2B e-business model to adopt: the case of Taiwan agribusiness firms." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Paper/Presentation Title

Which B2B e-business model to adopt: the case of Taiwan agribusiness firms

Presentation TypePaper
AuthorsNg, Eric (Author) and Brown, Les (Author)
EditorsPurchase, Sharon
Journal or Proceedings TitleProceedings of the 2005 Australian and New Zealand Marketing Academy Conference (ANZMAC 2005)
Number of Pages7
Year2005
Place of PublicationFremantle, Western Australia
ISBN064645546X
Web Address (URL) of Paperhttp://www.anzmac.org/conf2005
Web Address (URL) of Conference Proceedingshttp://anzmac2005.conf.uwa.edu.au
Conference/EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries
Event Details
Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries
Parent
ANZMAC Conference
Event Date
05 to end of 07 Dec 2005
Event Location
Fremantle, Australia
Abstract

The research reported in this paper investigated the reasons which led Taiwanese agribusiness
firms to adopt specific e-business models. Initially, the study was based on a prior study
conducted in the context of Australian agribusiness firms. Its relevance lies in the importance
of agribusiness to the economies of both nations and because whereas Australia has
developed a reputation as an efficient exporter of agribusiness products, Taiwan needs to
develop export markets for its agribusiness produce as it is facing increasing competitive
pressure in such global markets, particularly with its entry into the WTO. Findings enhanced
the preliminary model as two additional factors, the influence of buyers and suppliers and the
influence of government agencies, were found to also influence the selection of e-business
models.

Keywordse-business, B2B e-business model, agribusiness
ANZSRC Field of Research 2020350706. International business
Public Notes

Copyright retained by author.

Byline AffiliationsSchool of Management and Marketing
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