Technology-Enhanced Learning for Graduate Students: Exploring the Correlation of Media Richness and Creativity of Computer-Mediated Communication and Face-to-Face Communication

Article

Chao, Shan-Hui, Jiang, Jinzhang, Hsu, Chia-Hsuan, Chiang, Yi-Te, Ng, Eric and Fang, Wei-Ta. 2020. "Technology-Enhanced Learning for Graduate Students: Exploring the Correlation of Media Richness and Creativity of Computer-Mediated Communication and Face-to-Face Communication." Applied Sciences. 10 (5), pp. 1-18. https://doi.org/10.3390/app10051602

Article Title	Technology-Enhanced Learning for Graduate Students: Exploring the Correlation of Media Richness and Creativity of Computer-Mediated Communication and Face-to-Face Communication
ERA Journal ID	211776
Article Category	Article
Authors	Chao, Shan-Hui (Author), Jiang, Jinzhang (Author), Hsu, Chia-Hsuan (Author), Chiang, Yi-Te (Author), Ng, Eric (Author) and Fang, Wei-Ta (Author)
Journal Title	Applied Sciences
Journal Citation	10 (5), pp. 1-18
Article Number	1602
Number of Pages	18
Year	2020
Publisher	MDPI AG
Place of Publication	Switzerland
ISSN	2076-3417
Digital Object Identifier (DOI)	https://doi.org/10.3390/app10051602
Web Address (URL)	https://www.mdpi.com/journal/applsci/special_issues/Techniques_Analysis_Prediction
Abstract	The objective of the research was to explore and compare the differences in potential creative thinking that media richness had on learners in creativity training through two different types of communication formats; computer-mediated communication, and face-to-face communication. The results indicated that the computer-mediated communication format performed better than the face-to-face in terms of the fluency, flexibility, and originality dimensions of creative thinking. The computer-mediated communication format also had a greater level of media richness perception (i.e., use of multiple cues, language diversity, and personal focus of the medium) than the face-to-face format. In terms of the combined effectiveness of computer-mediated communication, and face-to-face formats, the use of multiple cues, language variety of perception of media richness had direct effects on the fluency of creativity. There was also a positive correlation between the elaboration of creativity and the use of multiple cues, language variety, and personal focus of the medium in the perception of media richness. Furthermore, language variety was correlated with creativity and flexibility. The research findings highlighted the importance of the availability of immediate feedback on media richness, whereas creativity cognition should focus on the breadth and depth of the information, which contributes to enhancing the creativity of individuals or a group of employees.
Keywords	creativity; computer mediated communication; face-to-face; media richness; organizational learning
ANZSRC Field of Research 2020	359999. Other commerce, management, tourism and services not elsewhere classified
	399999. Other education not elsewhere classified
Byline Affiliations	Shanghai Jiao Tong University, China
	National Taiwan Normal University, Taiwan
	School of Management and Enterprise
Institution of Origin	University of Southern Queensland

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