Assessing the Effectiveness of Environmental Training for Diving Tourists Using the DEA Model
Article
Huang, Chin-Wei, Ng, Eric, Fang, Wei-Ta and Lo, Li. 2022. "Assessing the Effectiveness of Environmental Training for Diving Tourists Using the DEA Model." Sustainability. 14 (3), pp. 1-13. https://doi.org/10.3390/su14031639
| Article Title | Assessing the Effectiveness of Environmental Training for Diving Tourists Using the DEA Model |
|---|---|
| ERA Journal ID | 41498 |
| Article Category | Article |
| Authors | Huang, Chin-Wei (Author), Ng, Eric (Author), Fang, Wei-Ta (Author) and Lo, Li (Author) |
| Journal Title | Sustainability |
| Journal Citation | 14 (3), pp. 1-13 |
| Article Number | 1639 |
| Number of Pages | 13 |
| Year | 2022 |
| Publisher | MDPI AG |
| Place of Publication | Switzerland |
| ISSN | 2071-1050 |
| Digital Object Identifier (DOI) | https://doi.org/10.3390/su14031639 |
| Web Address (URL) | https://www.mdpi.com/2071-1050/14/3/1639 |
| Abstract | This study proposes an approach based on data envelopment analysis to assess the effectiveness of environmental training for tourists. Most studies have considered only outcomes (i.e., the continuance or halting of improper behavior towards the environment) to represent the effectiveness of environmental training but this approach does not consider the amount of resources that have been applied in the process. The model utilizes input and output factors to estimate the index of effectiveness. We used a survey of underwater tourist activity to test the proposed model in the empirical evaluation and explored both the internal and external influences on the effectiveness. |
| Keywords | tourist behavior; environmental training; data envelopment analysis; diving activity; effectiveness measurement |
| ANZSRC Field of Research 2020 | 410499. Environmental management not elsewhere classified |
| 350699. Marketing not elsewhere classified | |
| Byline Affiliations | Kainan University, Taiwan |
| School of Business | |
| National Taiwan Normal University, Taiwan | |
| Institution of Origin | University of Southern Queensland |
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