An exploratory study on consumers' selection of Australian regional travel agencies
Paper
Paper/Presentation Title | An exploratory study on consumers' selection of Australian regional travel agencies |
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Presentation Type | Paper |
Authors | Ng, Eric (Author) and Cassidy, Frances (Author) |
Editors | Purchase, Sharon |
Journal or Proceedings Title | Proceedings of the 2005 Australian and New Zealand Marketing Academy Conference (ANZMAC 2005) |
Number of Pages | 7 |
Year | 2005 |
Place of Publication | Fremantle, Western Australia |
ISBN | 064645546X |
Web Address (URL) of Paper | http://www.anzmac.org/conf2005 |
Web Address (URL) of Conference Proceedings | http://anzmac2005.conf.uwa.edu.au |
Conference/Event | Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries |
Event Details | Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries Parent ANZMAC Conference Event Date 05 to end of 07 Dec 2005 Event Location Fremantle, Australia |
Abstract | The research reported in this paper explores why regional consumers choose to book their |
Keywords | regional travel agencies, travel agent, travel agencies |
ANZSRC Field of Research 2020 | 350806. Tourist behaviour and visitor experience |
Public Notes | Copyright retained by author |
Byline Affiliations | School of Management and Marketing |
https://research.usq.edu.au/item/9x8vy/an-exploratory-study-on-consumers-selection-of-australian-regional-travel-agencies
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