A conceptual paper on motivations of sporting event tourists in Vanuatu

Paper

Cassidy, Frances. 2013. "A conceptual paper on motivations of sporting event tourists in Vanuatu." Lonik, Ku Azam Tuan (ed.) 3rd Regional Conference on Tourism Research (RCTR 2013): Innovation and Optimisation of Tourism Research. Langkawai, Malaysia 29 - 31 Oct 2013 Penang, Malaysia.
Paper/Presentation Title

A conceptual paper on motivations of sporting event tourists in Vanuatu

Presentation TypePaper
Authors
AuthorCassidy, Frances
EditorsLonik, Ku Azam Tuan
Journal or Proceedings TitleProceedings of the 3rd Regional Conference on Tourism Research (RCTR 2013)
ERA Conference ID80163
Number of Pages11
Year2013
Place of PublicationPenang, Malaysia
ISBN9789673941780
Web Address (URL) of Paperhttp://rctr2013.wordpress.com/
Conference/Event3rd Regional Conference on Tourism Research (RCTR 2013): Innovation and Optimisation of Tourism Research
Event Details
3rd Regional Conference on Tourism Research (RCTR 2013): Innovation and Optimisation of Tourism Research
Regional Conference of Tourism Research: `Innovation & Optimisation of Tourism Research`
Event Date
29 to end of 31 Oct 2013
Event Location
Langkawai, Malaysia
Abstract

Sport event tourism is important in terms of its appeal and ability to generate travel and tourism related benefits to destinations (Gibson, 2002a). To understand this type of tourism it is important to study the sport event tourist motives. These motivations can be the push factors referring to motivations originating within the tourist and traditionally considered intangible or intrinsic (Uysal & Hagan, 1993), or pull factors referring to the destination's (or event's) ability to pull or draw the tourist to it (George & Mekoth, 2004).

Event tourism has emerged as the fastest growing component of the leisure travel market (Shifflet & Bhatia, 1999). One reason for this growth is that it is seen to be an effective addition to the economic development mix of cities and regions (Burgan & Mules, 1992). In particular sport events can motivate improved amenities and business activities in the city or region (French & Disher, 1997), improve a city or region’s position in the market (Brown, Chalip, Jago, & Mules, 2002), increase the number of visitors to a city or region (Higham & Hinch, 2003), and in some instances reduce the seasonality of tourist visits (Higham & Hinch, 2003).

Hence the purpose of this paper is to identify the gaps in the current literature on motivations of sporting event tourists focusing on the push and pull factors in relation to the various types of events in relation to Vanuatu.

Keywords: Sport event tourism, motivations, push and pull factors.

Keywordssport event tourism; motivations; push and pull factors
ANZSRC Field of Research 2020350806. Tourist behaviour and visitor experience
350602. Consumer-oriented product or service development
350804. Tourism marketing
Byline AffiliationsSchool of Management and Marketing
Institution of OriginUniversity of Southern Queensland
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