Wine tasting: to charge or not to charge?
Article
Article Title | Wine tasting: to charge or not to charge? |
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ERA Journal ID | 19662 |
Article Category | Article |
Authors | McNamara, Noeleen (Author) and Cassidy, Frances (Author) |
Journal Title | International Journal of Hospitality Management |
Journal Citation | 49 (8), pp. 8-16 |
Number of Pages | 9 |
Year | 2015 |
Place of Publication | United Kingdom |
ISSN | 0278-4319 |
1873-4693 | |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.ijhm.2015.05.004 |
Web Address (URL) | http://www.sciencedirect.com/science/article/pii/S0278431915000778 |
Abstract | In Australia there is an inconsistency of practice between cellar door operators as to whether they charge for a wine tasting or not. The liquor licensing legislation in each State permits cellar door operators to charge for a wine tasting. Some charge for tastings but deduct this from any purchase made, some provide food to accompany the tasting and others provide a free tasting. This paper considers the practice from a consumer’s (wine tourist’s) viewpoint. A survey was conducted of wine tourists who have attended a cellar door wine tasting to gauge their attitude about charges for wine tastings and probable impacts on their purchasing decisions. The majority expressed a preference for free tastings and stated they would not stay if there was a charge for tastings. However some tourists were willing to pay in a range of circumstances, depending on the services provided and overall experience. |
Keywords | cellar door; wine tasting; wine tasting charges; Australian wine tourism; liquor licensing; consumer behaviour; consumer satisfaction |
ANZSRC Field of Research 2020 | 489999. Other law and legal studies not elsewhere classified |
350804. Tourism marketing | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | School of Law and Justice |
School of Management and Enterprise | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q34vq/wine-tasting-to-charge-or-not-to-charge
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