350804. Tourism marketing
| Title | 350804. Tourism marketing |
|---|---|
| Parent | 3508. Tourism |
Latest research outputs
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Effects of atmosphere on emotions and consumer behaviour at wineries
Sassenberg, Anne-Marie, Sassenberg, Cindy, Sassenberg, Claudia and Heneghan, Maire. 2022. "Effects of atmosphere on emotions and consumer behaviour at wineries." International Journal of Wine Business Research. 34 (4), pp. 523-541. https://doi.org/10.1108/IJWBR-05-2021-0028Article
Indigenous tourism in Panama: segmenting international visitors
Chercoles, Rosario, Ruhanen, Lisa, Axelsen, Megan and Hughes, Karen. 2021. "Indigenous tourism in Panama: segmenting international visitors." Journal of Heritage Tourism. 16 (2), pp. 123-135. https://doi.org/10.1080/1743873X.2020.1782923Article
The dilemmas and gains of brands in a mega sport event alliance
Sassenberg, Cindy. 2020. The dilemmas and gains of brands in a mega sport event alliance. Masters Thesis Master of Business (Research). University of Southern Queensland. https://doi.org/10.26192/j6a2-cb02Masters Thesis
Wine tasting: to charge or not to charge?
McNamara, Noeleen and Cassidy, Frances. 2015. "Wine tasting: to charge or not to charge?" International Journal of Hospitality Management. 49 (8), pp. 8-16. https://doi.org/10.1016/j.ijhm.2015.05.004Article
Advancing the global perspective of tourism by examining core and peripheral destinations
Cassidy, Frances and Hume, Margee. 2015. "Advancing the global perspective of tourism by examining core and peripheral destinations." Camillo, Angelo A. (ed.) Handbook of research on global hospitality and tourism management. Hershey, PA. United States. IGI Global. pp. 37-53Edited book (chapter)
The language of ecotourism
Fenton Keane, Jayne. 2015. The language of ecotourism. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
A conceptual paper on motivations of sporting event tourists in Vanuatu
Cassidy, Frances. 2013. "A conceptual paper on motivations of sporting event tourists in Vanuatu." Lonik, Ku Azam Tuan (ed.) 3rd Regional Conference on Tourism Research (RCTR 2013): Innovation and Optimisation of Tourism Research. Langkawai, Malaysia 29 - 31 Oct 2013 Penang, Malaysia.Paper
Social media practices serving co-creation in tourism
Horvath, Zsuzsanna. 2011. "Social media practices serving co-creation in tourism." Clarke, Alan (ed.) 2nd International Tourism Conference 2010: Exploring Co-Creation. Veszprem, Hungary 16 - 18 Sep 2010 Harlow, EX. United Kingdom.Paper
Baron for a day: guests' perception of historical past in castle hotels
Horvath, Zsuzsanna and Nagy, Adrienne. 2012. "Baron for a day: guests' perception of historical past in castle hotels." Journal of Tourism Challenges and Trends. 5 (2), pp. 103-123.Article
What is the future of sales executives in the travel industry
Cassidy, Frances. 2001. "What is the future of sales executives in the travel industry." Pforr, Christof and Janeczko, Ben (ed.) 11th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2001). Canberra, Austalia 07 - 10 Feb 2001 Canberra, Australia.Paper
Air transport policy and its impacts on passenger traffic and tourist flows
Zhang, Yahua and Findlay, Christopher. 2014. "Air transport policy and its impacts on passenger traffic and tourist flows." Journal of Air Transport Management. 34, pp. 42-48. https://doi.org/10.1016/j.jairtraman.2013.07.010Article
Understanding changes in the caravanning sector: a case study
McClymont, Hoda, Carson, Michelle and Prideaux, Bruce. 2011. "Understanding changes in the caravanning sector: a case study." Prideaux, Bruce and Carson, Dean (ed.) Drive tourism: trends and emerging markets. Abingdon, Oxon. United Kingdom. Routledge. pp. 210-223Edited book (chapter)
Establishing a conceptual model for the sustainable wine district
Cassidy, Frances, Hume, Margee and Chadee, Doren. 2011. "Establishing a conceptual model for the sustainable wine district." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.Paper
Carbon mitigation by environmentally certified tourism operators
Zeppel, Heather and Beaumont, Narelle. 2011. "Carbon mitigation by environmentally certified tourism operators." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.Paper
Australia as a holiday destination: young Americans vs young Chinese Malaysians decision making
Summers, Jane and McColl-Kennedy, Janet. 1998. "Australia as a holiday destination: young Americans vs young Chinese Malaysians decision making." Journal of Hospitality and Leisure Marketing. 5 (4), pp. 33 - 55. https://doi.org/10.1300/J150v05n04_04Article
The web portal as a collaborative tool
Rowe, Michelle and Pease, Wayne. 2007. "The web portal as a collaborative tool." Tatnall, Arthur (ed.) Encyclopedia of portal technologies and applications. Hershey, PA. United States. IGI Global. pp. 1138-1143Edited book (chapter)
An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry
Hardy, Tiffany, Ogunmokun, Gabriel and Winter, Caroline. 2005. "An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry." Davies, Doug, Fisher, Greg and Hughes, Raechel (ed.) 19th Australian and New Zealand Academy of Management Conference (ANZAM 2005). Canberra, Australia 07 - 10 Dec 2005 Canberra, Australia.Paper
The preferences of potential marine research tourists for different marine research tourism products in Australia
Wood, Peter and Zeppel, Heather. 2008. "The preferences of potential marine research tourists for different marine research tourism products in Australia." Hu, Clark and Meng, F. (ed.) 27th Annual ISTTE (International Society of Travel and Tourism Educators) Conference: The Future Success of Tourism: New Directions, Challenges and Opportunities. Dublin, Ireland 30 Sep - 02 Oct 2008 Michigan, United States.Paper
The third criterion of ecotourism: are ecotourists more concerned about sustainability than other tourists?
Beaumont, Narelle. 2011. "The third criterion of ecotourism: are ecotourists more concerned about sustainability than other tourists?" Journal of Ecotourism. 10 (2), pp. 135-148. https://doi.org/10.1080/14724049.2011.555554Article
Destination segmentation: a recommended two-step approach
Tkaczynski, Aaron, Rundle-Thiele, Sharyn and Beaumont, Narelle. 2010. "Destination segmentation: a recommended two-step approach." Journal of Travel Research. 49 (2), pp. 139-152. https://doi.org/10.1177/0047287509336470Article
Promoting to the drive tourists: an exploratory Queensland study
Prideaux, Bruce, McClymont, Hoda and Cassidy, Frances. 2005. "Promoting to the drive tourists: an exploratory Queensland study." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.Paper
Satisfaction of Australian families travel experience to the Great Barrier Reef Islands of Queensland
Cassidy, Frances. 2004. "Satisfaction of Australian families travel experience to the Great Barrier Reef Islands of Queensland." Chon, Kaye, Hsu, Cathy and Okamoto, Nobuyuki (ed.) 10th Annual Conference: Globalization and Tourism Research: East Meets West. Nagasaki, Japan 04 - 07 Jul 2004 Japan.Paper
A socio-demographic profile of visitors to the South Pacific outer islands of Vanuatu
Cassidy, Frances. 2009. "A socio-demographic profile of visitors to the South Pacific outer islands of Vanuatu." International Convention and Expo Summit 2009. Hong Kong, China 18 - 20 May 2009 Hong Kong.Paper
An exploratory study on the use of information sources by consumers to select Australian regional travel agencies
Ng, Eric. 2009. "An exploratory study on the use of information sources by consumers to select Australian regional travel agencies." Journal of Hospitality Marketing and Management. 18 (1), pp. 26-43. https://doi.org/10.1080/19368620801988990Article
Segmentation: a tourism stakeholder view
Tkaczynski, Aaron, Rundle-Thiele, Sharyn R. and Beaumont, Narelle. 2009. "Segmentation: a tourism stakeholder view." Tourism Management: research, policies, practice. 30 (2), pp. 169-175. https://doi.org/10.1016/j.tourman.2008.05.010Article
Insights into how regional tourism operators view their markets
Tkaczynski, Aaron, Rundle-Thiele, Sharyn R. and Beaumont, Narelle. 2008. "Insights into how regional tourism operators view their markets." International Journal of Organisational Behaviour. 13 (1), pp. 16-27.Article
Drive tourists: who are they, what do they do and how do we attract them?
Prideaux, Bruce and McClymont, Hoda. 2007. "Drive tourists: who are they, what do they do and how do we attract them?" ASEAN Journal on Hospitality and Tourism. 6 (2), pp. 23-30.Article
Tourism community views on destination positioning: a case study
Tkaczynski, Aaron, Rundle-Thiele, Sharyn R. and Beaumont, Narelle. 2008. "Tourism community views on destination positioning: a case study." Richardson, Scott, Fredline, Liz, Patiar, Aanoop and Ternel, Megan (ed.) 18th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2008). Gold Coast, Australia 11 - 14 Feb 2008 Gold Coast, Australia.Paper
Web portals as an exemplar for tourist destinations
Rowe, Michelle, Pease, Wayne and McLeod, Pauline. 2007. "Web portals as an exemplar for tourist destinations." Tatnall, Arthur (ed.) Encyclopedia of portal technologies and applications. Hershey, PA. United States. IGI Global. pp. 1157-1160Edited book (chapter)
Factors influencing repositioning of a tourism destination
Tkaczynski, Aaron, Hastings, Kathy and Beaumont, Narelle. 2006. "Factors influencing repositioning of a tourism destination." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.Paper
Exploring the major factors influencing consumer selection of travel agencies in a regional setting
Ng, Eric, Cassidy, Frances and Brown, Les. 2006. "Exploring the major factors influencing consumer selection of travel agencies in a regional setting." Journal of Hospitality and Tourism Management. 13 (1), pp. 75-84.Article
The role of ICT in regional tourism providers
Pease, Wayne, Rowe, Michelle and Cooper, Malcolm. 2005. "The role of ICT in regional tourism providers." Asia Pacific Journal of Economics and Business. 9 (2), pp. 50-62.Article