An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry

Paper

Hardy, Tiffany, Ogunmokun, Gabriel and Winter, Caroline. 2005. "An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry." Davies, Doug, Fisher, Greg and Hughes, Raechel (ed.) ANZAM 2005: Engaging the Multiple Contexts of Management Convergence and Divergence of Managaement Theory and Practice. Canberra, Australia 07 - 10 Dec 2005 Canberra, Australia.
Paper/Presentation Title

An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry

Presentation TypePaper
AuthorsHardy, Tiffany (Author), Ogunmokun, Gabriel (Author) and Winter, Caroline (Author)
EditorsDavies, Doug, Fisher, Greg and Hughes, Raechel
Journal or Proceedings TitleProceedings of the 19th Australian and New Zealand Academy of Management Conference (ANZAM 2005)
Number of Pages11
Year2005
Place of PublicationCanberra, Australia
ISBN1740882458
Web Address (URL) of Paperhttp://www.anzam.uts.edu.au/events.htm
Conference/EventANZAM 2005: Engaging the Multiple Contexts of Management Convergence and Divergence of Managaement Theory and Practice
Event Details
ANZAM 2005: Engaging the Multiple Contexts of Management Convergence and Divergence of Managaement Theory and Practice
Parent
Australian and New Zealand Academy of Management Conference
Event Date
07 to end of 10 Dec 2005
Event Location
Canberra, Australia
Abstract

Although according to the literature being able to build loyalty in consumers is a key factor in acquiring market share and sustaining a competitive advantage, very little is known about the factors affecting loyalty to a camping site. This study was designed to identify if campers demographic variables and their level of satisfaction with a camping site may be related to their loyalty to the camping site.

Keywordscampers; camping; loyalty; camping sites; consumers; market share; competitive advantage; tourism industry
ANZSRC Field of Research 2020350806. Tourist behaviour and visitor experience
440608. Recreation, leisure and tourism geography
350804. Tourism marketing
Public Notes

Permission obtained from Raechel Hughes (editor) - Copyright retained by author.

Byline AffiliationsDepartment of Marketing and Tourism
La Trobe University
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