An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry
Paper
Paper/Presentation Title | An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry |
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Presentation Type | Paper |
Authors | Hardy, Tiffany (Author), Ogunmokun, Gabriel (Author) and Winter, Caroline (Author) |
Editors | Davies, Doug, Fisher, Greg and Hughes, Raechel |
Journal or Proceedings Title | Proceedings of the 19th Australian and New Zealand Academy of Management Conference (ANZAM 2005) |
Number of Pages | 11 |
Year | 2005 |
Place of Publication | Canberra, Australia |
ISBN | 1740882458 |
Web Address (URL) of Paper | http://www.anzam.uts.edu.au/events.htm |
Conference/Event | ANZAM 2005: Engaging the Multiple Contexts of Management Convergence and Divergence of Managaement Theory and Practice |
Event Details | ANZAM 2005: Engaging the Multiple Contexts of Management Convergence and Divergence of Managaement Theory and Practice Parent Australian and New Zealand Academy of Management Conference Event Date 07 to end of 10 Dec 2005 Event Location Canberra, Australia |
Abstract | Although according to the literature being able to build loyalty in consumers is a key factor in acquiring market share and sustaining a competitive advantage, very little is known about the factors affecting loyalty to a camping site. This study was designed to identify if campers demographic variables and their level of satisfaction with a camping site may be related to their loyalty to the camping site. |
Keywords | campers; camping; loyalty; camping sites; consumers; market share; competitive advantage; tourism industry |
ANZSRC Field of Research 2020 | 350806. Tourist behaviour and visitor experience |
440608. Recreation, leisure and tourism geography | |
350804. Tourism marketing | |
Public Notes | Permission obtained from Raechel Hughes (editor) - Copyright retained by author. |
Byline Affiliations | Department of Marketing and Tourism |
La Trobe University |
https://research.usq.edu.au/item/9x9y8/an-exploratory-study-of-factors-influencing-campers-level-of-loyalty-to-camping-sites-in-the-tourism-industry
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Hardy_Ogunmokun_Winter_ANZAM_Paper-customer_Loyalty_paper_in_Tourism.pdf | ||
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