An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry

Paper

Hardy, Tiffany, Ogunmokun, Gabriel and Winter, Caroline. 2005. "An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry." Davies, Doug, Fisher, Greg and Hughes, Raechel (ed.) 19th Australian and New Zealand Academy of Management Conference (ANZAM 2005). Canberra, Australia 07 - 10 Dec 2005 Canberra, Australia.
Paper/Presentation Title

An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry

Presentation TypePaper
AuthorsHardy, Tiffany (Author), Ogunmokun, Gabriel (Author) and Winter, Caroline (Author)
EditorsDavies, Doug, Fisher, Greg and Hughes, Raechel
Journal or Proceedings TitleProceedings of the 19th Australian and New Zealand Academy of Management Conference (ANZAM 2005)
Number of Pages11
Year2005
Place of PublicationCanberra, Australia
ISBN1740882458
Web Address (URL) of Paperhttp://www.anzam.uts.edu.au/events.htm
Conference/Event19th Australian and New Zealand Academy of Management Conference (ANZAM 2005)
Event Details
19th Australian and New Zealand Academy of Management Conference (ANZAM 2005)
Parent
Australian and New Zealand Academy of Management Conference
Delivery
In person
Event Date
07 to end of 10 Dec 2005
Event Location
Canberra, Australia
Abstract

Although according to the literature being able to build loyalty in consumers is a key factor in acquiring market share and sustaining a competitive advantage, very little is known about the factors affecting loyalty to a camping site. This study was designed to identify if campers demographic variables and their level of satisfaction with a camping site may be related to their loyalty to the camping site.

Keywordscampers; camping; loyalty; camping sites; consumers; market share; competitive advantage; tourism industry
ANZSRC Field of Research 2020350806. Tourist behaviour and visitor experience
440608. Recreation, leisure and tourism geography
350804. Tourism marketing
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsDepartment of Marketing and Tourism
La Trobe University
Permalink -

https://research.usq.edu.au/item/9x9y8/an-exploratory-study-of-factors-influencing-campers-level-of-loyalty-to-camping-sites-in-the-tourism-industry

Log in to edit

Download files

Published Version
Hardy_Ogunmokun_Winter_ANZAM_Paper-customer_Loyalty_paper_in_Tourism.pdf
File access level: Anyone

  • 2654
    total views
  • 1417
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

An empirical study of manufacturing flexibility of exporting firms in China: how do strategic and organizational contexts matter?
Li, Ling-yee and Ogunmokun, Gabriel O.. 2008. "An empirical study of manufacturing flexibility of exporting firms in China: how do strategic and organizational contexts matter?" Industrial Marketing Management. 37 (6), pp. 738-751. https://doi.org/10.1016/j.indmarman.2007.05.007
Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia
Young, Jared, Ogunmokun, Gabriel and Winter, Caroline. 2005. "Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia ." Davies, Doug, Fisher, Greg and Hughes, Raechel (ed.) 19th Australian and New Zealand Academy of Management Conference (ANZAM 2005). Canberra, Australia 07 - 10 Dec 2005 Canberra, Australia.
Measuring the attitudes of Australian food manufactures towards genetically modified (GM) foods: a pilot study
Ogunmokun, Gabriel, Woodside, Frances M. and Brown, Les. 2005. "Measuring the attitudes of Australian food manufactures towards genetically modified (GM) foods: a pilot study." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Crocodiles and oil prices: Northern Territory tourism as the 'canary in the coal mine' for global tourism
Harrison, Karey and Winter, Caroline. 2005. "Crocodiles and oil prices: Northern Territory tourism as the 'canary in the coal mine' for global tourism." Burns, Peter M. (ed.) 4th International Symposium on Aspects of Tourism. Eastbourne, United Kingdom 23 - 24 Jun 2005 Eastbourne, United Kindom.
An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia
McClymont, Hoda, Ogunmokun, Gabriel and Ali Akbari, Judith. 2004. "An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia." Problems and Perspectives in Management.
Effect of marketing control on export venture performance: The moderating role of relationship intensity and market dynamism
Ling-yee, Li and Ogunmokun, Gabriel O.. 2003. "Effect of marketing control on export venture performance: The moderating role of relationship intensity and market dynamism." Journal of Global Marketing. 16 (3), pp. 5-29. https://doi.org/10.1300/J042v16n03_02
Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low level of business performance
Ogunmokun, Gabriel, McPhail, Janelle and Chin, Iris. 2003. "Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low level of business performance." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.
A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance
Ogunmokun, Gabriel, Chin, Iris and McPhail, Janelle. 2005. "A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance." International Journal of Management. 22 (1), pp. 32-40.
A study of strategic behaviour influencing export performance in international marketing
Ogunmokun, Gabriel and Li, Ling-yee. 2005. "A study of strategic behaviour influencing export performance in international marketing." Fang, Wenchang (ed.) 2005 International Conference on Business and Information (BAI 2005). Hong Kong, China 14 - 15 Jul 2005 Hong Kong.
Public relations practices and organizational performance
Ogunmokun, Gabriel and Chin, Iris. 2005. "Public relations practices and organizational performance." Fang, Wenchang (ed.) 2005 International Conference on Business and Information (BAI 2005). Hong Kong, China 14 - 15 Jul 2005 Hong Kong.
Preferences and values for forests and wetlands: a comparison of farmers, environmentalists, and the general public in Australia
Winter, Caroline. 2005. "Preferences and values for forests and wetlands: a comparison of farmers, environmentalists, and the general public in Australia ." Society and Natural Resources. 18 (6), pp. 541-555. https://doi.org/10.1080/08941920590947986
'True camping': is there a place for it?
Winter, Caroline. 2005. "'True camping': is there a place for it?" Tremblay, Pascal and Boyle, Alicia (ed.) 15th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2005). Alice Springs, Australia 01 - 05 Feb 2005 Darwin, Australia.
The effect of strategic marketing planning practices on performance: a study of Australian private hospitals
Hopper, Tiana, Ogunmokun, Gabriel and McClymont, Hoda. 2005. "The effect of strategic marketing planning practices on performance: a study of Australian private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.
Strategy implementation and organizational performance: a study of private hospitals
Ogunmokun, Gabriel, Hopper, Tiana and McClymont, Hoda. 2005. "Strategy implementation and organizational performance: a study of private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.
The use of values to understand visitors to natural areas: a study of campers on the Murray River
Winter, Caroline. 2005. "The use of values to understand visitors to natural areas: a study of campers on the Murray River." Journal of Tourism Studies. 16 (1), pp. 38-47.