Public relations practices and organizational performance

Paper

Ogunmokun, Gabriel and Chin, Iris. 2005. "Public relations practices and organizational performance." Fang, Wenchang (ed.) 2005 International Conference on Business and Information (BAI 2005). Hong Kong, China 14 - 15 Jul 2005 Hong Kong.
Paper/Presentation Title

Public relations practices and organizational performance

Presentation TypePaper
AuthorsOgunmokun, Gabriel (Author) and Chin, Iris (Author)
EditorsFang, Wenchang
Journal or Proceedings TitleProceedings of the 2005 International Conference on Business and Information (BAI 2005)
Number of Pages8
Year2005
Place of PublicationHong Kong
Conference/Event2005 International Conference on Business and Information (BAI 2005)
Event Details
2005 International Conference on Business and Information (BAI 2005)
Event Date
14 to end of 15 Jul 2005
Event Location
Hong Kong, China
Abstract

Although small numbers of empirical studies have examined public relations practices in organizations and the prescriptive marketing literature continues to stress the value of public relations activities, little or no empirical studies in Australia have investigated the effect of public relations activities on organizational performance. This paper will present the results of a study in Australia that was designed to examine the extent to which the use of the each of the various public relations activities could be related to a high or a low level of organizational performance.

Keywordspublic relations practices; organizational performance
ANZSRC Field of Research 2020350604. Marketing communications
350711. Organisational planning and management
Public Notes

No evidence of copyright restrictions preventing deposit.

Byline AffiliationsSchool of Management and Marketing
Department of Marketing and Tourism
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https://research.usq.edu.au/item/9x80z/public-relations-practices-and-organizational-performance

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