The effect of strategic marketing planning practices on performance: a study of Australian private hospitals
Paper
Paper/Presentation Title | The effect of strategic marketing planning practices on performance: a study of Australian private hospitals |
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Presentation Type | Paper |
Authors | Hopper, Tiana (Author), Ogunmokun, Gabriel (Author) and McClymont, Hoda (Author) |
Editors | Shehadie, Elias |
Journal or Proceedings Title | Proceedings of the Australasian Business and Behavioural Sciences Association Conference (ABBSA 2005) |
Number of Pages | 10 |
Year | 2005 |
Place of Publication | Australia |
ISBN | 0646450328 |
Conference/Event | Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005) |
Event Details | Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005) Event Date 05 to end of 07 Aug 2005 Event Location Cairns, Australia |
Abstract | Although many marketing text books and a number of studies claim that strategic marketing planning can help firms improve their organizational performance, little or no study particularly in Australia has examined the effect of strategic marketing planning practices on private hospitals. This paper aims to present the results of a study that addressed whether strategic marketing planning practice is related to private hospitals organizational performance. |
Keywords | marketing strategies; private hospitals; organizational performance |
ANZSRC Field of Research 2020 | 350606. Marketing research methodology |
429999. Other health sciences not elsewhere classified | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | University of Southern Queensland |
School of Management and Marketing | |
Department of Marketing and Tourism |
https://research.usq.edu.au/item/9x7w4/the-effect-of-strategic-marketing-planning-practices-on-performance-a-study-of-australian-private-hospitals
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