A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance
Article
Ogunmokun, Gabriel, Chin, Iris and McPhail, Janelle. 2005. "A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance." International Journal of Management. 22 (1), pp. 32-40.
Article Title | A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance |
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ERA Journal ID | 19166 |
Article Category | Article |
Authors | Ogunmokun, Gabriel (Author), Chin, Iris (Author) and McPhail, Janelle (Author) |
Journal Title | International Journal of Management |
Journal Citation | 22 (1), pp. 32-40 |
Year | 2005 |
Place of Publication | Dorset, U.K. |
ISSN | 0813-0183 |
ANZSRC Field of Research 2020 | 350606. Marketing research methodology |
350711. Organisational planning and management | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Department of Marketing and Tourism |
Research Centre for International Marketing, Exporting and Trade, Australia |
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