A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance

Article


Ogunmokun, Gabriel, Chin, Iris and McPhail, Janelle. 2005. "A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance." International Journal of Management. 22 (1), pp. 32-40.
Article Title

A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance

ERA Journal ID19166
Article CategoryArticle
AuthorsOgunmokun, Gabriel (Author), Chin, Iris (Author) and McPhail, Janelle (Author)
Journal TitleInternational Journal of Management
Journal Citation22 (1), pp. 32-40
Year2005
Place of PublicationDorset, U.K.
ISSN0813-0183
ANZSRC Field of Research 2020350606. Marketing research methodology
350711. Organisational planning and management
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Byline AffiliationsDepartment of Marketing and Tourism
Research Centre for International Marketing, Exporting and Trade, Australia
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