A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance

Article


Ogunmokun, Gabriel, Chin, Iris and McPhail, Janelle. 2005. "A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance." International Journal of Management. 22 (1), pp. 32-40.
Article Title

A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance

ERA Journal ID19166
Article CategoryArticle
AuthorsOgunmokun, Gabriel (Author), Chin, Iris (Author) and McPhail, Janelle (Author)
Journal TitleInternational Journal of Management
Journal Citation22 (1), pp. 32-40
Year2005
Place of PublicationDorset, U.K.
ISSN0813-0183
ANZSRC Field of Research 2020350606. Marketing research methodology
350711. Organisational planning and management
Public Notes

Files associated with this item cannot be displayed due to copyright restrictions.

Byline AffiliationsDepartment of Marketing and Tourism
Research Centre for International Marketing, Exporting and Trade, Australia
Permalink -

https://research.usq.edu.au/item/9xv18/a-discriminant-analysis-of-the-managers-perceptions-of-the-value-of-marketing-research-and-its-effect-on-business-performance

Download files

  • 2056
    total views
  • 126
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

An empirical study of manufacturing flexibility of exporting firms in China: how do strategic and organizational contexts matter?
Li, Ling-yee and Ogunmokun, Gabriel O.. 2008. "An empirical study of manufacturing flexibility of exporting firms in China: how do strategic and organizational contexts matter?" Industrial Marketing Management. 37 (6), pp. 738-751. https://doi.org/10.1016/j.indmarman.2007.05.007
A conceptual model and evaluation process for educational technology learning resources: a legal case study
McDonald, Jacquie, McPhail, Janelle, Maguire, Michael and Millett, Bruce. 2004. "A conceptual model and evaluation process for educational technology learning resources: a legal case study." Educational Media International. 41 (4), pp. 287-296. https://doi.org/10.1080/09523980410001680914
An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry
Hardy, Tiffany, Ogunmokun, Gabriel and Winter, Caroline. 2005. "An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry." Davies, Doug, Fisher, Greg and Hughes, Raechel (ed.) 19th Australian and New Zealand Academy of Management Conference (ANZAM 2005). Canberra, Australia 07 - 10 Dec 2005 Canberra, Australia.
Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia
Young, Jared, Ogunmokun, Gabriel and Winter, Caroline. 2005. "Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia ." Davies, Doug, Fisher, Greg and Hughes, Raechel (ed.) 19th Australian and New Zealand Academy of Management Conference (ANZAM 2005). Canberra, Australia 07 - 10 Dec 2005 Canberra, Australia.
Measuring the attitudes of Australian food manufactures towards genetically modified (GM) foods: a pilot study
Ogunmokun, Gabriel, Woodside, Frances M. and Brown, Les. 2005. "Measuring the attitudes of Australian food manufactures towards genetically modified (GM) foods: a pilot study." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Understanding older consumers' usage of self-service technologies: test of two models
McPhail, Janelle, Fogarty, Gerard and Walker, Rhett H.. 2003. "Understanding older consumers' usage of self-service technologies: test of two models." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Austalia.
An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia
McClymont, Hoda, Ogunmokun, Gabriel and Ali Akbari, Judith. 2004. "An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia." Problems and Perspectives in Management.
Effect of marketing control on export venture performance: The moderating role of relationship intensity and market dynamism
Ling-yee, Li and Ogunmokun, Gabriel O.. 2003. "Effect of marketing control on export venture performance: The moderating role of relationship intensity and market dynamism." Journal of Global Marketing. 16 (3), pp. 5-29. https://doi.org/10.1300/J042v16n03_02
Developing professional relationships between supervisors and doctorial candidates
McPhail, Janelle and Erwee, Ronel. 2000. "Developing professional relationships between supervisors and doctorial candidates." Australian Journal of Management and Organisational Behaviour. 3 (1), pp. 76-90.
Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low level of business performance
Ogunmokun, Gabriel, McPhail, Janelle and Chin, Iris. 2003. "Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low level of business performance." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.
The effect of mood states on the dyadic service encounter
McPhail, Janelle and Mattson, Jan. 1996. "The effect of mood states on the dyadic service encounter." Belk , Russel and Groves, Ronald (ed.) 2nd Asia Pacific Conference of the Association for Consumer Research. Perth, Australia 12 - 13 Jul 1996 Provo, UT. United States.
Student’s attitudes towards technology-enhanced learning resources for an introductory marketing course
McPhail, Janelle and Birch, Dawn. 2004. "Student’s attitudes towards technology-enhanced learning resources for an introductory marketing course." ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.
A study of strategic behaviour influencing export performance in international marketing
Ogunmokun, Gabriel and Li, Ling-yee. 2005. "A study of strategic behaviour influencing export performance in international marketing." Fang, Wenchang (ed.) 2005 International Conference on Business and Information (BAI 2005). Hong Kong, China 14 - 15 Jul 2005 Hong Kong.
Public relations practices and organizational performance
Ogunmokun, Gabriel and Chin, Iris. 2005. "Public relations practices and organizational performance." Fang, Wenchang (ed.) 2005 International Conference on Business and Information (BAI 2005). Hong Kong, China 14 - 15 Jul 2005 Hong Kong.
The effect of strategic marketing planning practices on performance: a study of Australian private hospitals
Hopper, Tiana, Ogunmokun, Gabriel and McClymont, Hoda. 2005. "The effect of strategic marketing planning practices on performance: a study of Australian private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.
Strategy implementation and organizational performance: a study of private hospitals
Ogunmokun, Gabriel, Hopper, Tiana and McClymont, Hoda. 2005. "Strategy implementation and organizational performance: a study of private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.
Mature Australian consumers' adoption and consumption of self-service banking technologies
McPhail, Janelle and Fogarty, Gerard. 2004. "Mature Australian consumers' adoption and consumption of self-service banking technologies." Journal of Financial Services Marketing. 8 (4), pp. 302-313.