Student’s attitudes towards technology-enhanced learning resources for an introductory marketing course

Paper


McPhail, Janelle and Birch, Dawn. 2004. "Student’s attitudes towards technology-enhanced learning resources for an introductory marketing course." ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.
Paper/Presentation Title

Student’s attitudes towards technology-enhanced learning resources for an introductory marketing course

Presentation TypePaper
AuthorsMcPhail, Janelle (Author) and Birch, Dawn (Author)
Journal or Proceedings TitleProceedings of the 2004 Australian and New Zealand Marketing Academy Conference (ANZMAC 2004)
Number of Pages7
Year2004
Place of PublicationWellington, New Zealand
ISBN0475122143
Web Address (URL) of Paperhttp://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/CDsite/papers/McPhail1.PDF
Conference/EventANZMAC 2004: Marketing Accountabilities and Responsibilities
Event Details
ANZMAC 2004: Marketing Accountabilities and Responsibilities
Parent
ANZMAC Conference
Event Date
29 Nov 2004 to end of 01 Dec 2004
Event Location
Wellington, New Zealand
Abstract

Marketing educators are faced with the challenge of embracing new technologies for developing learning tools and adopting teaching strategies that facilitate active learning. This study evaluates 291 undergraduate marketing students’ attitudes toward technology-enhanced learning resources provided on CD-ROM and a course homepage. Compatibility and study performance were main predictors of students’ attitudes. Less than 20% of the students indicated that they have a negative attitude towards a shift from paper-based materials to a technology-enhanced learning environment. Based on the findings of this study, a transition phase that retains some print-based materials is strongly recommended.

Keywordstechnology-enhanced learning; student attitudes; educational technology; introductory marketing; e-learning
ANZSRC Field of Research 2020390405. Educational technology and computing
520102. Educational psychology
390103. Economics, business and management curriculum and pedagogy
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsDepartment of Marketing and Tourism
School of Management and Marketing
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