Student’s attitudes towards technology-enhanced learning resources for an introductory marketing course

Paper

McPhail, Janelle and Birch, Dawn. 2004. "Student’s attitudes towards technology-enhanced learning resources for an introductory marketing course." ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.

Paper/Presentation Title	Student’s attitudes towards technology-enhanced learning resources for an introductory marketing course
Presentation Type	Paper
Authors	McPhail, Janelle (Author) and Birch, Dawn (Author)
Journal or Proceedings Title	Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference (ANZMAC 2004)
Number of Pages	7
Year	2004
Place of Publication	Wellington, New Zealand
ISBN	0475122143
Web Address (URL) of Paper	http://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/CDsite/papers/McPhail1.PDF
Conference/Event	ANZMAC 2004: Marketing Accountabilities and Responsibilities
Event Details	ANZMAC 2004: Marketing Accountabilities and Responsibilities Parent ANZMAC Conference Event Date 29 Nov 2004 to end of 01 Dec 2004 Event Location Wellington, New Zealand
Abstract	Marketing educators are faced with the challenge of embracing new technologies for developing learning tools and adopting teaching strategies that facilitate active learning. This study evaluates 291 undergraduate marketing students’ attitudes toward technology-enhanced learning resources provided on CD-ROM and a course homepage. Compatibility and study performance were main predictors of students’ attitudes. Less than 20% of the students indicated that they have a negative attitude towards a shift from paper-based materials to a technology-enhanced learning environment. Based on the findings of this study, a transition phase that retains some print-based materials is strongly recommended.
Keywords	technology-enhanced learning; student attitudes; educational technology; introductory marketing; e-learning
ANZSRC Field of Research 2020	390405. Educational technology and computing
	520102. Educational psychology
	390103. Economics, business and management curriculum and pedagogy
Public Notes	File reproduced in accordance with the copyright policy of the publisher/author.
Byline Affiliations	Department of Marketing and Tourism
	School of Management and Marketing

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