Student’s attitudes towards technology-enhanced learning resources for an introductory marketing course

Paper

McPhail, Janelle and Birch, Dawn. 2004. "Student’s attitudes towards technology-enhanced learning resources for an introductory marketing course." ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.

Paper/Presentation Title	Student’s attitudes towards technology-enhanced learning resources for an introductory marketing course
Presentation Type	Paper
Authors	McPhail, Janelle (Author) and Birch, Dawn (Author)
Journal or Proceedings Title	Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference (ANZMAC 2004)
Number of Pages	7
Year	2004
Place of Publication	Wellington, New Zealand
ISBN	0475122143
Web Address (URL) of Paper	http://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/CDsite/papers/McPhail1.PDF
Conference/Event	ANZMAC 2004: Marketing Accountabilities and Responsibilities
Event Details	ANZMAC 2004: Marketing Accountabilities and Responsibilities Parent ANZMAC Conference Event Date 29 Nov 2004 to end of 01 Dec 2004 Event Location Wellington, New Zealand
Abstract	Marketing educators are faced with the challenge of embracing new technologies for developing learning tools and adopting teaching strategies that facilitate active learning. This study evaluates 291 undergraduate marketing students’ attitudes toward technology-enhanced learning resources provided on CD-ROM and a course homepage. Compatibility and study performance were main predictors of students’ attitudes. Less than 20% of the students indicated that they have a negative attitude towards a shift from paper-based materials to a technology-enhanced learning environment. Based on the findings of this study, a transition phase that retains some print-based materials is strongly recommended.
Keywords	technology-enhanced learning; student attitudes; educational technology; introductory marketing; e-learning
ANZSRC Field of Research 2020	390405. Educational technology and computing
	520102. Educational psychology
	390103. Economics, business and management curriculum and pedagogy
Public Notes	File reproduced in accordance with the copyright policy of the publisher/author.
Byline Affiliations	Department of Marketing and Tourism
	School of Management and Marketing

Permalink -

https://research.usq.edu.au/item/9y39q/student-s-attitudes-towards-technology-enhanced-learning-resources-for-an-introductory-marketing-course

Download files

Published Version

	McPhail1_Birch_ANZMAC2004_PV.pdf
File access level: Anyone

Submitted Version

	McPhail_Birch_ANZMAC_2004_Track_7.pdf
File access level: Anyone

2106
total views
549
total downloads
0
views this month
1
downloads this month

Export as

Related outputs

The impact of multiple representations of content using multimedia on learning outcomes

Birch, Dawn, Sankey, Michael and Gardiner, Michael. 2010. "The impact of multiple representations of content using multimedia on learning outcomes." International Journal of Instructional Technology and Distance Learning. 7 (4), pp. 3-19.

Strategies to improve retention of postgraduate business students in distance education courses: an Australian case

Carroll, David, Ng, Eric and Birch, Dawn. 2013. "Strategies to improve retention of postgraduate business students in distance education courses: an Australian case." Turkish Online Journal of Distance Education. 14 (1), pp. 140-153.

The impact of multiple representations of content using multimedia on learning outcomes across learning styles and modal preferences

Sankey, M. D., Birch, D. and Gardiner, M. W.. 2011. "The impact of multiple representations of content using multimedia on learning outcomes across learning styles and modal preferences." International Journal of Education and Development Using Information and Communication Technology. 7 (3), pp. 18-35.

Factors influencing academics' development of interactive multimodal technology-mediated distance higher education courses

Birch, Dawn. 2008. Factors influencing academics' development of interactive multimodal technology-mediated distance higher education courses. Doctorate other than PhD Doctor of Education. Queensland University of Technology.

Factors influencing academics' development of e-learning environments: an Australian case study

Birch, Dawn. 2009. Factors influencing academics' development of e-learning environments: an Australian case study. Berlin, Germany. VDM Verlag Dr. Muller.

A conceptual model and evaluation process for educational technology learning resources: a legal case study

McDonald, Jacquie, McPhail, Janelle, Maguire, Michael and Millett, Bruce. 2004. "A conceptual model and evaluation process for educational technology learning resources: a legal case study." Educational Media International. 41 (4), pp. 287-296. https://doi.org/10.1080/09523980410001680914

Students' perceptions of technology-based marketing courses

Birch, Dawn and Gardiner, Michael. 2005. "Students' perceptions of technology-based marketing courses." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.

Engaging students through multimodal learning environments: the journey continues

Sankey, Michael, Birch, Dawn and Gardiner, Michael. 2010. "Engaging students through multimodal learning environments: the journey continues." Steel, Caroline, Keppell, Michael, Gerbic, Philippa and Housego, Simon (ed.) 27th Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education (ASCILITE 2010). Sydney, Australia 05 - 08 Dec 2010 Brisbane, Australia.

Adopting educational technology to enhance the marketing curriculum: is it worth the effort?

Birch, Dawn, Sankey, Michael and Gardiner, Michael. 2010. "Adopting educational technology to enhance the marketing curriculum: is it worth the effort?" Ballantine, Paul and Finsterwalder, Jorg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Christchurch, New Zealand.

Understanding older consumers' usage of self-service technologies: test of two models

McPhail, Janelle, Fogarty, Gerard and Walker, Rhett H.. 2003. "Understanding older consumers' usage of self-service technologies: test of two models." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Austalia.

Retention and progression of postgraduate business students: An Australian perspective

Carroll, David, Ng, Eric and Birch, Dawn. 2009. "Retention and progression of postgraduate business students: An Australian perspective." Open Learning: The Journal of Open, Distance and e-Learning. 24 (3), pp. 197-209.

PowerPoint with audio: a breeze to enhance the student learning experience

Birch, Dawn. 2009. "PowerPoint with audio: a breeze to enhance the student learning experience." e-Journal of Business Education and Scholarship of Teaching. 3 (1), pp. 36-42.

Impact of entertainment on regional shopping centre image: implications for youth shopper segmentation

Sit, Jason and Birch, Dawn. 2003. "Impact of entertainment on regional shopping centre image: implications for youth shopper segmentation." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.

Bringing academics on board: encouraging institution-wide diffusion of e-learning environments

Birch, Dawn and Burnett, Bruce. 2009. "Bringing academics on board: encouraging institution-wide diffusion of e-learning environments." Australasian Journal of Educational Technology. 25 (1), pp. 117-134.

Advancing e-learning policy and practice: influences on academics' adoption, integration and development of multimodal e-learning courses

Birch, Dawn and Burnett, Bruce. 2009. "Advancing e-learning policy and practice: influences on academics' adoption, integration and development of multimodal e-learning courses." Stansfield, Mark and Connolly, Thomas (ed.) Institutional transformation through best practices in virtual campus development: advancing e-learning policies. Hershey, PA, United States. IGI Global. pp. 65-80

Interactive multimodal technology-mediated distance education courses: the academic's perspective

Birch, Dawn and Burnett, Bruce. 2008. "Interactive multimodal technology-mediated distance education courses: the academic's perspective." Japanese Journal of Educational Media Research. 15 (1), pp. 43-60.

Interactive multimodal technology-mediated distance education courses: the academic's perspective

Birch, Dawn. 2008. "Interactive multimodal technology-mediated distance education courses: the academic's perspective." Donaldson, Bill and Turnbull, Andrew (ed.) 2008 Academy of Marketing Annual Conference. Aberdeen, Scotland 08 - 10 Jul 2008 Aberdeen, Scotland, UK.

Drivers for and obstacles to the development of interactive multimodal technology-mediated distance higher education courses

Birch, Dawn and Sankey, Michael D.. 2008. "Drivers for and obstacles to the development of interactive multimodal technology-mediated distance higher education courses ." International Journal of Education and Development Using Information and Communication Technology. 4 (1), pp. 1-10.

Attitudes of distance education students towards compulsory virtual teamwork in an undergraduate business course

Birch, Dawn and McDonald, Jacquelin. 2007. "Attitudes of distance education students towards compulsory virtual teamwork in an undergraduate business course." e-Journal of Business Education and Scholarship of Teaching. 1 (1), pp. 14-23.

An exploratory study to determine students' perceptions of the value of interaction in an Australian classroom context and the perceived impact on learning outcomes

McDonald, Jacquelin, Birch, Dawn, Gray, Anthony, Gururajan, Raj, Hingst, Raymond D. and Maguire, Michael. 2005. "An exploratory study to determine students' perceptions of the value of interaction in an Australian classroom context and the perceived impact on learning outcomes." CRLL 2005: What a Difference a Pedagogy Makes: Researching Lifelong Learning and Teaching. Glasgow, Scotland 24 - 26 Jun 2005 London, United Kingdom.

Developing professional relationships between supervisors and doctorial candidates

McPhail, Janelle and Erwee, Ronel. 2000. "Developing professional relationships between supervisors and doctorial candidates." Australian Journal of Management and Organisational Behaviour. 3 (1), pp. 76-90.

Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low level of business performance

Ogunmokun, Gabriel, McPhail, Janelle and Chin, Iris. 2003. "Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low level of business performance." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.

The effect of mood states on the dyadic service encounter

McPhail, Janelle and Mattson, Jan. 1996. "The effect of mood states on the dyadic service encounter." Belk , Russel and Groves, Ronald (ed.) 2nd Asia Pacific Conference of the Association for Consumer Research. Perth, Australia 12 - 13 Jul 1996 Provo, UT. United States.

Entertainment-seeking shopping centre patrons: the missing segments

Sit, Jason, Merrilees, Bill and Birch, Dawn. 2003. "Entertainment-seeking shopping centre patrons: the missing segments." International Journal of Retail and Distribution Management. 31 (2), pp. 80-94. https://doi.org/10.1108/09590550310461985

Assessment of online reflections: engaging english second language (ESL) students

Birch, Dawn and Volkov, Michael. 2007. "Assessment of online reflections: engaging english second language (ESL) students." Australasian Journal of Educational Technology. 23 (3), pp. 291-306.

An exploratory study on service dimensions of regional shopping centres: A segmentation approach’

Sit, Jason, Wong, Ho Yin and Birch, Dawn. 2002. "An exploratory study on service dimensions of regional shopping centres: A segmentation approach’." Shaw, Robin N., Adam, Stewart and McDonald, Heath (ed.) ANZMAC 2002. Melbourne, Australia 02 - 04 Dec 2002 Melbourne, Australia.

An exploratory study on performance dimensions of sub-regional shopping centers

Sit, Jason and Birch, Dawn. 2001. "An exploratory study on performance dimensions of sub-regional shopping centers." Chetty, Sylvie and Collins, Brett (ed.) ANZMAC 2001: Bridging Marketing Theory and Practice. Auckland, New Zealand 01 - 05 Dec 2001 Auckland, New Zealand.

The impact of tangible rewards on empowerment in the hotel sector

Birch, Dawn. 2002. "The impact of tangible rewards on empowerment in the hotel sector." ServSIG 2001: New Horizons in Services Marketing. Sydney, Australia 26 - 28 May 2001

Participation in asynchronous online discussions for student assessment

Birch, Dawn. 2004. "Participation in asynchronous online discussions for student assessment." ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.

Pedagogical motivations and barriers for developing multi-modal distance education courses

Birch, Dawn. 2006. "Pedagogical motivations and barriers for developing multi-modal distance education courses." Ogunmokun, Gabriel, Gabbay, Rony and Rose, Janelle (ed.) 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century. Paris, France 10 - 13 Jul 2006 Perth, Western Australia.

Students' perceptions of a virtual team assessment item (VTAI): An Australian case study

Birch, Dawn and McDonald, Jacquelin. 2005. "Students' perceptions of a virtual team assessment item (VTAI): An Australian case study." 7th ODLAA Conference. Adelaide, Australia 09 - 11 Nov 2005

A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance

Ogunmokun, Gabriel, Chin, Iris and McPhail, Janelle. 2005. "A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance." International Journal of Management. 22 (1), pp. 32-40.

Researching transmodal delivery at USQ: different horses for different courses

Sankey, Michael D. and Birch, Dawn. 2005. "Researching transmodal delivery at USQ: different horses for different courses." New Researchers for New Times: Conference for Postgraduate Students and Early Career Researchers (2005). Brisbane, Australia 28 - 29 Oct 2005

Students' perceptions of compulsory asynchronous online discussion

Birch, Dawn and Volkov, Michael. 2005. "Students' perceptions of compulsory asynchronous online discussion." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.

Mature Australian consumers' adoption and consumption of self-service banking technologies

McPhail, Janelle and Fogarty, Gerard. 2004. "Mature Australian consumers' adoption and consumption of self-service banking technologies." Journal of Financial Services Marketing. 8 (4), pp. 302-313.