Student’s attitudes towards technology-enhanced learning resources for an introductory marketing course
Paper
Paper/Presentation Title | Student’s attitudes towards technology-enhanced learning resources for an introductory marketing course |
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Presentation Type | Paper |
Authors | McPhail, Janelle (Author) and Birch, Dawn (Author) |
Journal or Proceedings Title | Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference (ANZMAC 2004) |
Number of Pages | 7 |
Year | 2004 |
Place of Publication | Wellington, New Zealand |
ISBN | 0475122143 |
Web Address (URL) of Paper | http://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/CDsite/papers/McPhail1.PDF |
Conference/Event | ANZMAC 2004: Marketing Accountabilities and Responsibilities |
Event Details | ANZMAC 2004: Marketing Accountabilities and Responsibilities Parent ANZMAC Conference Event Date 29 Nov 2004 to end of 01 Dec 2004 Event Location Wellington, New Zealand |
Abstract | Marketing educators are faced with the challenge of embracing new technologies for developing learning tools and adopting teaching strategies that facilitate active learning. This study evaluates 291 undergraduate marketing students’ attitudes toward technology-enhanced learning resources provided on CD-ROM and a course homepage. Compatibility and study performance were main predictors of students’ attitudes. Less than 20% of the students indicated that they have a negative attitude towards a shift from paper-based materials to a technology-enhanced learning environment. Based on the findings of this study, a transition phase that retains some print-based materials is strongly recommended. |
Keywords | technology-enhanced learning; student attitudes; educational technology; introductory marketing; e-learning |
ANZSRC Field of Research 2020 | 390405. Educational technology and computing |
520102. Educational psychology | |
390103. Economics, business and management curriculum and pedagogy | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | Department of Marketing and Tourism |
School of Management and Marketing |
https://research.usq.edu.au/item/9y39q/student-s-attitudes-towards-technology-enhanced-learning-resources-for-an-introductory-marketing-course
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