The effect of mood states on the dyadic service encounter
Paper
Paper/Presentation Title | The effect of mood states on the dyadic service encounter |
---|---|
Presentation Type | Paper |
Authors | McPhail, Janelle (Author) and Mattson, Jan (Author) |
Editors | Belk , Russel and Groves, Ronald |
Journal or Proceedings Title | Asia Pacific Advances in Consumer Research |
Journal Citation | 2, pp. 41-46 |
Number of Pages | 6 |
Year | 1996 |
Place of Publication | Provo, UT. United States |
Web Address (URL) of Paper | http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=11530 |
Conference/Event | 2nd Asia Pacific Conference of the Association for Consumer Research |
Event Details | 2nd Asia Pacific Conference of the Association for Consumer Research Event Date 12 to end of 13 Jul 1996 Event Location Perth, Australia |
Abstract | Service encounters in people based services are primarily dyadic in nature. This paper examines the influence that affect, particularly moods states have on the service encounter. The relevance of mood states prior to, during and subsequent to the service encounter are discussed. Findings from two exploratory studies highlights the need to investigate the effect of mood states on the dyadic interaction of the service encounter. It is further proposed that the level of the interdependency between the customer and service provider could influence the intensity of mood states in the encounter. Future research will also investigate the effect of mood states on the service outcome and evaluation. |
Keywords | mood; customer service; communication |
ANZSRC Field of Research 2020 | 520104. Industrial and organisational psychology (incl. human factors) |
470108. Organisational, interpersonal and intercultural communication | |
350503. Human resources management | |
Public Notes | ©1996 Association for Consumer Research. All Rights Reserved. |
Byline Affiliations | Department of Marketing and Tourism |
Faculty of Business | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q043z/the-effect-of-mood-states-on-the-dyadic-service-encounter
Download files
1777
total views257
total downloads3
views this month0
downloads this month