Network parenting in international service development

Article


Lewis, Michael, Shulver, Michael, Johnston, Robert, Mattsson, Jan, Millett, Bruce and Slack, Nigel. 2004. "Network parenting in international service development." British Journal of Management. 15 (1), pp. 23-28. https://doi.org/10.1111/j.1467-8551.2004.00392.x
Article Title

Network parenting in international service development

ERA Journal ID19155
Article CategoryArticle
AuthorsLewis, Michael (Author), Shulver, Michael (Author), Johnston, Robert (Author), Mattsson, Jan (Author), Millett, Bruce (Author) and Slack, Nigel (Author)
Journal TitleBritish Journal of Management
Journal Citation15 (1), pp. 23-28
Number of Pages6
Year2004
Place of PublicationChichester, West Sussex. United Kingdom
ISSN1045-3172
1467-8551
Digital Object Identifier (DOI)https://doi.org/10.1111/j.1467-8551.2004.00392.x
Abstract

This paper explores theoretical and practical aspects (i.e. resources allocated, activities undertaken, actors/decisions involved) of corporate 'parenting' in the development of international service networks. A review of the relevant corporate strategy, supply-chain, networks and services management literature underpins a preliminary content (capability; market orientation) and process (top-down; bottom-up) typology of network parenting. This provides the structure for discussion of two telecommunications-sector case studies. Analysis of the data acknowledges the influence of generic network mechanisms (e.g. weak and strong social ties) but the parenting typology also highlights other mechanisms, the effectiveness of which appears contingent on specific parenting roles. The paper details these roles (labelled: governing; training; curating; facilitating) and makes some preliminary comments on the role trajectories (e.g. governing - training) observed. The paper concludes with a discussion of possible directions for future work.

Keywordsbusiness networks; resource allocation; business planning; market orientation; parent companies; communication equipment repair and maintenance
ANZSRC Field of Research 2020350706. International business
359999. Other commerce, management, tourism and services not elsewhere classified
350303. Business information systems
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Byline AffiliationsUniversity of Warwick, United Kingdom
Roskilde University, Denmark
School of Management and Marketing
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