Academic planning and strategic planning: strangers in the night or potent weapons for strategic competitive advantage?

Paper

Peach, Neil, Millett, Bruce and Mason, Rosalind. 2005. "Academic planning and strategic planning: strangers in the night or potent weapons for strategic competitive advantage?" AAIR 2005: Institutional Research, Innovation and Change in Universities of the 21st Century. Melbourne, Australia 23 - 25 Nov 2005 Sydney, Australia.
Paper/Presentation Title

Academic planning and strategic planning: strangers in the night or potent weapons for strategic competitive advantage?

Presentation TypePaper
AuthorsPeach, Neil (Author), Millett, Bruce (Author) and Mason, Rosalind (Author)
Journal or Proceedings TitleProceedings of the Forum of the Australasian Association for Institutional Research (AAIR 2005)
Number of Pages14
Year2005
Place of PublicationSydney, Australia
ISBN0646455923
Web Address (URL) of Paperhttp://www.aair.org.au/Forum2005/Peach.pdf
Conference/EventAAIR 2005: Institutional Research, Innovation and Change in Universities of the 21st Century
Event Details
AAIR 2005: Institutional Research, Innovation and Change in Universities of the 21st Century
Event Date
23 to end of 25 Nov 2005
Event Location
Melbourne, Australia
Abstract

Planning has been shown to be a key ingredient in organisational success. However, the challenges confronting
contemporary organisational management are making it increasingly difficult for senior managers to allocate sufficient time and focus to substantive strategic thinking and planning. As well, in higher education settings such as universities, extensive government reforms are compelling academic and general managers to integrate approaches to corporate planning and management with academic planning and management. This creates difficulties and challenges in reframing past ways of doing things, but at the same time affords significant opportunities to those institutions that are able to harvest the benefits of these synergies.
This paper explores those elements of strategic planning which are unique to university settings and, in so doing, puts forward a methodology for integrating the needs of faculty and academe with that of enterprise and institution. This exploration reveals the centrality of program management and portfolio analysis in relation to academic offerings and considers what may be necessary to further develop these techniques as universities seek to simultaneously increase the market appeal and academic rigour of their courses and programs

Keywordshigher education; planning; strategic management
ANZSRC Field of Research 2020390303. Higher education
390403. Educational administration, management and leadership
350711. Organisational planning and management
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsUniversity of Southern Queensland
Department of Management and Organisational Behaviour
School of Law
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