Impact of entertainment on regional shopping centre image: implications for youth shopper segmentation
Paper
Paper/Presentation Title | Impact of entertainment on regional shopping centre image: implications for youth shopper segmentation |
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Presentation Type | Paper |
Authors | Sit, Jason (Author) and Birch, Dawn (Author) |
Editors | Geursen, G., Kennedy, R. and Tolo, M. |
Journal or Proceedings Title | Proceedings of the 2003 Australian and New Zealand Marketing Academy Conference (ANZMAC 2003) |
Number of Pages | 7 |
Year | 2003 |
Place of Publication | Melbourne, Australia |
ISBN | 0868039829 |
Web Address (URL) of Paper | http://smib.vuw.ac.nz:8081/WWW/ANZMAC2003/papers/SER06_sitj.pdf |
Conference/Event | ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution |
Event Details | ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution Parent ANZMAC Conference Event Date 01 to end of 03 Dec 2003 Event Location Adelaide, Australia |
Abstract | [Abstract]: Entertainment is increasingly an integral part of the shopping centre experience, and can create a base of strategic differentiation for regional shopping centres. However, limited studies have examined the impact of entertainment on regional shopping centre image. |
Keywords | shopping centres; retail; entertainment; youth shoppers |
ANZSRC Field of Research 2020 | 350605. Marketing management (incl. strategy and customer relations) |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | School of Management and Marketing |
https://research.usq.edu.au/item/9z0xx/impact-of-entertainment-on-regional-shopping-centre-image-implications-for-youth-shopper-segmentation
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