How do in-mall entertainment events impact on consumers' shopping mall behaviours? a model of special event entertainment
Paper
Sit, Jason, Johnson Morgan, Melissa and Woodside, Frances M.. 2008. "How do in-mall entertainment events impact on consumers' shopping mall behaviours? a model of special event entertainment." 2008 Global Marketing Conference: Marketing in the Dynamic Global World. Shanghai, China 20 - 23 Mar 2008 Gyeongnam, Republic of Korea.
| Paper/Presentation Title | How do in-mall entertainment events impact on consumers' shopping mall behaviours? a model of special event entertainment |
|---|---|
| Presentation Type | Paper |
| Authors | Sit, Jason (Author), Johnson Morgan, Melissa (Author) and Woodside, Frances M. (Author) |
| Journal or Proceedings Title | Proceedings of the 2008 Global Marketing Conference |
| Number of Pages | 15 |
| Year | 2008 |
| Place of Publication | Gyeongnam, Republic of Korea |
| Conference/Event | 2008 Global Marketing Conference: Marketing in the Dynamic Global World |
| Event Details | 2008 Global Marketing Conference: Marketing in the Dynamic Global World Event Date 20 to end of 23 Mar 2008 Event Location Shanghai, China |
| Abstract | [Abstract]: This paper presents a conceptual framework which aims to examine the impact of special event entertainment (SEE) on shopping centre patrons’ behaviours. Adapted from Wakefield and Baker’s model (1998), the framework presented proposes that shoppers’perceptions of SEE constitute three factors and they are perceived quality, perceived participation benefits and perceived crowding related to SEE. These three perceptual factors are proposed to have a positive impact on shopper excitement with SEE which in turn influences their shopping satisfaction and unplanned purchases. Perceived quality of SEE is proposed to be a positive determinant of the other two perceptual factors. The framework presented is yet to be empirically tested but it should extend our knowledge in the marketing literature of retail environments and event marketing. Potential theoretical and managerial implications are also discussed. |
| Keywords | shopping centres, event management, event marketing, special events |
| ANZSRC Field of Research 2020 | 350606. Marketing research methodology |
| 350605. Marketing management (incl. strategy and customer relations) | |
| Public Notes | No indication of copyright restrictions for this conference paper. |
| Byline Affiliations | School of Management and Marketing |
Permalink -
https://research.usq.edu.au/item/9yyw8/how-do-in-mall-entertainment-events-impact-on-consumers-shopping-mall-behaviours-a-model-of-special-event-entertainment
Download files
2885
total views2650
total downloads2
views this month4
downloads this month
Export as
Related outputs
Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region
Bukhari, Syed Faheem Hasan, Woodside, Frances M., Hassan, Rumman, Hussain, Saima and Khurram, Sana. 2022. "Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region." Journal of Islamic Marketing. 13 (2), pp. 481-507. https://doi.org/10.1108/JIMA-05-2020-0139The impact of digital communications on consumer perceptions of sport celebrity transgressions
Sassenberg, Anne-Marie, Summers, Jane, Johnson Morgan, Melissa and Hassan, Rumman. 2018. "The impact of digital communications on consumer perceptions of sport celebrity transgressions." Journal of Global Sport Management. 3 (2), pp. 189-207. https://doi.org/10.1080/24704067.2018.1457968Capital Factors Influencing Rural, Regional and Remote Women’s Entrepreneurship Development: An Australian Perspective
Kille, Tarryn, Wiesner, Retha, Lee, Seung-Yong, Johnson Morgan, Melissa Johnson, Summers, Jane and Davoodian, Daniel. 2022. "Capital Factors Influencing Rural, Regional and Remote Women’s Entrepreneurship Development: An Australian Perspective." Sustainability. 14 (24). https://doi.org/10.3390/su142416442Intrinsic and extrinsic attributes that drive Muslim consumer purchase behavior: A study in the context of Western imported food
Bukhari, Syed Faheem Hassan, Woodside, Frances M., Hassan, Rumman, Ali, Omar Massoud Salim Hassan, Hussain, Saima and Waqas, Rabail. 2020. "Intrinsic and extrinsic attributes that drive Muslim consumer purchase behavior: A study in the context of Western imported food." Journal of Islamic Marketing. 12 (1), pp. 70-94. https://doi.org/10.1108/JIMA-01-2018-0004Is religiosity an important consideration in Muslim consumer behavior: exploratory study in the context of western imported food in Pakistan
Bukhari, Syed Faheem Hasan, Woodside, Frances M., Hassan, Rumman, Shaikh, Ayesha Latifa, Hussain, Saima and Mazhar, Waqas. 2019. "Is religiosity an important consideration in Muslim consumer behavior: exploratory study in the context of western imported food in Pakistan." Journal of Islamic Marketing. 10 (4), pp. 1288-1307. https://doi.org/10.1108/JIMA-01-2018-0006The effects of cooperative learning on students’ perceptions of empowerment in accounting course
Zraa, Wahida, Kavanagh, Marie and Johnson Morgan, Melissa. 2012. "The effects of cooperative learning on students’ perceptions of empowerment in accounting course." 16th International Business Research Conference. Dubai, UAE 12 - 13 Apr 2012 Melbourne, Australia.Consumer behaviour: implications for marketing strategy, 5th ed.
Summers, Jane, Johnson Morgan, Melissa and Volkov, Michael. 2007. "Consumer behaviour: implications for marketing strategy, 5th ed." Quester, Pascale, Neal, Cathy, Pettigrew, Simone, Grimmer, Martin, Davis, Teresa and Hawkins, Del I. (ed.) Consumer behaviour: implications for marketing strategy, 5th ed.. Sydney, Australia. McGraw-Hill Australia.Mood and involvement as dual constructs in experiential research
Johnson Morgan, Melissa and Summers, Jane. 2003. "Mood and involvement as dual constructs in experiential research." 2003 World Marketing Congress: Marketing Across Borders and Boundaries. Perth, Australia United Kindom.