Understanding the experiential consumption of special event entertainment (SEE) at shopping centres: an exploratory study
Paper
Paper/Presentation Title | Understanding the experiential consumption of special event entertainment (SEE) at shopping centres: an exploratory study |
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Presentation Type | Paper |
Authors | Sit, Jason (Author) and Merrilees, Bill (Author) |
Editors | Purchase, Sharon |
Journal or Proceedings Title | Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2005) |
Number of Pages | 6 |
Year | 2005 |
Place of Publication | Fremantle, Western Australia |
ISBN | 064645546X |
Web Address (URL) of Paper | http://www.anzmac.org/conf2005 |
Web Address (URL) of Conference Proceedings | http://anzmac2005.conf.uwa.edu.au |
Conference/Event | Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries |
Event Details | Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries Parent ANZMAC Conference Event Date 05 to end of 07 Dec 2005 Event Location Fremantle, Australia |
Abstract | Entertainment seeking is an experiential activity occurring within the shopping centre environment. Few studies (e.g. Sit, Merrilees, and Birch, 2003) have examined the |
Keywords | special event entertainment; SEE; shopping centre |
ANZSRC Field of Research 2020 | 350602. Consumer-oriented product or service development |
350499. Commercial services not elsewhere classified | |
520599. Social and personality psychology not elsewhere classified | |
Public Notes | Copyright retained by author |
Byline Affiliations | School of Management and Marketing |
Griffith University |
https://research.usq.edu.au/item/9x8w6/understanding-the-experiential-consumption-of-special-event-entertainment-see-at-shopping-centres-an-exploratory-study
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