350602. Consumer-oriented product or service development
| Title | 350602. Consumer-oriented product or service development |
|---|---|
| Parent | 3506. Marketing |
Latest research outputs
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The impact of digital communications on consumer perceptions of sport celebrity transgressions
Sassenberg, Anne-Marie, Summers, Jane, Johnson Morgan, Melissa and Hassan, Rumman. 2018. "The impact of digital communications on consumer perceptions of sport celebrity transgressions." Journal of Global Sport Management. 3 (2), pp. 189-207. https://doi.org/10.1080/24704067.2018.1457968Article
Artificial intelligence in digital marketing influences consumer behaviour: A review and theoretical foundation for future research
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "Artificial intelligence in digital marketing influences consumer behaviour: A review and theoretical foundation for future research." Academy of Marketing Studies Journal. 25 (5), pp. 1-7.Article
Determinants of attitudinal and behavioral loyalty among Vietnamese overseas students: the role of disconfirmation, satisfaction and switching cost
Pham, Hiep-Hung, Lai, Sueling, Vuong, Quan-Hoang and Nguyen, The Cuong. 2018. "Determinants of attitudinal and behavioral loyalty among Vietnamese overseas students: the role of disconfirmation, satisfaction and switching cost." 11th Vietnam Economist Annual Meeting(VEAM 2018). Hanoi, Vietnam 11 - 12 Jun 2018Paper
Report on consumer behaviour in purchasing of organic food products in Australia
Turnbull, Gillian. 2000. Report on consumer behaviour in purchasing of organic food products in Australia. Masters Thesis Master of Management. University of Southern Queensland.Masters Thesis
Australian Muslim women and fitness choices – myths debunked
Summers, Jane, Hassan, Rumman, Ong, Derek and Hossain, Munir. 2018. "Australian Muslim women and fitness choices – myths debunked." Journal of Services Marketing. 32 (5), pp. 605-615. https://doi.org/10.1108/JSM-07-2017-0261Article
Consumer behaviour: implications for marketing strategy, 5th ed.
Summers, Jane, Johnson Morgan, Melissa and Volkov, Michael. 2007. "Consumer behaviour: implications for marketing strategy, 5th ed." Quester, Pascale, Neal, Cathy, Pettigrew, Simone, Grimmer, Martin, Davis, Teresa and Hawkins, Del I. (ed.) Consumer behaviour: implications for marketing strategy, 5th ed.. Sydney, Australia. McGraw-Hill Australia.Textbook (chapter)
Consumers perceptions towards organic food in Yogyakarta, Indonesia
Kurnia, P., Sun, X. and Collins, R.. 2013. "Consumers perceptions towards organic food in Yogyakarta, Indonesia ." Acta Horticulturae. 1006, pp. 185-191. https://doi.org/10.17660/ActaHortic.2013.1006.22Article
The impact of the agropolitan project on agribusiness activities in Waliksarimadu, Central Java Province, Indonesia - using chili farmers as an example
Widijastuti, E., Sun, X. and Collins, R.. 2013. "The impact of the agropolitan project on agribusiness activities in Waliksarimadu, Central Java Province, Indonesia - using chili farmers as an example." Acta Horticulturae. 1006, pp. 411-416. https://doi.org/10.17660/ActaHortic.2013.1006.52Article
Purchase intention to undertake e-commerce transactions in developing countries: application of theory of planned behavior in Indonesia
Rofiq, Ainur, Mula, Joseph M. and Scott, Albert. 2011. "Purchase intention to undertake e-commerce transactions in developing countries: application of theory of planned behavior in Indonesia." Shaeffer, James M. (ed.) International Conference on Management and Service Science (MASS 2011) . Wuhan, China 12 - 14 Aug 2011 United States. https://doi.org/10.1109/ICMSS.2011.5999076Paper
What influences Australians to buy eco-friendly FMCGs? An integrated model
Hassan, Rumman, Summers, Jane, Chimhundu, Ranga and Valenzuela, Fredy. 2016. "What influences Australians to buy eco-friendly FMCGs? An integrated model." ANZMAC 2016: Marketing in a Post-Disciplinary Era. Christchurch, New Zealand 05 - 07 Dec 2016 Christchurch, New Zealand.Paper
Food festivals, food marketing and the re-invention of a rural community
Johnson Morgan, Melissa. 2015. "Food festivals, food marketing and the re-invention of a rural community." Journal of New Business Ideas and Trends. 13 (2), pp. 57-72.Article
Value-based consumer segmentation: the key to sustainable agri-food chains
Macharia, John, Collins, Ray and Sun, Tim. 2013. "Value-based consumer segmentation: the key to sustainable agri-food chains." British Food Journal. 115 (9), pp. 1313-1328. https://doi.org/10.1108/BFJ-09-2011-0215Article
The type of sport celebrity transgression: does it impact on the associated sponsors and sport?
Sassenberg, Anne-Marie. 2016. "The type of sport celebrity transgression: does it impact on the associated sponsors and sport?" 5th International Conference on Advances in Economics, Management and Social Study. Kuala Lumpur, Malaysia 12 - 13 Mar 2016 United States. https://doi.org/10.15224/978-1-634248-089-7-33Paper
Effects of sport celebrity transgressions: an exploratory study
Sassenberg, A.. 2015. "Effects of sport celebrity transgressions: an exploratory study." Sport Marketing Quarterly. 24 (2), pp. 78-90.Article
The effects of affective and utilitarian brand relationships on brand consideration
Leung, Lai Cheung, Bougoure, Ursula S. and Miller, Karen W.. 2014. "The effects of affective and utilitarian brand relationships on brand consideration." Journal of Brand Management. 21 (6), pp. 469-484. https://doi.org/10.1057/bm.2014.15Article
Post-structuralism
Hourigan, Daniel. 2011. "Post-structuralism." Southerton, Dale (ed.) Encyclopedia of consumer culture. Thousand Oaks, CA. United States. SAGE Publications Ltd. pp. 1132-1137Edited book (chapter)
Conceptual model development of local cultural brand experiences
Lien, Ching-Yu and Ng, Eric. 2014. "Conceptual model development of local cultural brand experiences." 7th IEEE International Conference on Management of Innovation and Technology (ICMIT 2014). Singapore 23 - 25 Sep 2014 Singapore. https://doi.org/10.1109/ICMIT.2014.6942395Paper
Effects of sport celebrity transgressions in the sport industry
Sassenberg, Anne-Marie. 2015. Effects of sport celebrity transgressions in the sport industry. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
Regenerative medicine, resource and regulation: lessons learned from the remedi project
Ginty, Patrick J., Rayment, Erin A., Hourd, Paul and Williams, David J.. 2011. "Regenerative medicine, resource and regulation: lessons learned from the remedi project." Regenerative Medicine. 6 (2), pp. 241-253. https://doi.org/10.2217/rme.10.89Article
A conceptual paper on motivations of sporting event tourists in Vanuatu
Cassidy, Frances. 2013. "A conceptual paper on motivations of sporting event tourists in Vanuatu." Lonik, Ku Azam Tuan (ed.) 3rd Regional Conference on Tourism Research (RCTR 2013): Innovation and Optimisation of Tourism Research. Langkawai, Malaysia 29 - 31 Oct 2013 Penang, Malaysia.Paper
MKTG2: 2nd Asia-Pacific edition
Lamb, Charles W., Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2013. MKTG2: 2nd Asia-Pacific edition. Melbourne, Australia. Cengage Learning Australia.Authored book
Local residents' perceptions on tourism: an Espiritu Santo and Tangoa Islands, a Vanuatu study
Cassidy, Frances. 2012. "Local residents' perceptions on tourism: an Espiritu Santo and Tangoa Islands, a Vanuatu study." 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop. Brisbane, Australia 20 Jun 2012 Toowoomba, Australia.Paper
Hedonic customer responses to fast fashion and replicas
Miller, Karen. 2013. "Hedonic customer responses to fast fashion and replicas." Journal of Fashion Marketing and Management. 17 (2), pp. 160-174. https://doi.org/10.1108/JFMM-10-2011-0072Article
Application and device characteristics as drivers for smart mobile device adoption and productivity
Ally, Mustafa and Gardiner, Michael. 2012. "Application and device characteristics as drivers for smart mobile device adoption and productivity." International Journal of Organisational Behaviour. 17 (4), pp. 35-47.Article
Assessing the applicability of the sport fan motivation scale for Australian teenage sport consumers
Summers, Jane. 2010. "Assessing the applicability of the sport fan motivation scale for Australian teenage sport consumers." 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010). New Orleans, United States 26 - 29 Oct 2010 Morgantown, WV. United States.Paper
Selling the dream: marketing an education
Kerby, Martin. 2013. "Selling the dream: marketing an education." International Journal of Pedagogies and Learning. 8 (1), pp. 10-17. https://doi.org/10.5172/ijpl.2013.8.1.10Article
A sport celebrity brand image: a conceptual model
Sassenberg, Anne-Marie, Verreynne, Martie-Louise and Johnson Morgan, Melissa. 2012. "A sport celebrity brand image: a conceptual model." International Journal of Organisational Behaviour. 17 (2), pp. 108-121.Article
Probing brand luxury: a multiple lens approach
Miller, Karen W. and Mills, Michael K.. 2012. "Probing brand luxury: a multiple lens approach." Journal of Brand Management. 20 (1), pp. 41-51. https://doi.org/10.1057/bm.2011.64Article
Construction and validation of consumer attitudes on biosecurity principles: a methodological perspective
Aila, Fredrick O., Oima, David, Ochieng, Isaac, Ojera, Patrick B. and Odera, Odhiambo. 2012. "Construction and validation of consumer attitudes on biosecurity principles: a methodological perspective." Research on Humanities and Social Sciences. 2 (6), pp. 240-250.Article
Contributing clarity by examining brand luxury in the fashion market
Miller, Karen W. and Mills, Michael K.. 2012. "Contributing clarity by examining brand luxury in the fashion market." Journal of Business Research. 65 (10), pp. 1471-1479. https://doi.org/10.1016/j.jbusres.2011.10.013Article
What do Chinese passengers expect from domestic airlines?
Zhang, Yahua. 2011. "What do Chinese passengers expect from domestic airlines?" Middleton, Jason (ed.) ATRS 2011: 15th Annual Air Transport Research Society Conference. Sydney, Australia 29 Jun - 02 Jul 2011 Vancouver, BC. Canada.Paper
Wine product bundling: for a new segment of wine consumers
Matthews, Christopher, Goodman, Steve, Habel, Cullen and Somogyi, Simon. 2011. "Wine product bundling: for a new segment of wine consumers." 6th Academy of Wine Business Research Conference: The Faces of Wine Sustainability (AWBR 2011) . Bordeaux, France 09 - 10 Jun 2011 Bordeaux, France.Paper
A framework to evaluate performance from an application and user perspective
Kist, Alexander A.. 2011. "A framework to evaluate performance from an application and user perspective." Chilamkurti, Naveen and Jamalipour, Abbas (ed.) Australian Telecommunication Networks and Applications Conference (ATNAC 2011). Melbourne, Australia 09 - 11 Nov 2011 Piscataway, NJ. United States. https://doi.org/10.1109/ATNAC.2011.6096668Paper
The role of behavioral, normative, and control beliefs in the consumption of Australian products and services by Chinese consumers
Smith, Joanne R., Liu, Shuang, Liesch, Peter, Callois, Cindy, Yi, Ren and Daly, Stephanie. 2010. "The role of behavioral, normative, and control beliefs in the consumption of Australian products and services by Chinese consumers." Australasian Marketing Journal. 18 (4), pp. 206-213. https://doi.org/10.1016/j.ausmj.2010.07.001Article
University of Southern Queensland (case study 3)
Layton, Allan and Clarke, John. 2011. "University of Southern Queensland (case study 3)." Stella, Anthony and Bhushan, Sudhanshu (ed.) Quality assurance of transnational higher education: the experiences of Australia and India. Delhi, India. Australian Universities Quality Agency / National University of Educational Planning and Administration. pp. 145-155Edited book (chapter)
Establishing a conceptual model for the sustainable wine district
Cassidy, Frances, Hume, Margee and Chadee, Doren. 2011. "Establishing a conceptual model for the sustainable wine district." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.Paper
Explaining the experiential consumption of special event entertainment in shopping Centres
Sit, Jason. 2010. Explaining the experiential consumption of special event entertainment in shopping Centres. PhD Thesis Doctor of Philosophy. University of Southern Queensland.PhD Thesis
Effects of culture, product type and price on consumer intention to purchase mass customised products on-line
Moon, Junyean and Chadee, Doren. 2005. "Effects of culture, product type and price on consumer intention to purchase mass customised products on-line." Chakraborty, Chandana, Misra, Ram and Jayachandran, C. (ed.) 9th International Conference on Global Business and Economic Development (SGBED 2005): Management Challenges in Times of Global Change and Uncertainty. Seoul, Korea 25 - 28 May 2005 [Seoul, Korea].Paper
Sponsorship logos on FMCG packaging: what factors impact effectiveness?
Woodside, Frances and Summers, Jane. 2008. "Sponsorship logos on FMCG packaging: what factors impact effectiveness?" Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge. Western Australia.Paper
The impact of brand personality on brand-aroused feelings
Miller, Karen. 2008. "The impact of brand personality on brand-aroused feelings." Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge, Western Australia.Paper