The role of behavioral, normative, and control beliefs in the consumption of Australian products and services by Chinese consumers

Article

Smith, Joanne R., Liu, Shuang, Liesch, Peter, Callois, Cindy, Yi, Ren and Daly, Stephanie. 2010. "The role of behavioral, normative, and control beliefs in the consumption of Australian products and services by Chinese consumers." Australasian Marketing Journal. 18 (4), pp. 206-213. https://doi.org/10.1016/j.ausmj.2010.07.001

Article Title	The role of behavioral, normative, and control beliefs in the consumption of Australian products and services by Chinese consumers
ERA Journal ID	19788
Article Category	Article
Authors	Smith, Joanne R. (Author), Liu, Shuang (Author), Liesch, Peter (Author), Callois, Cindy (Author), Yi, Ren (Author) and Daly, Stephanie (Author)
Journal Title	Australasian Marketing Journal
Journal Citation	18 (4), pp. 206-213
Number of Pages	8
Year	2010
Publisher	SAGE Publications Ltd
Place of Publication	Oxford, United Kingdom
ISSN	1441-3582
	1839-3349
Digital Object Identifier (DOI)	https://doi.org/10.1016/j.ausmj.2010.07.001
Abstract	This study reports an application of the theory of planned behavior as a framework to investigate how beliefs influence purchase decisions of Chinese consumers. Data were obtained from an online survey (N = 2002) that assessed respondents’ behavioral, normative, and control beliefs in relation to their intentions to purchase Australian products and/or services. The multivariate analysis revealed significant difference in beliefs of people who intended to purchase Australian products and/or services compared to people who did not intend to purchase them. Purchase intentions were associated with a favorable cost-benefit analysis, greater perceptions of normative support for the behavior, and lower perceptions of the extent to which barriers would impede performance of the behavior. Implications for theory and marketing practice are discussed.
Keywords	China; consumer behavior; consumer beliefs; country of origin; theory of planned behavior
ANZSRC Field of Research 2020	350602. Consumer-oriented product or service development
	520402. Decision making
	440603. Economic geography
	350605. Marketing management (incl. strategy and customer relations)
Public Notes	Files associated with this item cannot be displayed due to copyright restrictions.
Byline Affiliations	University of Exeter, United Kingdom
	University of Queensland
	Office of Research
	Middle Kingdom, Australia
Institution of Origin	University of Southern Queensland

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