Through the eyes of Chinese: the theory of planned behaviour in relation to Australian products and services

Paper

Smith, Joanne R., Liu, Shuang, Liesch, Peter W., Gallois, Cindy, Yi, Ren and Daly, Stephanie. 2009. "Through the eyes of Chinese: the theory of planned behaviour in relation to Australian products and services." Tojib, Dewi (ed.) ANZMAC 2009: Sustainable Management and Marketing. Melbourne, Australia 30 Nov - 02 Dec 2009 Melbourne, Australia.

Paper/Presentation Title	Through the eyes of Chinese: the theory of planned behaviour in relation to Australian products and services
Presentation Type	Paper
Authors	Smith, Joanne R. (Author), Liu, Shuang (Author), Liesch, Peter W. (Author), Gallois, Cindy (Author), Yi, Ren (Author) and Daly, Stephanie (Author)
Editors	Tojib, Dewi
Journal or Proceedings Title	Proceedings of the 2009 Australian and New Zealand Marketing Academy Conference (ANZMAC 2009)
ERA Conference ID	76596
Number of Pages	8
Year	2009
Place of Publication	Melbourne, Australia
ISBN	1863081585
Web Address (URL) of Paper	http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-131.pdf
Conference/Event	ANZMAC 2009: Sustainable Management and Marketing
	ANZMAC Conference
Event Details	ANZMAC Conference Australian and New Zealand Marketing Academy Conference Rank C C C
Event Details	ANZMAC 2009: Sustainable Management and Marketing Parent ANZMAC Conference Event Date 30 Nov 2009 to end of 02 Dec 2009 Event Location Melbourne, Australia
Abstract	An expanded theory of planned behaviour (TPB) model was used to examine the influence of attitudes, subjective norms, perceived behavioural control, self-identity, and past behaviour on Chinese consumers’ intention to purchase Australian products and/or services. Data were obtained via an electronic survey completed by 3,171 respondents in China. Hierarchical multiple regression analyses revealed support for the ability of the expanded TPB model to predict Chinese consumers’ intentions to purchase Australian products and services. Specifically, attitudes, subjective norms, perceived behavioural control, self-identity, and past behaviour all predicted purchase intentions.
Keywords	attitude; behaviour; consumer; intention
ANZSRC Field of Research 2020	350706. International business
	520402. Decision making
	350608. Marketing theory
Public Notes	File reproduced in accordance with the copyright policy of the publisher/author.
Byline Affiliations	University of Exeter, United Kingdom
	University of Queensland
	Office of Research and Higher Degrees
	Middle Kingdom, Australia

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