Through the eyes of Chinese: the theory of planned behaviour in relation to Australian products and services
Paper
Paper/Presentation Title | Through the eyes of Chinese: the theory of planned behaviour in relation to Australian products and services |
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Presentation Type | Paper |
Authors | Smith, Joanne R. (Author), Liu, Shuang (Author), Liesch, Peter W. (Author), Gallois, Cindy (Author), Yi, Ren (Author) and Daly, Stephanie (Author) |
Editors | Tojib, Dewi |
Journal or Proceedings Title | Proceedings of the 2009 Australian and New Zealand Marketing Academy Conference (ANZMAC 2009) |
ERA Conference ID | 76596 |
Number of Pages | 8 |
Year | 2009 |
Place of Publication | Melbourne, Australia |
ISBN | 1863081585 |
Web Address (URL) of Paper | http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-131.pdf |
Conference/Event | ANZMAC 2009: Sustainable Management and Marketing |
ANZMAC Conference | |
Event Details | ANZMAC Conference Australian and New Zealand Marketing Academy Conference Rank C C C |
Event Details | ANZMAC 2009: Sustainable Management and Marketing Parent ANZMAC Conference Event Date 30 Nov 2009 to end of 02 Dec 2009 Event Location Melbourne, Australia |
Abstract | An expanded theory of planned behaviour (TPB) model was used to examine the influence of attitudes, subjective norms, perceived behavioural control, self-identity, and past behaviour on Chinese consumers’ intention to purchase Australian products and/or services. Data were obtained via an electronic survey completed by 3,171 respondents in China. Hierarchical multiple regression analyses revealed support for the ability of the expanded TPB model to |
Keywords | attitude; behaviour; consumer; intention |
ANZSRC Field of Research 2020 | 350706. International business |
520402. Decision making | |
350608. Marketing theory | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | University of Exeter, United Kingdom |
University of Queensland | |
Office of Research and Higher Degrees | |
Middle Kingdom, Australia |
https://research.usq.edu.au/item/9z71w/through-the-eyes-of-chinese-the-theory-of-planned-behaviour-in-relation-to-australian-products-and-services
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