Through the eyes of Chinese: the theory of planned behaviour in relation to Australian products and services

Paper


Smith, Joanne R., Liu, Shuang, Liesch, Peter W., Gallois, Cindy, Yi, Ren and Daly, Stephanie. 2009. "Through the eyes of Chinese: the theory of planned behaviour in relation to Australian products and services." Tojib, Dewi (ed.) ANZMAC 2009: Sustainable Management and Marketing. Melbourne, Australia 30 Nov - 02 Dec 2009 Melbourne, Australia.
Paper/Presentation Title

Through the eyes of Chinese: the theory of planned behaviour in relation to Australian products and services

Presentation TypePaper
AuthorsSmith, Joanne R. (Author), Liu, Shuang (Author), Liesch, Peter W. (Author), Gallois, Cindy (Author), Yi, Ren (Author) and Daly, Stephanie (Author)
EditorsTojib, Dewi
Journal or Proceedings TitleProceedings of the 2009 Australian and New Zealand Marketing Academy Conference (ANZMAC 2009)
ERA Conference ID76596
Number of Pages8
Year2009
Place of PublicationMelbourne, Australia
ISBN1863081585
Web Address (URL) of Paperhttp://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-131.pdf
Conference/EventANZMAC 2009: Sustainable Management and Marketing
ANZMAC Conference
Event Details
ANZMAC Conference
Australian and New Zealand Marketing Academy Conference
Rank
C
C
C
Event Details
ANZMAC 2009: Sustainable Management and Marketing
Parent
ANZMAC Conference
Event Date
30 Nov 2009 to end of 02 Dec 2009
Event Location
Melbourne, Australia
Abstract

An expanded theory of planned behaviour (TPB) model was used to examine the influence of attitudes, subjective norms, perceived behavioural control, self-identity, and past behaviour on Chinese consumers’ intention to purchase Australian products and/or services. Data were obtained via an electronic survey completed by 3,171 respondents in China. Hierarchical multiple regression analyses revealed support for the ability of the expanded TPB model to
predict Chinese consumers’ intentions to purchase Australian products and services.
Specifically, attitudes, subjective norms, perceived behavioural control, self-identity, and past behaviour all predicted purchase intentions.

Keywordsattitude; behaviour; consumer; intention
ANZSRC Field of Research 2020350706. International business
520402. Decision making
350608. Marketing theory
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsUniversity of Exeter, United Kingdom
University of Queensland
Office of Research and Higher Degrees
Middle Kingdom, Australia
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