Through the lens of culture: Chinese consumers' intentions to purchase imported products

Article

Liu, Shuang, Smith, Joanne R., Liesch, Peter W., Gallois, Cindy, Ren, Yi and Daly, Stephanie. 2011. "Through the lens of culture: Chinese consumers' intentions to purchase imported products." Journal of Cross-Cultural Psychology. 42 (7), pp. 1237-1250. https://doi.org/10.1177/0022022110383315

Article Title	Through the lens of culture: Chinese consumers' intentions to purchase imported products
ERA Journal ID	6386
Article Category	Article
Authors	Liu, Shuang (Author), Smith, Joanne R. (Author), Liesch, Peter W. (Author), Gallois, Cindy (Author), Ren, Yi (Author) and Daly, Stephanie (Author)
Editors	Pedersen, Torben and Kiyak, Tunga
Journal Title	Journal of Cross-Cultural Psychology
Journal Citation	42 (7), pp. 1237-1250
Number of Pages	14
Year	2011
Place of Publication	Thousand Oaks, CA, United States
ISSN	0022-0221
	1552-5422
Digital Object Identifier (DOI)	https://doi.org/10.1177/0022022110383315
Web Address (URL)	http://jcc.sagepub.com/content/42/7/1237
Abstract	This study examines the influence of culture on Chinese consumers’ intentions to purchase Australian products. Data were obtained from an online survey completed by 3,171 respondents across 20 cities in China. Results indicate that ingroup influence, product perception, but not marketing efforts have a significant main effect on purchase intentions. In addition, ingroup influence moderates the effects of product perception and marketing efforts on intentions. When ingroup influence is low, product perception has a greater impact on purchase intention than when ingroup influence is high. Similarly, marketing efforts have a greater impact on purchase intention when ingroup influence is low than when it is high. In addition, self-identity as a consumer of imported products also moderates the strength of association between product perception and purchase intention. When self-identity is low, product perception has a greater impact on purchase intention than when self-identity is high. Implications of the findings for theory and practice, in the context of trade between an individualistic culture like Australia and a collectivistic one like China, are discussed.
Keywords	international marketing; Chinese consumers; ingroup influence; product perception; purchase intention; self-identity
ANZSRC Field of Research 2020	350602. Consumer-oriented product or service development
	520599. Social and personality psychology not elsewhere classified
	380201. Cross-sectional analysis
Public Notes	Files associated with this item cannot be displayed due to copyright restrictions.
Byline Affiliations	University of Queensland
	University of Exeter, United Kingdom
	Office of Research and Higher Degrees
	Middle Kingdom, Australia
Event	Knowledge Development and Exchange in International Business Networks
Event Details	Knowledge Development and Exchange in International Business Networks Event Date 27 to end of 30 Jun 2009 Event Location San Diego, CA. United States

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