Through the lenses of culture: impact of collectivism orientation on Chinese consumers' intentions to purchase Australian products and services

Paper

Liu, Shuang, Liesch, Peter W., Smith, Joanne R., Gallois, Cindy, Yi, Ren and Daly, Stephanie. 2009. "Through the lenses of culture: impact of collectivism orientation on Chinese consumers' intentions to purchase Australian products and services." Pedersen, Torben and Kiyak, Tunga (ed.) 51st Annual Meeting of the Academy of International Business. San Diego, United States 27 - 30 Jun 2009 East Lansing, MI, USA.

Paper/Presentation Title	Through the lenses of culture: impact of collectivism orientation on Chinese consumers' intentions to purchase Australian products and services
Presentation Type	Paper
Authors	Liu, Shuang (Author), Liesch, Peter W. (Author), Smith, Joanne R. (Author), Gallois, Cindy (Author), Yi, Ren (Author) and Daly, Stephanie (Author)
Editors	Pedersen, Torben and Kiyak, Tunga
Journal or Proceedings Title	Proceedings of the 51st Annual Meeting of the Academy of International Business: Is the World Flat or Spiky? Implications for International Business
Number of Pages	27
Year	2009
Place of Publication	East Lansing, MI, USA
Web Address (URL) of Paper	http://aib.msu.edu/events/2009/AIB_2009_Proceedings.pdf
Conference/Event	51st Annual Meeting of the Academy of International Business
Event Details	51st Annual Meeting of the Academy of International Business Event Date 27 to end of 30 Jun 2009 Event Location San Diego, United States
Abstract	This study reports on the influence of collectivist culture on Chinese consumers’ intention to purchase Australian products and services. Data were obtained from a large-scale online survey completed by 3,171 respondents across over 20 cities and provinces in the People’s Republic of China. Results indicated that ingroup influence and product perception, but not marketing efforts, had a significant positive effect on purchasing intention. Selfidentity as a consumer of imported products had a main effect on purchasing intention and also moderated the strength of association between ingroup influence and intention and between product perception and intention. When self-identity was low, both ingroup influence and product perception had a greater impact on purchase intention than when self-identity was high. These findings have important implications for international business practitioners given that word-of-mouth communication might be more effective than marketing efforts in increasing Chinese consumers’ intention to purchase Australian products and services.
Keywords	purchasing intention, marketing,consumer behaviour, Chinese consumers
ANZSRC Field of Research 2020	350706. International business
Public Notes	(c) 2009 Academy of International Business.
Byline Affiliations	University of Queensland
	University of Exeter, United Kingdom
	Office of Research and Higher Degrees
	Middle Kingdom, Australia

Permalink -

https://research.usq.edu.au/item/9z719/through-the-lenses-of-culture-impact-of-collectivism-orientation-on-chinese-consumers-intentions-to-purchase-australian-products-and-services

2306
total views
16
total downloads
2
views this month
0
downloads this month

Export as

Related outputs

Constructing a sense of home: Older Chinese migrants ageing in a foreign land

Liu, Shuang, Liu, Yan and Wang, Siqin. 2021. "Constructing a sense of home: Older Chinese migrants ageing in a foreign land." Journal of Sociology. 57 (3), pp. 485-500. https://doi.org/10.1177/1440783320927083

ke yan cheng xin jian she zhi du cuo shi de ke cao zuo xing wen ti tan xi (On operability of the regulations and measures for promoting research integrity)

Sun, Ping and Yi, Ren. 2017. "ke yan cheng xin jian she zhi du cuo shi de ke cao zuo xing wen ti tan xi (On operability of the regulations and measures for promoting research integrity)." Science and Technology Management Research. 2017 (1), pp. 262-266. https://doi.org/10.3969/j.issn.1000-7695.2017.01.046

National, institutional and international approaches to research integrity: an Australian perspective

Yi, Ren. 2011. "National, institutional and international approaches to research integrity: an Australian perspective." Mayer, Tony and Steneck, Nicholas (ed.) Promoting research integrity in a global environment. Singapore. World Scientific Publishing. pp. 55-61

Memory and communication support in dementia: research-based strategies for caregivers

Smith, Erin R., Broughton, Megan, Baker, Rosemary, Pachana, Nancy A., Angwin, Anthony J., Humphreys, Michael S., Mitchell, Leander, Byrne, Gerard J., Copland, David A., Gallois, Cindy, Hegney, Desley and Chenery, Helen J.. 2011. "Memory and communication support in dementia: research-based strategies for caregivers." International Psychogeriatrics. 23 (2), pp. 256-263. https://doi.org/10.1017/S1041610210001845

Futuring sustainable Australian teacher education through recent doctoral dissertations: a thematic analysis of alternative scenarios

Danaher, P. A., Yi, Ren, Parry, Lindsay and Harreveld, R. E. (Bobby). 2010. "Futuring sustainable Australian teacher education through recent doctoral dissertations: a thematic analysis of alternative scenarios." 2010 Australian Teacher Education Association Conference (2010 ATEA). Townsville, Australia 04 - 07 Jul 2010 Queensland, Australia. Australian Teacher Education Association.

(De)valuing partnerships in contemporary teacher education: lessons from four Australian universities

Parry, Lindsay, Yi, Ren, Harreveld, R. E. (Bobby) and Danaher, P. A.. 2011. "(De)valuing partnerships in contemporary teacher education: lessons from four Australian universities." Eckersley, Bill, White, Simone and Apsland, Tania (ed.) 2011 Australian Teacher Education Association Conference (2011 ATEA). Melbourne, Australia 03 - 06 Jul 2011 Melbourne, Australia. Australian Teacher Education Association.

The role of behavioral, normative, and control beliefs in the consumption of Australian products and services by Chinese consumers

Smith, Joanne R., Liu, Shuang, Liesch, Peter, Callois, Cindy, Yi, Ren and Daly, Stephanie. 2010. "The role of behavioral, normative, and control beliefs in the consumption of Australian products and services by Chinese consumers." Australasian Marketing Journal. 18 (4), pp. 206-213. https://doi.org/10.1016/j.ausmj.2010.07.001

Restructuring the multi-professional organization: professional identity and adjustment to change in a public hospital

Callan, Victor J., Gallois, Cynthia, Mayhew, Melissa G., Grice, Tim A., Tluchowska, Malgorzata and Boyce, Rosalie. 2007. "Restructuring the multi-professional organization: professional identity and adjustment to change in a public hospital ." Journal of Health and Human Services Administration. 29 (4), pp. 448-477.

Through the lens of culture: Chinese consumers' intentions to purchase imported products

Liu, Shuang, Smith, Joanne R., Liesch, Peter W., Gallois, Cindy, Ren, Yi and Daly, Stephanie. 2011. "Through the lens of culture: Chinese consumers' intentions to purchase imported products." Journal of Cross-Cultural Psychology. 42 (7), pp. 1237-1250. https://doi.org/10.1177/0022022110383315

Understanding service experience in non-profit performing arts: implications for operations and service management

Hume, Margee, Sullivan Mort, Gillian, Liesch, Peter and Winzar, Hume. 2006. "Understanding service experience in non-profit performing arts: implications for operations and service management." Journal of Operations Management. 24 (4), pp. 304-324. https://doi.org/10.1016/j.jom.2005.06.002

Through the eyes of Chinese: the theory of planned behaviour in relation to Australian products and services

Smith, Joanne R., Liu, Shuang, Liesch, Peter W., Gallois, Cindy, Yi, Ren and Daly, Stephanie. 2009. "Through the eyes of Chinese: the theory of planned behaviour in relation to Australian products and services." Tojib, Dewi (ed.) ANZMAC 2009: Sustainable Management and Marketing. Melbourne, Australia 30 Nov - 02 Dec 2009 Melbourne, Australia.