Determinants of attitudinal and behavioral loyalty among Vietnamese overseas students: the role of disconfirmation, satisfaction and switching cost

Paper

Pham, Hiep-Hung, Lai, Sueling, Vuong, Quan-Hoang and Nguyen, The Cuong. 2018. "Determinants of attitudinal and behavioral loyalty among Vietnamese overseas students: the role of disconfirmation, satisfaction and switching cost." 11th Vietnam Economist Annual Meeting(VEAM 2018). Hanoi, Vietnam 11 - 12 Jun 2018
Paper/Presentation Title

Determinants of attitudinal and behavioral loyalty among Vietnamese overseas students: the role of disconfirmation, satisfaction and switching cost

Presentation TypePaper
AuthorsPham, Hiep-Hung (Author), Lai, Sueling (Author), Vuong, Quan-Hoang (Author) and Nguyen, The Cuong (Author)
Year2018
Web Address (URL) of Paperhttp://veam.org/the-previous-meetings/workshop2018/conference-papers-2018/
Conference/Event11th Vietnam Economist Annual Meeting(VEAM 2018)
Event Details
11th Vietnam Economist Annual Meeting(VEAM 2018)
Event Date
11 to end of 12 Jun 2018
Event Location
Hanoi, Vietnam
Abstract

International students are important for higher education since they bring additional income for universities, enhance their ranking and reputation and might become high-qualified manpower for host countries in future. This research aims to extend the current knowledge through investigating the effects of disconfirmation, satisfaction and switching cost on attitudinal and behavioural loyalties of international students. A total of 410 Vietnamese overseas students answered our questionnaire survey. Using structural equation model, this study revealed that the mechanism resulting on attitudinal loyalty and behavioural loyalty of international students are different. While satisfaction is found as a partial mediator of the relationship disconfirmation – attitudinal loyalty; switching cost is found as a direct antecedent of behavioural loyalty. This article ends with implications in terms of theory and practice.

Keywordsinternational student, loyalty, disconfirmation, satisfaction, switching cost
ANZSRC Field of Research 2020350602. Consumer-oriented product or service development
Byline AffiliationsChinese Culture University, Taiwan
Western University Hanoi, Vietnam
School of Management and Marketing
Institution of OriginUniversity of Southern Queensland
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