Dr Ranga Chimhundu


Dr Ranga Chimhundu
NameDr Ranga Chimhundu
Email Addressranga.chimhundu@unisq.edu.au
Job TitleSenior Lecturer (Marketing)
QualificationsBBus(Hons) Zimbabwe, PGDipMarketing ChInstMrkt, MBA Zimbabwe, MCom Otago, PhD Otago
DepartmentSchool of Business
ORCIDhttps://orcid.org/0000-0001-9399-8604
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Biography

Dr Ranga Chimhundu is a Senior Lecturer in Marketing at the University of Southern Queensland in Australia. He completed a PhD in Marketing at the University of Otago after winning a competitive PhD scholarship. Ranga has over 40 publications that include two books, twenty refereed journal articles, six book chapters, thirteen conference papers, two higher degree by research theses, and other publications. Ranga has supervised several PhD candidates to completion as the Principal Supervisor, and is currently supervising a number of PhD candidates as the Principal Supervisor. Ranga has reviewed many journal manuscripts for reputable, refereed marketing/business journals, has done book reviews, and is on the editorial boards of two high-profile refereed marketing/business journals. In the past few years, Ranga has examined several PhD theses for universities in Australia and other countries, and has chaired PhD confirmation of candidature (CoC) panels.

Expertise

FMCG marketing; product and brand management; private label brands; sustainable marketing practices; grocery retailing; marketing management; marketing strategy.

Teaching

MKT3007: Marketing Strategy

MKT5000: Marketing Management

MKT2001: Integrated Marketing Communications

Fields of Research

  • 350601. Consumer behaviour
  • 350602. Consumer-oriented product or service development
  • 350604. Marketing communications
  • 350605. Marketing management (incl. strategy and customer relations)
  • 350606. Marketing research methodology
  • 350699. Marketing not elsewhere classified

Professional Membership

Professional MembershipYear
Australia and New Zealand Marketing Academy (ANZMAC) - Since 2007
European Marketing Academy (EMAC) - Since 2010
Chartered Institute of Marketing (CIM, UK) - Since 1996
Chartered Marketer (Professional Certification): Chartered Institute of Marketing, UK - Since 1998
BBus(Hons)
Zimbabwe
1987
PGDipMarketing
ChInstMrkt
1999
MBA
Zimbabwe
1994
MCom
Otago
2005
PhD
Otago
2010

Current Supervisions

Research TitleSupervisor TypeLevel of StudyCommenced
Regaining Consumers Trust and Rebuilding Brand Reputation : Strategies for Rebuilding Confidence in FMCG Brand after Product Recall or Product FailurePrincipal SupervisorDoctoral2024
Understanding factors influencing Chinese students¿ intentions to study in Australia in a post-pandemic eraPrincipal SupervisorDoctoral2024
Institutional Marketing Approaches and Factors Affecting Enrollment in Australian UniversitiesPrincipal SupervisorMasters2024
Relationship between Customer Intimacy and Fintech Innovation: Examining the Role of Emerging TechnologiesAssociate SupervisorDoctoral2022
The Impact of Social Media Influencers upon Small and Medium Enterprises: The Case of the Decorative Cosmetic IndustryPrincipal SupervisorDoctoral2021
Effects of a nation's culture on an organisation's ability to adopt technology  Principal SupervisorDoctoral2020
A Study of Social Media Strategies used in Social Media Campaigns.Principal SupervisorDoctoral2019

Completed Supervisions

Research TitleSupervisor TypeLevel of StudyCompleted
Marketing strategy for eco-apparelPrincipalMasters2015
Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in AustraliaAssociate SupervisorMasters2023
Impact of Online Marketing Activities on Consumers¿ Purchase Intentions in the Australian Retail SectorPrincipal SupervisorDoctoral2023
The Impact of Digital Marketing on Consumer Buying Behaviour in the Residential Real Estate Industry: A case study of SydneyPrincipal SupervisorDoctoral2023
Environmental corporate social responsibility (ECSR) as a viable customer retention strategyPrincipal SupervisorDoctoral2023
Investigating dynamic capabilities for sustainability-driven competitive advantagePrincipal SupervisorDoctoral2023
Factors influencing green energy purchase intention and behaviour: An empirical studyPrincipal SupervisorDoctoral2021
Marketing organic food in Australia: A study of factors influencing consumers' purchase intentionPrincipal SupervisorDoctoral2019
An examination of the relationship between consumers' cultural values and their functional food perceptionPrincipal SupervisorDoctoral2019
Consumer engagement with social media marketing: An empirical investigation in AustraliaPrincipal SupervisorDoctoral2019
Project titleDetailsYear
Investigating the co-existence of private label and manufacturer brandsCompetitive PhD Scholarship, covering tuition fees, stipend, conferences and consumables for three years. Project yielded several journal publications in high-ranking journals.2005
Industry-based projects (several, as indicated in the 'details' section).Seven industry-based projects as follows: 1. A market study of the soft drink industry. 2. A needs analysis study of the soft drink industry. 3. A market study of the alcoholic beverages industry. 4.Translations of consumer interviews into a common language (alcoholic beverages industry). 5. A one-day marketing workshop for junior managers of a meat-processing company. 6. A one-day marketing management workshop for senior managers of a meat-processing company. 7. A one-day management workshop for health inspectors of a city council. 2001

Intend to use Green Energy?

Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Intend to use Green Energy?" 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.

Factors contributing towards the intention to purchase green energy

Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Factors contributing towards the intention to purchase green energy." 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.

Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?

Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?" 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.

Digital Transformation in Real Estate Marketing: A Review

Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Digital Transformation in Real Estate Marketing: A Review." Singh, Amandeep, Bansal, Rohit and Sharma, Sandhir (ed.) Big Data: A Road Map for Successful Digital Marketing. Germany. Walter de Gruyter. pp. 39-61

Blockchain-Enabled Trust Management for Digital Marketing in the Industry 4.0 Era

Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Blockchain-Enabled Trust Management for Digital Marketing in the Industry 4.0 Era." Maleh, Yassine, Tawalbeh, Lo’ai, Motahhir, Saad and Hafid, Abdelhakim Senhaji (ed.) Advances in Blockchain Technology for Cyber Physical Systems. Cham, Switzerland. Springer. pp. 303-321

Blockchain technology transforms digital marketing by growing consumer trust

Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Blockchain technology transforms digital marketing by growing consumer trust." Idrees, Sheikh Mohammad and Nowostawski, Mariusz (ed.) Transformations Through Blockchain Technology: The New Digital Revolution. Cham, Switzerland. Springer. pp. 265-289

Endurance of digital marketing with artificial intelligence

Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "Endurance of digital marketing with artificial intelligence." Bove, Liliana L., Bell, Simon J. and Hito, Abraham Hito (ed.) ANZMAC 2021: Something Different. Melbourne, Australia 29 Nov - 01 Dec 2021 Melbourne, Australia.

Dynamic Capabilities to Achieve Corporate Sustainability: A Roadmap to Sustained Competitive Advantage

Bari, Nadeem, Chimhundu, Ranga and Chan, Ka-Ching. 2022. "Dynamic Capabilities to Achieve Corporate Sustainability: A Roadmap to Sustained Competitive Advantage." Sustainability. 14 (3), pp. 1-28. https://doi.org/10.3390/su14031531

Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research

Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research." Academy of Marketing Studies Journal. 25 (5), pp. 1-7.

The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour – a review

Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour – a review." Journal of Tianjin University Science and Technology. 54 (8), pp. 13-32. https://doi.org/10.17605/OSF.IO/4C8YH

Strategic profile for positioning eco-apparel among mainstream apparel consumers

Neupane, Saugat, Chimhundu, Ranga and Kong, Eric. 2021. "Strategic profile for positioning eco-apparel among mainstream apparel consumers." Journal of Global Fashion Marketing. 12 (3), pp. 229-244. https://doi.org/10.1080/20932685.2021.1915836

An instrument for measuring the influence of consumers’ cultural values on functional food perception

Neupane, Saugat, Chimhundu, Ranga and Chan, K. C.. 2021. "An instrument for measuring the influence of consumers’ cultural values on functional food perception." British Food Journal. 123 (7), pp. 2582-2600. https://doi.org/10.1108/BFJ-11-2020-0997

Part 3 Case Study 3.1 Cioccolato: the ultimate chocolate experience in Australia

Chimhundu, Ranga and Hassan, Rumman. 2021. "Part 3 Case Study 3.1 Cioccolato: the ultimate chocolate experience in Australia." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terrence A. (ed.) Integrated marketing communications. Melbourne, Australia. Cengage Learning Australia. pp. 383-384

The Impact of Digital Media on Real Estate Marketing: A Review

Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2020. "The Impact of Digital Media on Real Estate Marketing: A Review." Sydney International Business Research Conference (SIBRC 2020). Sydney, Australia 13 - 15 Feb 2020 Sydney, Australia.

Marketing Organic Food in Australia: A Qualitative Study of Factors Influencing Consumers’ Purchase Intention

Almrafee, Mohammad, Chimhundu, Ranga and Hassan, Rumman. 2019. "Marketing Organic Food in Australia: A Qualitative Study of Factors Influencing Consumers’ Purchase Intention." Lang, Mark (ed.) International Food Marketing Research Symposium 2019. Sippy Downs, Australia 12 - 13 Jun 2019 Tampa, United States.

Cultural values affect functional food perception

Neupane, Saugat, Chimhundu, Ranga and Chan, K. C.. 2019. "Cultural values affect functional food perception." British Food Journal. 121 (8), pp. 1700-1714. https://doi.org/10.1108/BFJ-03-2019-0178

Consumer engagement with social media marketing in Australia

Deo, Kirtika, Chimhundu, Ranga and Hafeez-Baig, Abdul. 2018. "Consumer engagement with social media marketing in Australia." 2018 International Congress on Banking, Economics, Finance and Business (BEFB- Sydney 2018). Sydney, Australia 17 - 19 Dec 2018

A study investigating the relationships between consumers' cultural values, their functional food perception and behaviour

Neupane, Saugat, Chimhundu, Ranga and Chan, K. C.. 2018. "A study investigating the relationships between consumers' cultural values, their functional food perception and behaviour." Melbourne International Business and Social Science Research Conference (MIBSRC 2018). Melbourne, Australia 27 - 28 Oct 2018

Marketing food brands: private label versus manufacturer brands in the consumer goods industry

Chimhundu, Ranga. 2018. Marketing food brands: private label versus manufacturer brands in the consumer goods industry. Switzerland. Palgrave Macmillan.

Primitivo: bringing back food to what it should be [Case study]

Hassan, Rumman and Chimhundu, Ranga. 2017. "Primitivo: bringing back food to what it should be [Case study]." Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, Craig (ed.) Integrated marketing communications, Asia-Pacific. South Melbourne, Victoria, Australia. Cengage Learning Australia. pp. 142-143

Cioccolato Australia: the ultimate chocolate experience [Case study]

Chimhundu, Ranga and Hassan, Rumman. 2017. "Cioccolato Australia: the ultimate chocolate experience [Case study]." Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, Craig (ed.) Integrated marketing communications, Asia-Pacific. South Melbourne, Victoria, Australia. Cengage Learning Australia. pp. 456-457

What influences Australians to buy eco-friendly FMCGs? An integrated model

Hassan, Rumman, Summers, Jane, Chimhundu, Ranga and Valenzuela, Fredy. 2016. "What influences Australians to buy eco-friendly FMCGs? An integrated model." ANZMAC 2016: Marketing in a Post-Disciplinary Era. Christchurch, New Zealand 05 - 07 Dec 2016 Christchurch, New Zealand.

Marketing store brands and manufacturer brands: role of referent and expert power in merchandising decisions

Chimhundu, Ranga. 2016. "Marketing store brands and manufacturer brands: role of referent and expert power in merchandising decisions." Journal of Brand Management. 23 (5), pp. 24-40. https://doi.org/10.1057/s41262-016-0003-7

Eco-apparel marketing strategy: an innovative approach to overcome marketing barriers

Neupane, Saugat, Chimhundu, Ranga and Kong, Eric. 2015. "Eco-apparel marketing strategy: an innovative approach to overcome marketing barriers." 2015 Academy of International Business Australia and New Zealand Chapter (AIB-ANZ) Annual Symposium: Interdisciplinarity and Methodological Pluralism in Internationalisation Research. Brisbane, Australia 20 Nov 2015 Brisbane, Australia.

Category captain arrangements in grocery retail marketing

Chimhundu, Ranga, Kong, Eric and Gururajan, Raj. 2015. "Category captain arrangements in grocery retail marketing." Asia Pacific Journal of Marketing and Logistics. 27 (3), pp. 368-384. https://doi.org/10.1108/APJML-08-2014-0124

Manufacturer and retailer brands: is strategic coexistence the norm?

Chimhundu, Ranga, McNeill, Lisa S. and Hamlin, Robert P.. 2015. "Manufacturer and retailer brands: is strategic coexistence the norm?" Australasian Marketing Journal. 23 (1), pp. 49-60. https://doi.org/10.1016/j.ausmj.2014.11.004

A study of marketing implementation in brand portfolio companies

Patrick, Kelly, Chimhundu, Ranga and Summers, Jane. 2014. "A study of marketing implementation in brand portfolio companies." Rundle-Thiele, Sharyn, Kubacki, Krzysztof and Arli, Denni (ed.) ANZMAC 2014: Agents of Change. Brisbane, Australia 01 - 03 Dec 2014 Brisbane, Australia.

Private label brand trends in the grocery retail industry

Chimhundu, Ranga and Chadee, Doren. 2013. "Private label brand trends in the grocery retail industry." Journal of Euromarketing. 22 (1/2), pp. 36-47.

Marketing manufacturer and retailer house brands: a study of shelf space in two product categories

Chimhundu, Ranga. 2012. "Marketing manufacturer and retailer house brands: a study of shelf space in two product categories." International Journal of Marketing Studies. 4 (6), pp. 35-43. https://doi.org/10.5539/ijms.v4n6p35

Private label marketing performance: an analysis of historical trends using theories of cumulative change and punctuated equilibrium

Chimhundu, Ranga. 2011. "Private label marketing performance: an analysis of historical trends using theories of cumulative change and punctuated equilibrium." International Journal of Business and Management. 6 (8), pp. 58-65. https://doi.org/10.5539/ijbm.v6n8p58

Retailer brand share statistics in four developed economies from 1992 to 2005: some observations and implications

Chimhundu, Ranga, Hamlin, Robert P. and McNeill, Lisa. 2011. "Retailer brand share statistics in four developed economies from 1992 to 2005: some observations and implications." British Food Journal. 113 (3), pp. 391-403. https://doi.org/10.1108/00070701111116455

The coexistence of manufacturer brands and retailer brands in FMCG product categories

Chimhundu, Ranga. 2010. The coexistence of manufacturer brands and retailer brands in FMCG product categories. PhD Thesis Doctor of Philosophy. University of Otago.

Impact of manufacturer brand innovation on retailer brands

Chimhundu, Ranga, Hamlin, Robert P. and McNeill, Lisa. 2010. "Impact of manufacturer brand innovation on retailer brands." International Journal of Business and Management. 5 (9), pp. 10-18.

Manufacturer and retailer brand innovation in grocery packaged goods categories

Chimhundu, Ranga. 2008. "Manufacturer and retailer brand innovation in grocery packaged goods categories." 12th Annual Waikato Management School Student Research Conference. Hamilton, New Zealand 20 Oct 2008 Hamilton, New Zealand.

FMCG brand, supermarket chain and consumer relationships

Chimhundu, Ranga. 2005. "FMCG brand, supermarket chain and consumer relationships." 2005 Otago Marketing Doctoral Colloquium. Dunedin, New Zealand 17 - 18 Oct 2005 Dunedin, New Zealand.

Future of the brand management structure in FMCG: a two-dimensional perspective

Chimhundu, Ranga. 2004. Future of the brand management structure in FMCG: a two-dimensional perspective. Masters Thesis Master of Commerce. University of Otago.

The brand management structure in consumer packaged goods: a research monograph on its current status and future prospects

Chimhundu, Ranga and Hamlin, Robert P.. 2008. The brand management structure in consumer packaged goods: a research monograph on its current status and future prospects. Saarbrucken, Germany. VDM Verlag Dr. Muller.

Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing

Hamlin, Robert P. and Chimhundu, Ranga. 2007. "Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing." Journal of Customer Behavior. 6 (2), pp. 179-194.

Future of the brand management structure in FMCG

Chimhundu, Ranga and Hamlin, Robert P.. 2007. "Future of the brand management structure in FMCG." Journal of Brand Management. 14 (3), pp. 232-239. https://doi.org/10.1057/palgrave.bm.2550064

Digital Economy: Development of Information and Communication Technologies in a Sustainable Economic Environment (Eds.)

Chan, Ka Ching, Lee, Angela Siew Hoong and Chimhundu, Ranga. 2023. "Digital Economy: Development of Information and Communication Technologies in a Sustainable Economic Environment (Eds.)." Sustainability.

The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review

Ali, Omar, Osmanaj, Valmira, Alryalat, Mohammad, Chimhundu, Ranga and Dwivedi, Yogesh K.. 2023. "The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review." Economic Research. 26 (3). https://doi.org/10.1080/1331677X.2023.2210661

Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia

Hussain, Syed Ibrar and Chimhundu, Ranga. 2023. "Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia." Journal of Business and Management Studies. 5 (1), pp. 69-88. https://doi.org/10.32996/jbms.2023.5.1.8

Effects on Consumer Purchase Intentions through Online Marketing Activities: Evidence from Australian Retail Sector Consumers

Hussain, Syed Ibrar and Chimhundu, Ranga. 2023. "Effects on Consumer Purchase Intentions through Online Marketing Activities: Evidence from Australian Retail Sector Consumers." International Journal of Arts and Humanities Studies. 3 (1), pp. 16-25. https://doi.org/10.32996/Ijahs.2023.3.1.3