Dr Ranga Chimhundu
| Name | Dr Ranga Chimhundu |
|---|---|
| Email Address | ranga.chimhundu@unisq.edu.au |
| Job Title | Senior Lecturer (Marketing) |
| Qualifications | BBus(Hons) Zimbabwe, PGDipMarketing ChInstMrkt, MBA Zimbabwe, MCom Otago, PhD Otago |
| Department | School of Business |
| ORCID | https://orcid.org/0000-0001-9399-8604 |
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Biography
Dr Ranga Chimhundu is a Senior Lecturer in Marketing at the University of Southern Queensland in Australia. He completed a PhD in Marketing at the University of Otago after winning a competitive PhD scholarship. Ranga has over 40 publications that include two books, twenty refereed journal articles, six book chapters, thirteen conference papers, two higher degree by research theses, and other publications. Ranga has supervised several PhD candidates to completion as the Principal Supervisor, and is currently supervising a number of PhD candidates as the Principal Supervisor. Ranga has reviewed many journal manuscripts for reputable, refereed marketing/business journals, has done book reviews, and is on the editorial boards of two high-profile refereed marketing/business journals. In the past few years, Ranga has examined several PhD theses for universities in Australia and other countries, and has chaired PhD confirmation of candidature (CoC) panels.
Expertise
FMCG marketing; product and brand management; private label brands; sustainable marketing practices; grocery retailing; marketing management; marketing strategy.
Teaching
MKT3007: Marketing Strategy
MKT5000: Marketing Management
MKT2001: Integrated Marketing Communications
Fields of Research
- 350601. Consumer behaviour
- 350602. Consumer-oriented product or service development
- 350604. Marketing communications
- 350605. Marketing management (incl. strategy and customer relations)
- 350606. Marketing research methodology
- 350699. Marketing not elsewhere classified
Professional Membership
| Professional Membership | Year |
|---|---|
| Australia and New Zealand Marketing Academy (ANZMAC) - Since 2007 | |
| European Marketing Academy (EMAC) - Since 2010 | |
| Chartered Institute of Marketing (CIM, UK) - Since 1996 | |
| Chartered Marketer (Professional Certification): Chartered Institute of Marketing, UK - Since 1998 |
BBus(Hons)
Zimbabwe
1987
PGDipMarketing
ChInstMrkt
1999
MBA
Zimbabwe
1994
MCom
Otago
2005
PhD
Otago
2010
Current Supervisions
| Research Title | Supervisor Type | Level of Study | Commenced |
|---|---|---|---|
| Regaining Consumers Trust and Rebuilding Brand Reputation : Strategies for Rebuilding Confidence in FMCG Brand after Product Recall or Product Failure | Principal Supervisor | Doctoral | 2024 |
| Understanding factors influencing Chinese students¿ intentions to study in Australia in a post-pandemic era | Principal Supervisor | Doctoral | 2024 |
| Relationship between Customer Intimacy and Fintech Innovation: Examining the Role of Emerging Technologies | Associate Supervisor | Doctoral | 2022 |
| The Impact of Social Media Influencers upon Small and Medium Enterprises: The Case of the Decorative Cosmetic Industry | Principal Supervisor | Doctoral | 2021 |
| Effects of a nation's culture on an organisation's ability to adopt technology | Principal Supervisor | Doctoral | 2020 |
| A Study of Social Media Strategies used in Social Media Campaigns. | Principal Supervisor | Doctoral | 2019 |
Completed Supervisions
| Research Title | Supervisor Type | Level of Study | Completed |
|---|---|---|---|
| Marketing strategy for eco-apparel | Principal | Masters | 2015 |
| Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in Australia | Associate Supervisor | Masters | 2023 |
| Impact of Online Marketing Activities on Consumers¿ Purchase Intentions in the Australian Retail Sector | Principal Supervisor | Doctoral | 2023 |
| The Impact of Digital Marketing on Consumer Buying Behaviour in the Residential Real Estate Industry: A case study of Sydney | Principal Supervisor | Doctoral | 2023 |
| Environmental corporate social responsibility (ECSR) as a viable customer retention strategy | Principal Supervisor | Doctoral | 2023 |
| Investigating dynamic capabilities for sustainability-driven competitive advantage | Principal Supervisor | Doctoral | 2023 |
| Factors influencing green energy purchase intention and behaviour: An empirical study | Principal Supervisor | Doctoral | 2021 |
| Marketing organic food in Australia: A study of factors influencing consumers' purchase intention | Principal Supervisor | Doctoral | 2019 |
| An examination of the relationship between consumers' cultural values and their functional food perception | Principal Supervisor | Doctoral | 2019 |
| Consumer engagement with social media marketing: An empirical investigation in Australia | Principal Supervisor | Doctoral | 2019 |
| Project title | Details | Year |
|---|---|---|
| Investigating the co-existence of private label and manufacturer brands | Competitive PhD Scholarship, covering tuition fees, stipend, conferences and consumables for three years. Project yielded several journal publications in high-ranking journals. | 2005 |
| Industry-based projects (several, as indicated in the 'details' section). | Seven industry-based projects as follows: 1. A market study of the soft drink industry. 2. A needs analysis study of the soft drink industry. 3. A market study of the alcoholic beverages industry. 4.Translations of consumer interviews into a common language (alcoholic beverages industry). 5. A one-day marketing workshop for junior managers of a meat-processing company. 6. A one-day marketing management workshop for senior managers of a meat-processing company. 7. A one-day management workshop for health inspectors of a city council. | 2001 |