Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications
Article
Article Title | Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications |
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ERA Journal ID | 9690 |
Article Category | Article |
Authors | Chimhundu, Ranga (Author), Hamlin, Robert P. (Author) and McNeill, Lisa (Author) |
Journal Title | British Food Journal |
Journal Citation | 113 (3), pp. 391-403 |
Number of Pages | 13 |
Year | 2011 |
Place of Publication | Bingley, W Yorks. United Kingdom |
ISSN | 0007-070X |
1758-4108 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/00070701111116455 |
Web Address (URL) | http://www.emeraldinsight.com/journals.htm?articleid=1913549&show=abstract |
Abstract | Purpose: – This article seeks to examine long-term trends in retailer and manufacturer brand shares in grocery product categories, and to relate these trends to retailer category strategy with regard to these two types of brands. |
Keywords | brands; retailers; retailing; equilibrium methods; market share |
ANZSRC Field of Research 2020 | 520402. Decision making |
350605. Marketing management (incl. strategy and customer relations) | |
380199. Applied economics not elsewhere classified | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | School of Management and Marketing |
University of Otago, New Zealand | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q0q90/retailer-brand-share-statistics-in-four-developed-economies-from-1992-to-2005-some-observations-and-implications
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